creativity for scientific communication
DESCRIPTION
Popular media is saturated with novel advertisements and communications, but these hooks are often decoupled entirely from the benefit or use of the products altogether. Creative ideas are those that are both novel and useful. Divergent thinking, rewards, large teams, and formal training are the salient elements promoting creativity. Context, experimentation, and answers to questions from others are the most effective creativity tools for education. Collectively, creativity research suggests that effective scientific communication must blend the divergent solutions that science provides to pressing global issues with the context that matters to the public. Scientists must also be rewarded. Dataset for slide 19 here: http://bit.ly/ESA2014talk-titlesTRANSCRIPT
@cjlortie
imagery training is the least effective training method to increase creativity.
thought disorder
idea
novel
useful
definition
creativity
functional taxonomy
test
trainpredict
239,263
7550
83,756
171,639
133,004
6254
16,068
creativity
+
+
-
-anxiety/distress small teams
encouragement large teams
rewards
conscientious gender
age
divergent thinking openness
training !
!
ideation !
metaphor analogy !
divergent thinking
teams outscore individuals in training by almost 50%
storify your networks
What compares things without using the words like or as? !
a. metaphor b. simile
Which of these lines does not include a simile? !
a. he looked like he had fallen b. like a gazelle, she ran away c. the ship went down like lead d. Bo ran like a frenzied windmill
BIRD : NEST :: !
(A) dog : doghouse(B) squirrel : tree (C) beaver : dam (D) cat : litter box (E) book : library
divergent thinking
His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free.
Build networked stories. !
Be metaphorical. !
Seek divergence.
education
back in the good ole days….
even with less play/free time now
allow time !
respect !
laughter !
choice !
teams !
support unusual ideas !
adapt to ideas from others
ESA2014 talk titles: ignites are more creative
w
christopherlortie.info
vibrantdatalabs.org