scientific communication

RIDDHI KARNIK (MES GARWARE PUNE)M.Sc.II biotech

Scientific Communication

Roll no.11376Riddhi Karnik

M.Sc. Biotech II


Science communication, being a complex

network of social channels, serves as a mechanism for bridging the gap between the scientific community and the lay public.

What is science ? Definition that some describe as pure science: “Science is the systematic enterprise of gathering knowledge about the world and organising and condensing that knowledge into testable laws and theories” (Burns, O’Connor and Stocklmayer, 2003).

Introduction


“Communication (together with its twin ‘information) is

perhaps one of the most loosely defined in contemporary media and cultural studies.

It is because the term encompasses a multitude of experiences, actions and events, as well as a whole variety of happenings and meanings, and technologies (Kumar, 2010: 1).

Dr. McFarland defined communication as a process of meaningful interactions by which meanings are perceived, and understandings are reached among human beings (Mishra and Singha, 2008:5).

What is Communication?


Communication and information are not similar concepts.

Conceptually, ‘communication’ is not a mere process of sending or receiving in information in whatever form. Rather it is a whole situations and experience; a human relationship, in sum.

Whereas, information is an abstract entity, has no separate existence on its own. It is made of bits of messages, which include both verbal and non-verbal forms.

In its technical sense, information is a sequence of symbols that could be decoded or interpreted as a message. It can be recorded as signs, or transmitted as signals.

Communication and Information


a,e,i,o,u

Mediums of communication



Format of communicationOnly appropriate choosing of format of data communication would decide

the appropriate understanding to public


Understanding communication of science


Effect of scientific communication


A multi-prolonged strategy is required to make

science communication more effective and to address obstacles associated with it.

Scientists should be trained in the art of science communication while journalists must be oriented towards at least the basic understanding of sciences and its methodology.

More platforms should be created to engage scientists and media practitioners to have close dialogues on issues pertaining to scientific developments.

Todays needs for improving scientific

communication


Science communication plays very vital role in

our society. Societal developments are some extent

depends on scientific journals, where first hand research result on science and technology are being published.

Science communicators use scientific journals and its articles for dissemination scientific information among the academic community for research and development purpose.

Conclusion


REVISITING INDIA’S SCIENCE

COMMUNICATION AND JOURNALISM: ISSUES AND CHALLENGES by Monjib Mochahari

Science Communication to the General Public: Why We Need to Teach Undergraduate and Graduate Students this Skill as Part of Their Formal Scientific Training

Sara E. Brownell1, Jordan V. Price2, & Lawrence Steinman3

References-


Thank you


Please zoom the next slide and see for better understanding

Poster presentation

Scientific Communicationpresented by RIDDHI KARNIK

What is science ? Definition that some describe as pure science: “Science is the systematic enterprise of gathering knowledge about the world and organising and condensing that knowledge into testable laws and theories” (Burns, O’Connor and Stocklmayer,

2003). What is Communication?“Communication (together with its twin ‘information) is perhaps one of the most loosely defined in contemporary media and cultural studies. It is because the term encompasses a multitude of experiences, actions and events, as well as a whole variety of happenings and meanings, and technologies (Kumar, 2010: 1). Dr. McFarland defined communication as a process of meaningful interactions by which meanings are perceived, and understandings are reached among human beings (Mishra and Singha, 2008:5). Communication and InformationCommunication and information are not similar concepts. Conceptually, ‘communication’ is not a mere process of sending or receiving in information in whatever form. Rather it is a whole situations and experience; a human relationship, in sum. Whereas, information is an abstract entity, has no separate existence on its own. It is made of bits of messages, which include both verbal and non-verbal forms. In its technical sense, information is a sequence of symbols that could be decoded or interpreted as a message. It can be recorded as signs, or transmitted as signals.Public Awareness of Science (PAwS)Public Awareness of Science are terms related to the attitudes, behaviours, opinions andactivities that comprise the relation between the general public or lay society as whole toscientific knowledge and organisation

Importance of scientific communication Scientific Literacy (SL) 1. Practical

scientific literacy, is scientific knowledge that can be applied to help solve practical problems. (Maienschein et al. called this science literacy.)

2. Civic scientific literacy enables a citizen “. . . to become more aware of science and science-related issues so that he and his representatives would not shy away from bringing their common sense to bear upon such issues and thus participate more fully in the democratic processes of an increasingly technological society.”3. Cultural scientific literacy, is an appreciation of science as a major human achievement,“. . . arguably the greatest achievement of our culture

Validation of scientific informationBy the authorities Present scenario is explosion of scientific info But trust only after authencity is checked

References-REVISITING INDIA’S SCIENCE COMMUNICATION AND JOURNALISM:ISSUES AND CHALLENGESMonjib Mochahari Science Communication to the General Public: Why We Need to Teach Undergraduate and Graduate Students this Skill as Part of Their Formal Scientific Training Sara E. Brownell1, Jordan V. Price2, & Lawrence Steinman3