Creativity can change the world. In a recent survey, 85% of people agreed that creative thinking is critical for problem solving in their career.* And with the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. Which is why we believe creativity must be a priority in education.

Creativity is for everyone.Educators have an opportunity and an obligation to foster creativity in their students, while also helping them develop digital skills. When students become creators of digital content, they can amplify their ideas and increase their impact. To that end, Adobe youth programs have brought cutting-edge digital tools to over 150,000 students in underserved communities around the globe.

82% wish they had more exposure to creative thinking as students.**

9 out of 10surveyed agree creativity is required for economic growth*

Creativity is no longer an elective. It’s the future.

Creativity is always on. Today’s students want to make a difference in the world. And they want to do it their way, using the tools of the connected world they’ve grown up in. Our opportunity is to provide an engaging learning environment that supports learning on any device, any time, from any location. And our imperative is to foster creative thinking, collaboration, and the development of digital skills.

Creativity has new tools.We offer students and educators affordable access to industry-leading tools for expressing ideas and telling their own stories. We help students develop the skills to communicate in a variety of media and succeed in their professional careers. And we support educators with instructional resources and professional development programs. See how Adobe can help you ignite creativity at your institution. Visit www.adobe.com/education.

100,000educational institutions worldwide use and teach Adobe technologies

1 million+students and educators use Adobe eLearning apps

75,000educators are sharing resources and best practices in Adobe online communities

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To ignite creativity at your institution, visit www.adobe.com/education.

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

*Adobe Creativity and Education: Why It Matters study based on interviews with 1,000 college-educated professionals ages 25+. **Adobe State of Create Study, a global benchmark study on attitudes and beliefs about creativity at work, school, and home.

© 2013 Adobe Systems Incorporated. All rights reserved.