1. About Us

2. Why Blueseed?

3. Our Partners

4. Our Services

5. Our Clients

6. Showcase

1

Welcome

2

Industry leading ad serving technology

Most innovative ad formats

Best local content publisher partners

1. About us

3

Our mission

Blueseed aims to deliver the most innovative and engaging advertising formats utilizing market leading video advertising technology and premium online environments to your specific target audience.

Ho Nguyen CEO

Bill Crang Head of Data Strategy

Nga Nguyen President – Sales Supervisor

Alexander Grygoruk Chairman

Board of Directors & Management Team

Lan Le Head of Sales

Truong Le Head of Ha Noi

Long Nguyen Head of Business Development

1. About us

4

We Provide a Complete Digital Video Eco-System…

Content Marketing Creator Sitcom 5S Online Talk show Những Kẻ Lắm Lời Chàng trai ngọt ngào Phố Hàng Ăn Chuyện kể bé nghe Nhật ký bí bầu

Video Content Platforms FlixTV hdonline.vn hdviet.com

The Leading Video Ad Network for brand marketers Combining leading audience reach, engagement and technology with the best publishers in Vietnam.

1. About us

5

2. Why Blueseed?

Leading Video Viewer Reach and Inventory

Video Metrix Media Trend - comScore, Feb 2017

Total Unique Viewer (000)

6

The Blueseed Advantages Include… 2. Why Blueseed?

Industry leading innovative & high engagement ad formats on premium websites

PREMIUM

PEFORMANCE

Dedicated campaign optimization, performance measurement & realtime analytics

We drive incremental reach across screens to maximize campaign brand impact

MULTI SCREEN

Control campaign reach with our powerful capping & anti- fraud technology

MAX REACH

Control of effective targeting options. Deliver your campaign at the right time on the right channels to the right audience.

MAX ROI

TRANSPARENCY Available via market leading 3rd party partners

7

23.838.000 Unique Video Viewers

(85.8% of all internet users)

21 mil

10.8 mil

10 mil

MAX ROI

Feb- 2017

Our fully managed service maximizes reach and effectiveness for your brand on all major video platforms

2. Why Blueseed?

8

44%

12%

32%

15 – 24

25 – 34

35 – 44

55+

42.2%

57.8%

Ha Noi

Other

HCM

29%

30%

41%

68% 32%

Gender - Age Location - Device

Feb, 2017

Audience Insight

Feb, 2017

2. Why Blueseed?

Demographic Profiles:

200.000+

9

Blueseed DMP - Delivering Ad Intelligence Using:

Users:

26.000.000+

cookies

Ad Engagements:

164.000.000+

Impressions:

300.000.000+

300+ sites including

5.000.000+ URLs

Video Ad Requests:

2.000.000.000+

2. Why Blueseed?

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Ad Intelligence Segments Based on:

2. Why Blueseed?

CITY

RETARGETING LOOK A LIKE CLICK

ACTION

FREQUENCY

DEMOGRAPHIC

GENDER

AGE

CAPPING

TARGETING

DEVICE TIME RANGE

LANGUAGE BROWSER

TECHNOLOGY

COUNTRY

GEOGRAPHIC

CONTENT TOPIC

BEHAVIOR

WEBSITE

11

Extensively Reach Across Content Channels with Huge Capacities

2. Why Blueseed?

Entertainment

1,577,196,048

Women

1,390,367,379

Youth

1,335,540,678

Men

726,057,735

Automotive

607,253,951

Family

567,308,932

Business

478,124,513

1,800,240,000 Ad Requests

Feb 2017

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3. Our partners

We’re Working with The Best Partners…

Top 100 Publishers

Top Agencies

Global Leading Technology Partners

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4. Our products

Get 100% viewer attention

Maximize engagement

Target right audience with massive

reach and high quality content

Provide best cost effectiveness

Deliver ads naturally across leading

websites

Click here to see Ads format

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5. Our clients

+ more than 500 leading brands

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6. Showcase

Preroll TVC Drives Brand Awareness within Target Audience

Attack’s campaign

Brief Increase the impact of Attack’s TVC campaign outside traditional TV Audiences To understand the impacts of online advertising

on the target audience Decision Lab were engaged to measure the campaign results

Challenge Attack is quite new product in the market, the compa-

ny has focused on creating awareness by using traditi-onal television commercials along with online TVC.

Use limited digital budget with a highly targeted audie-nce and transparent data

Solution Target audience who is female, 25 – 35 years old and lives in nationwide Use Preroll format which is high performance and appears naturally Deliver ads to premium inventories

Result 13% Incremental Reach (saw ad online only), 28%

of all respondents saw ad online. Those who saw the campaign via BSD had a 50% higher brand awar -eness than those who didn't Above benchmark 'in target' view rate of 27%

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6. Showcase

Preroll TVC Drives Brand Awareness within Target Audience

Attack’s campaign

Highlights

Preroll

Reach: 3.063.815 ppl

Impr: 19.608.416

Freq: 6.4

CTR: 2.9%

VCR: 60%

Source: Decision Lab – June, 2016

27%

13%

15%

2%

27%

16%

Recall TV only Recall Online only

Recall TV + Online Recall TV + LCD

Not Recall Don't Remember

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Aquafina’s campaign

Blueseed and Aquafina’s Super Preroll Interactive TVC

6. Showcase

Brief Aquafina took it a step further utilizing the interactive nature of the digital medium with their “Pure Fashion” campaign. Audiences were able to define their specific fashion sense in a branded experience.

Challenge The ads can interact directly according to user’s gender and specific fashion style

Solution Blueseed is the leader providing this innovative solution in Vietnam Aquafina’s campaign is breakthrough in video adve

-rtising network. Super Preroll TVC enables users to directly interact with the advert Target audience who is female, male; 18 – 30 years old and lives in nationwide

Result Fashionista’s definitely took the opportunity to engage with the brand! 6% of users clicked through to the Aquafina campaign page and 35% of all users completing the entire TVC

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Aquafina’s campaign

Super Preroll

Reach: 652.790 ppl

Impr: 1.160.000

Freq: 1.78

CTR: 6%

VCR: 35%

Highlights

Blueseed and Aquafina’s Super Preroll Interactive TVC

6. Showcase

Brief Build brand loyalty naturally for target audience

Challenge Cococola which uses many format ads to reach customer so they know exactly how to spend money wisely, is famo-us brand. They look for special format, highly attractive to an audience who increasingly ignore traditional interru-ption advertising & are increasingly viewing content on small mobile screens.

Solution Inspirato produced “Phố Hàng Ăn – Chết Vì Thèm”

short format foodie video series, and Blueseed delivers it to exactly target audience by premium inve-ntories

Target audience who is female, male; 18 – 35 year-s old and lives in nationwide

Result Reach target audience naturally and make brand love for them Have 4.774.339 view including mobile viewership is 82%

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Cocacola’s campaign

Coca Cola, Blueseed & Inspirato Break the Attention Barrier

6. Showcase

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Cocacola’s campaign

Coca Cola, Blueseed & Inspirato Break the Attention Barrier

InRead, Youtube,

Facebook

Ad Impr: 10,489,431

Time spent viewing:

7.975.839 minutes

CTR: 3%

Clip Views: 4.774.339

Mobile Viewership – 82%

Highlights

6. Showcase

21

Celano’s campaign

Celano Contest Build’s Brand Love

6. Showcase

Brief Enhance brand awareness, create brand love, product awareness and increase loyalty through engaging contest designed to attract youthful target audience.

Challenge Create creative idea to turn around Celano’s ice cream

naturally and attractively Explore what the most favorite taste of Celano is Viral campaign on more and more channel effectively Reach target audience both PC and mobile

Solution Run 2 campaign: “Inspire your mind” - users uploa

-d clip turning around Celano’s ice cream with their life inspiration, and “My Celano Cone” - users creat-e their Celano’s the most favorite taste

Target audience who is female, male; 13 – 28 year-s old and lives in nationwide

Result 420 clips were uploaded & 8.670 ice creams were creat

-ed Suggest what taste users like to Celano Reach 526.669 people in the short time

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Celano’s campaign

Celano Contest Build’s Brand Love

Balloon Expand; Mobile

Inpage Fullscreen; Standard Banner

Impr: 12.835.423

Freq: 1.78

CTR: 1.19%

User: 526.669

Pageview:

2.340.775

420 clips & 8.670 ice

creams

Highlights

6. Showcase

Contact us

Ha Noi Branch: Level 5, 292 Tay Son St, Trung Liet Ward, Dong Da Dist Phone: (04) 355 355 99

Headquarter: Copac Square, level 2, 12 Ton Dan St, Wards 13, Dist 4, HCMC Phone: (08) 7300 8199

Email: contact@blueseed.tv

Website: http://blueseed.tv

Showcase: http://showcase.blueseed.tv