So, you think your company doesn’t need a crisis communications plan or social media policy?

Spencer Maus

SpencerConnect

It was… It is…

March 1, 2011

Thousands of Wisconsin union workers protest budget planMADISON, Wisconsin | Tue Feb 15, 2011 5:55pm EST

• Tweet this• Share this • Link this • Digg• Email • Print

Preparing for a Crisis

• The hierarchy of Buzz • Your attorney with SpencerConnect• Who’s talking?• Employee meeting and signoff• Carrot & Stick• First Responders & Employee list• Review, drill and adjust

Handling a Crisis

• Get the facts (and perhaps dial 911)• Call your attorney and SpencerConnect• Only designates talk • Take and keep the lead inside and out• Press conference – release – include

Rick• Tell the truth – “Cannot comment.”• Be consistent with time, place and

message It’s all your fault!

Handling a Crisis

• Reporters must ID themselves• Think Sergeant Friday• Problem – SOLUTION• Video if you can – your story not

theirs• Handle rumors• Twitter, facebook, Google, Blogs,

Message Boards, YouTube, Vimeo etc friend or foe?

TWEET!

SpencerConnect OMG friend sez something bad #RBWorks CEO & CFO handcuffed by police & media there – admin crying. video & photos at facebook http://&&lg.vcd19 details in my blog Fri #in #accunion 10 minutes ago Favorite Retweet Reply sent via Twitter app

Now What Do I Do?

So, you think your company doesn’t need a crisis communications plan or social media policy?

REALLY?!?