crm
DESCRIPTION
CRMTRANSCRIPT
What is CRM?
Front-End Customer ServiceRevenue Center Department
What is CRM?
• C=CustomerR=RelationshipM=Management
• Tracking customer information in order to deliver a more personalized experience.
Characteristics of CRM
• Immediate – Instant gratification for customers in matters of problem-solving and processing requests.
• Personalized – Interactions can be tailored to the unique needs and preferences of your customers.