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Page 1: Crm

What is CRM?

Front-End Customer ServiceRevenue Center Department

Page 2: Crm

What is CRM?

• C=CustomerR=RelationshipM=Management

• Tracking customer information in order to deliver a more personalized experience.

Page 3: Crm

Characteristics of CRM

• Immediate – Instant gratification for customers in matters of problem-solving and processing requests.

• Personalized – Interactions can be tailored to the unique needs and preferences of your customers.


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