crop ux design
DESCRIPTION
For our first meetup of the new year, we will examine User Experience (UX) and how it became an essential component of web and mobile design. We will discuss what UX truly means and give an intro to some UX methods, like usability testing, surveys, personas and page description diagrams. We will also share some design techniques to improve the UX of your site or app.TRANSCRIPT
Social Love#CropMeetup
Twitter: Crop_meetup
http://www.meetup.com/designcrop/
Welcome!
Tuesday, February 12, 13
The Philosophy of UX
Andrew Wirtanen
Tuesday, February 12, 13
HelloAgenda1. Video2. Recommendations for projects/organizations 3. UX history & methods4. Panel Discussion
Tuesday, February 12, 13
The future (or present?) of UX
Watch Video
Tuesday, February 12, 13
The optimal team
• Shares two pizzas- No more, no less
• Is cross-disciplined
• Is highly collaborative
• Makes rapid updates- And as a result: innovates
Tuesday, February 12, 13
Kill the UX department
• ...But don't kill the people
• UX is a philosophy, not a department- Peter Merholz (Founder, Adaptive Path)
• Give the "UX people" real job titles- e.g. Information Architect, Interaction Designer, User Researcher, UX Strategist, Visual Designer
• Everyone on the team should believe in creating a good user experience
Tuesday, February 12, 13
What about startups/small teams?
• Don't hire a UX person
• Understand good UX practices and practice lean UX
- http://theleanstartup.com/
Tuesday, February 12, 13
How did we get here?
• Government-funded research• Cockpit design• WWII workstation research
Human Factors
Tuesday, February 12, 13
The Four Waves of UX
Adapted from "The Four Waves of User-Centered Design"- Dr. Williams Gribbons, UXMag.com
Tuesday, February 12, 13
Wave 1: Manuals
1980s
Tuesday, February 12, 13
Wave 2: Usability
1990s
Tuesday, February 12, 13
Usability Testing
• Recruit representative users
• Give them typical tasks
• Gather qualitative and quantitative data
• Iterate!
Tuesday, February 12, 13
Expert Reviews
• Experienced UX strategists or user researchers review a product with heuristics
• Most common list of heuristics: http://www.nngroup.com/articles/ten-usability-heuristics/
• These work better collaboratively
• See http://uxmag.com/articles/all-together-now
Tuesday, February 12, 13
Wave 3: UX Department
2000s
Tuesday, February 12, 13
Surveys & Online Research
• Gather feedback quickly, easily with surveys with a tool or with Facebook/Twitter
• Use Google Analytics goal tracking to identify issues
• There are many other good tools: e.g. http://www.optimalworkshop.com/
Tuesday, February 12, 13
The Golden Era of Prototyping
• UX builds a specification
• Development/design works from it
Tuesday, February 12, 13
Wave 4: Collaboration & innovation
Now
Tuesday, February 12, 13
Persona Workshops
Tuesday, February 12, 13
Page Description Diagrams
See http://uxmag.com/articles/re-introducing-page-description-diagrams
Tuesday, February 12, 13
Conclusion
Thanks!@awirtanen
• Kill your UX department
• Eat two pizzas
• Collaborate and innovate
Tuesday, February 12, 13
Nancy Jin, Mark Riggan, Andrew Wirtanen
Panel Discussion
Tuesday, February 12, 13
Thanks for Coming!
And special thanks to our sponsors:
Tuesday, February 12, 13
Social LoveCrop
http://www.meetup.com/designcrop/Twitter: Crop_meetup / #CropMeetup
HostAtlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com
Co-OrganizerEileen Allen / twitter: @eileenallen / dribbble: eileenallen
Co-OrganizerCorey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann
PresentersAndrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin
Tuesday, February 12, 13