cross media cases from around the globe
DESCRIPTION
Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM InstituteTRANSCRIPT
What a difference DM makes !
DM Update SeminarCross Media Synergy
De krant:• In de week: 45 min• Weekend (excl. krantenmagazine): 60 min
Digitale krant:• 36 min
Website:• gem. 7 min per dag
Gemiddelde leesduur van:
Which of the following types of advertising do you ignore, delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012
An advert that pops up on the website
A request from a company to become a friend on Facebook or similar
A leaflet put through your letter box unaddressed
An email addressed to you from a company you have not heard of
A email addressed to you from a company i have some relationship with
A letter addressed to you from a company i have some relationship with
A letter addressed to you from a company you have not heard of
What is your preferred method of communication from marketing companies?Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have an existing relationship with - MarketersCompanieswhich you have an existing relationship with - Consumers
What is your preferred method of communication from marketing companies?Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have no relationship with - MarketersCompanieswhich you have no relationship with - Consumers
ReachTouch(e)
SHOWTIME !SHOWTIME !
TACTILE
hate ironing
RELEVANCY
Virgin media
Virgin media
CREDIBILITY
Australia DHL
CLOSE TO THE PRODUCT
Bergère de France knitted coupon
FROM ONLINE TO OFFLINE
Birthday book
Birthday book
Birthday book
PRODUCT DEMONSTRATION
Australian Post
VOLKSWAGEN
MEDIA CREATIVITY
Missing stamp
Missing stamp
Haagen Dazs
Haagen Dazs
EMOTIONAL AND RATIONAL DECISION MAKING
Gold’s Gym
BORING ENVELOPES ?
Burglered envelop
Glazenwasser
Empty envelope
Mailbooks
Mailbooks
Mailbooks
Volkswagen
RUMOUR AROUND THE BRAND
miskraam
miskraam
miskraam
ATTENTION GRABBING
US Cellular
US Cellular
PERSONALIZED IS MORE THAN A NAME
Orange
Orange
100% ONE TO ONE
Porsche
Porsche
Porsche
STORY-TELLING
Rolls royce
Royal Air Force
Royal Air Force
Royal Air Force
Royal Air Force
CREATIVE COUPON
Karate magazine
HIGH VALUE PROSPECTS
Vodafone
IMPACT FOR ME-TOO OFFERINGS
US Cellular
Tower
COPY IMPACT
Delhi Police
Delhi Police
THE MEDIUM IS THE MESSAGE
O2 BUSINESS
Lightest paper weight (17 grs)
2 ULTIMATE CROSSMEDIA SYNERGIES
Ardbeg
Klm
Klm
Klm
Klm
Klm
Klm
Klm
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