Cross Media Marketing Automation4 Cornerstones to Increased Customer Acquisition

1. Be more interactive in your outbound communications.

Landing PageInteractions

FEED

BACK

Strategic Calls To Action

3. Capture activity and responses from your interactions.

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A

B

C

Pro�ilingTags

4. Automate your follow-through.

MarketingAutomation

EngineCross Media

Follow-Through

2. Do it across all media formats.

Direct Mail

Email

Mobile

Social Media

BroadcastMedia

WWW

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Print Ads

Direct MailMobile Email Call Center

Direct MailMobile Email Call Center

Direct MailMobile Email Call Center

Week 1 Week 2 Week 3 Week 4

Thank You!CTA

THANK YOUPAGE

OPTIMIZEDLANDING PAGE

CALL TOACTION

DIRECT MAILMARKETING

increase conversion rates

build higher rapport

gain better marketing insight

© 2014 MSP Digital Marketing

BusinessIntelligence

Technology ProjectManagement

-Consultation -Integrated Cross Media Functionality

-Sequencing &Implementation

-Print Production Services-Integrated New Media services

Seamless

Example 101:Example 101:Example 101:Example 101:Example 101: Direct Mail Marketing

Direct Mail

Social Media

Events