the power hour - marketing automation 101
DESCRIPTION
The Power Hour - Marketing Automation 101 presentation was given to a host of digital creative and digital media agencies throughout the Asia-Pacific region.TRANSCRIPT
Loyalty
!
Welcome to the ‘Power Hour’
Agenda
Who is the Datarati?
Loyalty
!
Data Planning, Data Strategy, Data Analytics
Marketing Automation Database
1.
2.
What do we do?
Loyalty
!
100Dec 08
150Apr 0950
July 08
200Jul 09
500+Apr 10
Rated #1 globally
The Problem
Marketing & Sales Divide
Disparate Databases
Disparate Technology Vendors
The Leaky Funnel
The Solution
Centralise the data
How?
Marketing Automation Database
+
CRM Database
Marketing Data Sales Data
Marketing Automation Database
How does it work?
Loyalty
!
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1 line of code
Website & Landing Page
How does it work?
Loyalty
!
Browser Cookies +
How does it work?
Loyalty
!
Dig
ital
Beha
viou
r
=
Captures & Collects
Positively or Negatively
Scores Behaviour
Loyalty
!
Email & SMS Triggers
Automate
Loyalty
!Test
Subject Lines, Copy, Creative, Call to Actions
Loyalty
!
Optimise
Campaign Results
Loyalty
!360 View Dashboard
Multi-Channel
What do clients use it for?
Customer Acquisition + Retention
Convert site traffic into sales-ready leads
Lead/Customer Nurturing
Nurture leads into customers through drip marketing
Lead/Customer Scoring
Automate qualification with demographic + behavioural data
Web Analytics (Individual)
Know exactly who is visiting your site + trigger comms
Email Marketing
Deepen relationships with multi-step segmented campaigns
Landing Pages
Maximise conversion rates with pre-population + A/B testing
Progressive Web Form Profiling
Dynamically serve new form fields on each visitor session
Customer Controlled Comms
Frequency + Format + Interests
1.2.3.4.5.
Map Content to Buying Stage
CRM Database Integration
Give sales with marketing insight + closed loop ROI reporting
Results
Questions?
Will Scully-PowerManaging Director
Datarati
+61 400 828 [email protected]
www.datarati.com.au
http://willscullypower.wordpress.comwww.twitter.com/willscullypower