Cross-Sell Ancillary ServicesAdd to the flight, a car, insurance and a night

Amadeus Cross-Sell Ancillary Services is quite simply about making the planning and booking of a journey easier for your customers. Amadeus facilitates a centralised pool of content that is relevant to their trip, accessible across all touch points and bookable through advanced technology applications that inter-face seamlessly with your existing Amadeus reservation platform.

www.amadeus.com/airlineIT

Contents

Amadeus Cross-Sell Ancillary Services 3

Amadeus Hotels 5

Amadeus Insurance 7

Amadeus Cars 9

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Amadeus Cross-Sell Ancillary Services is quite simply about making the planning and booking of a journey easier for your customers. Amadeus facilitates a centralised pool of content that is relevant to their trip, accessible across all touch points and bookable through advanced technology applications that interface seamlessly with your existing Amadeus reservation platform.

1. From one single source, select the content you want to sell:

…a rental car on-site!

With over 36,000 car rental locations in

250 countries serving both airport and city

destinations, Amadeus Cars Plus delivers a

comprehensive portfolio of multinational,

local and car broker content. Our feature-

rich solution enables customised searches,

access to negotiated and public rate

bookings, detailed pricing information,

comparative shopping displays and much

more. With an intuitive and user-friendly

booking flow, adding a car rental reservation

to the flight is now a fast and simple process.

…a hotel night!

From small, boutique hotels to large

multinational chains, the Amadeus Hotels

portfolio features over 95,000 properties

covering all major cities and airports as well

as sought-after leisure destinations. With

advanced search options, extensive multi-

media content, real-time availability and

access to a comprehensive range of rates

and room types, Amadeus Hotels can cater

for all your customers’ accommodation

requirements, whilst earning substantial

commission revenue for your airline.

…insurance so your customers sleep tight!

With the extra peace of mind that travel

insurance brings, incorporating Amadeus

Insurance into your cross-sell offering

provides a total-trip experience for your

passengers. Select from the wide range of

industry-leading insurance companies that

provide coverage in 75+ markets. In just

one click, your customers can purchase the

appropriate insurance policy which is then

fully integrated into the passenger name

record, becoming an integral component of

the trip.

In one place, with one partner, transformancillary services into profitable sales

Amadeus Cars Plus Amadeus Hotels Amadeus Insurance

Add to the flight...

Cross-Sell Ancillary ServicesAdd to the flight, a car, insurance and a night

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2. Implement the cross-sell technology that works best for your sales channels:

Whether you require an off-the-shelf ‘plug and play’ booking tool or a customised, full-service ancillary solution, Amadeus technology

applications are flexible and scalable to suit your precise business needs, integrating seamlessly with Altéa, enhancing operations and the

customer shopping experience.

3. Benefit from our ‘know-how’ and global supplier network:

With over 20 years experience in delivering innovative technology solutions to the travel industry, Amadeus has the knowledge and

expertise to guide you into becoming a successful ancillary service retailer.

> we can facilitate valuable commercial contacts thanks to strong global partnerships with our car, hotel and insurance suppliers.

> we have an in-depth understanding of the ancillary supplier business models.

> we provide online and offline booking solutions, and guarantee a smooth implementation transition with ongoing

post-sales support.

More than 30 airlines worldwide already cross-sell ancillary travel services with Amadeus solutions.

Increase revenues > Boost your share of total travel expenditure by earning 10-40% commissions on

Amadeus hotel, car and travel insurance bookings.

Brand Longevity > Compete with online players with our award-winning e-Retail booking engine, and

strengthen your brand value by becoming a full-service travel retailer.

Customer Satisfaction > Give your passengers a total-trip experience, making it faster and easier to book all

travel arrangements in one place, and access from one PNR.

Small Outlay, Big Results > With minimal investment, turn your airline into a select travel shop with state-of-the-

art reservation technology across all touch points.

> Benefit from technology enhancements and new content at no extra cost.

> Enjoy workflow efficiencies with full PNR integration in mid and back-office

applications, improving productivity and profitability.

Add Value to Your Airline Business with Cross-sell Ancillary Sales

For your online channel: for a fast and simple implementation, our powerful Amadeus e-Retail web booking engine provides a user-

friendly and flexible interface, together with intuitive functionalities that can be easily customised to match your existing ‘look and

feel’. For custom user interface development projects, we can support you with our Web Design Services which are also compatible with

Amadeus Shopping Basket, a powerful and versatile shopping cart solution designed to drive on-line sales and bring your cross-sell

business to the next level.

For specific requirements, Amadeus Web Services provides another option to develop a cross-sell booking solution.

For your offline channel: with Altéa Reservation Desktop and Altéa Call Center your booking agents can easily convert flight queries into

profitable cross-selling opportunities, by prompting customers to add a hotel, car or insurance reservation which is seamlessly integrated

into the master PNR.

Contact Us

For further information, visit www.amadeus.com/airlineIT

or please contact us: cross-sell@amadeus.com

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“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!”

John Lonergan, General Manager Direct Channels, QantasQantas cross-sell: Case Study

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With so many flight passengers requiring hotel accommodation at their destination, cross-selling hotel rooms with an air booking provides the ideal opportunity to both increase ancillary revenues and offer your customers a one-stop shopping experience.

Global Content, Best Rates

With an extensive portfolio of over 95,000 hotels located around the

world, ranging from luxury boutique properties and budget hotels to

sought-after chains in emerging destinations – each offering a range

of rooms and rates – Amadeus Hotels gives your leisure and business

customers the widest breadth and depth of accommodation content.

And with Amadeus LinkHotel – an Amadeus-owned worldwide hotel

representation company – we can now target any new properties you

require on specific routes and integrate them into Amadeus. What’s

more, over 95% of all Amadeus–connected hotels support Amadeus

Best Available Rates, guaranteeing your customers competitive rates

in their chosen destination.

Benefits at a glance

> Secure, robust and reliable transaction processor with 99.5%

guaranteed server accessibility.

> New revenue generation: 10-15% typical hotel commissions.

> Increased customer satisfaction as air and hotel multi-trip

plan can be booked in one place.

> Extensive choice of hotel content available in real-time through

one cost-effective solution: 95,000 properties and growing,

thanks to a proactive approach to integrate more hotels.

> Wide range of public and negotiated rates to offer

competitive content.

> Seamless multi-channel experience across touch points with

a choice of online and offline hotel booking solutions.

> Full integration of hotel booking with airline PNR and back

office work flow.

> New hotel content and product functionalities are made

available at no extra cost.

> Drive customer loyalty by enabling your customers to add

their frequent flyer number to earn more miles/points from

hotel bookings.

Multi-channel Solution

Amadeus Hotels is a highly intuitive booking tool, providing real-

time availability and instant booking confirmation. Furthermore,

the in-depth descriptive content (policies, locations, facilities),

multi-media features (photos, maps) and time-saving tools (search

options, auto-completion, data pre-population, comparison view)

make it easy for customers to search, shop and book the best

hotel match for their unique trip requirements. Amadeus Hotels

is also a multi-channel solution, available across online and offline

customer touch points. For your e-Commerce requirements, you

can select the hotel booking platform that best suits your needs –

from an off-the-shelf ‘plug and play’ to customisable XML or Web

Services applications. And with full PNR integration, the flight data

can be automatically fed into the hotel booking page making for

a fast and simple booking flow, convenient air/hotel travel plan

servicing (e-Retail Manage My Booking, Amadeus CheckMyTrip) and

subsequent back office reporting.

Amadeus Hotels

Cross-Sell Ancillary ServicesAdd to the flight, a hotel night

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Contact Us

A Cross-Selling Partner You can Trust

Amadeus has established excellent partnerships with our global

portfolio of hotel companies, with a clear focus in providing not only

extensive hotel content but also a pool of experts to help you drive

your hotel cross-sell strategy. When you decide to add Amadeus

Hotels to your airline offering, we will provide you with the right

provider contacts in the hotel domain, the technological expertise to

implement our hotel booking technology, and the industry know-

how to help you launch your new ancillary service successfully.

Single-Availability Display

Map Availability DisplayMulti-Availability Display

* Search Engine Shopping is currently available primarily for Web Services customers with a progressive roll out to Amadeus front office products ongoing

Amadeus Hotels Architecture

Real-time availability and

pricing real-time/on

request booking

Real-time availability, pricing

and booking

Amadeus Hosted Hotel Content

PRIVATE HOTEL CONTENTAllotments etc.

AMADEUS LINKHOTEL(Independent/Small Chain Representation)

SEAMLESS SHOPPINGReal time availability/pricing/booking

DESCRIPTIVE CONTENTImages, maps, text...

Amadeus Central System

SEARCH ENGINE SHOPPING*Advanced shopping: single step

availability, calendar display, teasers...Altéa Reservation Desktop

Amadeus Web Services

Amadeus e-Retail

Hotel Provider Reservation Systems

Amadeus e-Retail

Amadeus e-Retail Amadeus e-Retail

For further information, visit www.amadeus.com/airlineIT

or please contact us: cross-sell@amadeus.com

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Integrating travel insurance services into your website and call centre platforms presents the perfect cross-sell opportunity to increase airline revenues from significant sales commissions, and provides your customers with complete peace of mind when travelling.

Conversion Rates of up to 30% with One Click!

Amadeus Insurance can be transparently interfaced into your

preferred booking platforms, providing your customers with a

comprehensive insurance offering with real-time booking and

confirmation capabilities.

Your customers will be prompted to book travel insurance

throughout the flight booking flow, and with our easy one-click

booking functionality, conversion rates can reach up to 30%!

Wherever your passengers are travelling, Amadeus Insurance has a

portfolio of industry-leading insurance providers that offer coverage

in over 75 markets, giving you the scope and choice to achieve

substantial insurance policy sales.

Benefits at a glance

> Secure, robust and reliable transaction processor with 99.5%

guaranteed server accessibility.

> New revenue generation: 30-50% typical insurance

commissions.

> Increased customer satisfaction levels: passengers feel taken

care of and experience ‘peace of mind’.

> Extensive choice of travel insurance providers available

through one cost-effective connection.

> Streamlined workflows: no need to create and maintain links

to multiple insurance companies.

> Increased productivity in ATO/CTOs and call centres thanks to

a time-efficient insurance booking tool.

> Full integration of insurance booking with airline PNR and

back office system.

> Leverage your full cross-selling potential with Amadeus

Shopping Basket.

> Multi-channel distribution: sell travel insurance through your

online and offline channels.

Amadeus Insurance

Multi-Channel Solution

Amadeus Insurance is available through Amadeus online and

offline airline distribution channels - Amadeus e-Retail, Amadeus

Web Services, Altéa Reservation Desktop Classic, Altéa Call Centre

– reaching all your customer touch points. And with the insurance

booking integrated into the same flight PNR, this allows for quick

and easy servicing, and post-trip reporting capabilities.

Cross-Sell Ancillary ServicesAdd insurance to the flight, so your customers sleep tight

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Contact Us

Amadeus Insurance in Amadeus e-Retail

Amadeus Insurance in Altéa Reservation Desktop

A Cross-Selling Partner You can Trust

Amadeus Insurance has built excellent partnerships with a global portfolio of insurance companies, and looks back at a proven track record

in launching their products on major airline websites and in airline call centres. When you decide to add Amadeus Insurance to your airline

offering, Amadeus Insurance will provide you with the right provider contacts in the travel insurance domain, the technological expertise to

implement insurance booking technology, and the industry know-how to help you launch your new ancillary service successfully.

Did you know …

The Amadeus e-Retail Engine provides

four separate opportunities for the

insurance product to be sold? It can be

integrated into the:

> Air fare review page

> Purchase page

> Confirmation page

> Retrieve page

Did you know …

that your agents can convert a cost to a

profit by cross-selling insurance through

Altéa Reservation Desktop in your sales

offices and Call centres?

Sell & Confirmation

ALTEA (cryptic and GUI)

ALTEA (cryptic and GUI)

Amadeus e-Retail/Web Services

Airline ATO/CTO

Airline Call-Centres

Airline Website

Amadeus Central System

Amadeus Insurance Architecture

INSURANCEPROVIDER SYSTEMS

For further information, visit www.amadeus.com/airlineIT

or please contact us: cross-sell@amadeus.com

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“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!”

John Lonergan, General Manager Direct Channels, QantasQantas cross-sell: Case Study

9

Pairing flights with car rental bookings is an easy and effective way for airlines to generate instant new revenue from significant car rental commissions, whilst increasing customer satisfaction as a multi-component trip plan is built.

Intuitive, Fast, Reliable

Amadeus Cars Plus is a highly intuitive booking solution, enabling

your customers to make impulsive car reservations with speed and

ease. As well as being simple to use, Amadeus Cars Plus contains

the most comprehensive car rental content, providing real-time

connectivity to an extensive range of car providers - multinational

companies (e.g. Avis, Europcar, Hertz, Sixt), local companies (e.g.

Atesa, Fox Rent a Car) and brokers - offering 36,000+ rental locations

in over 250 countries worldwide.

Sourcing the best car rental offer is made easy thanks to multiple

search parameters: Amadeus Cars Plus incorporates IATA standards

for car location coding, ACRISS standards for vehicle coding, and

geo-coding to search for rental locations on a map display. Coupled

with rich multi-media content (car pictures and features, logos,

maps) and detailed rate, policy and location information, customers

can shop, compare and book their preferred car rental arrangement

with confidence.

Benefits at a glance

> Secure, robust and reliable transaction processor with 99.5%

guaranteed server accessibility.

> New revenue generation: 10-15% typical car booking

commissions.

> Enhanced one-stop shopping experience for your airline

customers.

> Extensive choice of global and local car provider content

through one cost-effective connection: 30+ companies in

36,000+ locations across 250 countries.

> Access to accurate and real-time car rental data: Car

Availability, Car Sell, Car Rate, Car Location List and Car Policy.

> Full PNR integration: at booking, servicing and reporting

stages.

> Leverage your full cross-selling potential with Amadeus

Shopping Basket.

> New car content and product functionalities are made

available at no extra cost.

> With the frequent flyer/loyalty field, your customers can now

earn more miles/points from car rental bookings.

Multi-channel Solution

Amadeus Cars Plus is also a multi-channel booking solution

using cutting-edge OTA XML technology. Airlines can implement

Amadeus Cars Plus across online and offline platforms, covering

all customer touch points. And with full PNR integration, there are

productivity benefits too: air segment dates and destination can

be automatically carried over to the car search making it faster

for customers to book, the combined air/car PNR is then made

accessible across the servicing flow (CheckMyTrip, e-Retail Manage

My Booking page), and the pooled data can be fed directly into your

back-office for reporting processes.

Amadeus Cars Plus

Cross-Sell Ancillary ServicesAdd to the flight, a rental car on-site

For further information, visit www.amadeus.com/airlineIT

or please contact us: cross-sell@amadeus.com

10

Contact Us

A Cross-Selling Partner You Can Trust

Amadeus has established excellent partnerships with our global

portfolio of car rental companies and we have a proven track record

in providing airlines with multiple cross-selling solutions to help

boost your ancillary revenues and achieve long-term customer

loyalty. When you decide to add Amadeus Cars Plus to your airline

offering, we will provide you with the right contacts in the car rental

domain, the technological expertise to implement our car booking

technology, and the industry know-how to help you launch your

new ancillary service successfully.

Multi-Availability Display

Confirmation PageMap-Availability DisplayAmadeus e-RetailAmadeus e-Retail

Amadeus e-Retail

Cars Provider Reservation Systems Amadeus Central SystemAvailability& Sell

AMADEUS CARS APPLICATIONS

LOCATION DATABASE

MULTIMEDIA DATABASE

CAR POLICY DATABASE

Altéa Reservation Desktop

Amadeus Web Services

Amadeus e-Retail

Amadeus Cars Architecture

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“It [Amadeus Cross-sell Ancillary solution] works like a treat. It’s the best product out there, and if Amadeus e-commerce customers are not already using it, they should be asking themselves why not!”

John Lonergan, General Manager Direct Channels, QantasQantas cross-sell: Case Study

For further information, visit www.amadeus.com/airlineIT or please contact us: cross-sell@amadeus.com

Contact Us