crowd funding meetup oct-28
DESCRIPTION
Meetup presentation Oct 28 in Munich Werk1 Crowdfunding, more than raising some funds.TRANSCRIPT
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S3 Accelerator Crowdfunding
#S3Accel
GOTOSTARTUPS #Go2Startups
Meetup Munich Oct 28
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Perks vs. Equity
Approx. 100 platforms
Indiegogo and Kickstarter dominating
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Crowd Funding has a huge potential
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Incremental market exposure
New ambitious users / fans
Gives you additional market validation
Large number of paying users
Attention with professional investors
Top 5 reasons for crowdfunding
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5 crowd funding risks
If the campaign fails
It disappoints current users
It sets a red flag for future investors
It was a huge waste of time
(If you focused 100% on the campaign which
you need to succeed)
It may cause employees to leave
It may turn off new users
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Planning Is Everything
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Same key stats from Indiegogo CEO
Having a video, will raise 114% more money.
The magic number of perks seems to be 3-8.
Successful campaigns cross their target on Day 36.
Updates every 5 days or less raises 4x the amount
Most baker come from email, Facebook and Twitter *
When raising 25% in the first week, you get 5x the money
Average contribution size is around $70
Teams of 4+ raise 70% more than only one person
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“Most baker come from email, Facebook and Twitter”
If you are not online
You get access to < 30% of the potential
You won’t reach your goal
But also - you can’t reach your market
And - you can’t go global
No reason why it should be different
after you received investor money
You will burn through massive marketing $
And still - you will not make it
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accelerating connection building Imagine you share something online and viewers
would visit all your profiles and connect with you.
Crowdfunding ends Nov 24
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An existing software product
Raising money for UI/UX
overhaul and added
features
Raising $ 15,000
Perks include premium
version, t-shirts, creators
guild, and other perks
Target audience are people
seeking to grow
connections
appearoo.com/yourname appearoo.com/AxelS
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Example 180 Line Items – 2 months + 45 days
Prep time line – who what when
Resource tab – what we need
Campaign tab – who what when
Key things to perfect
Have your story down
Video Creation
Prepare the market with your current
users and advocates
Lucrative perks for the bakers
Press & Media
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San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
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Get funding for your
own product
“If there is no crowd to fund it
It’s no business worth doing”
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Making € 100,000 in 45 days
It will consume you and your entire team
Without a plan you won’t make it
Your network (again) your most important asset
Making € 100,000 in 45 days - @ zero equity
worth every conceivable effort
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Make it happen
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New Accelerator Program Fall 2014
Traction Development – plus crowd funding
Program start Nov 24
Product – Market – Fit, readiness, viral marketing
Target audience building online
8 weeks preparation – for raising $100,000+
Gaining market validation
Getting paying customers
Growing traction
Followed by equity based crowd funding
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Questions
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© 2014, S3 Accelerator. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Society3 Group Inc.
All materials contained herein are the property of the Societ3 Group Inc. and may only be used, by an enrolled student for his or her own educational benefit.
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Thank You