crowdfunding for ocean sciences
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Presentation for #SciOOceans 2013 on crowdfunding & ocean sciencesTRANSCRIPT
Crowdfunding for Ocean Sciences:#sciocrowd
Jarrett Byrnes
University of Massachusetts Bostonhttp://www.slideshare.net/JarrettByrnes/sicooceans-2013-scifund
Data from: http://dellweb.bfa.nsf.gov/awdfr3/default.asphttp://report.nih.gov/success_rates/Success_ByActivity.cfm
Science Funding Rates Declining stimulus
#SciQuester = 1000 NSF grants not funded this year
Public Science Literacy Needs Work
Ecklund et al. 2012 PLoS One
Scientist's Attitudes Towards Outreach Not So Good
In scientists’ own words, science outreach is a bleak prospect with limited room for improvement. Seventy-four percent of respondents list one or more significant impediments to their ability to do science outreach, yet less than half have concrete ideas for how science outreach could be improved.
Ecklund et al. 2012 PLoS One
Little Reward Structure for Outreach
Scientists also perceive that they are rewarded little for science outreach work, especially in the tenure process.
Science Communication Exploding Online
sciencepond.com twitter.com/jebyrnes/eemb
135% of goal!!
Crowdfunding and You!
1. Let’s do this thing. How do I do it?
2. What can I learn from those who have gone before?
What Platform Should I Use?
What Platform Should I Use?
• What is their policy on success?
• What are their fees?
• Do they allow for givebacks?
• Do they facilitate connections to donors?
• Are they a neat platform with no projects?
My University is Cool with this, Right?
• Maybe.
• Talk to your Office of Sponsored
Research
• Or find a nonprofit foundation to
work with
• THIS IS AN OPPORTUNITY!
http://scifundchallenge.org/blog/2011/10/10/will-your-university-allow-you-to-crowdfund-for-your-research-part-2/
Anatomy of a Crowdfunding Proposal1. Goal
• accomplishment
2. Time Limit• urgency
3. Proposal• clarity is key
4. Video• accessibility
5. Rewards• engagement
What do I need to know about video production?
• iMovie is love
• So is Audacity (for audio)
• Borrow a camera! Good video is good!
• Beware of using copyrighted material
• KEEP IT SHORT – 2-3 minutes if
possible
What do I include in my pitch?
• What am I doing?
• Why is this awesome?
• Why does this matter to you?
• How will your funds be spent?
• How will you stay connected?
The Moh Dollahz Population Dynamics of a Campaign
WOO!!! We’ve Launched!
The Doldrums
Now’s the time!
Outreach Strategies
• Start early. Years early.
• Social media helps with momentum
• Harness network effects whenever possible
• Work with your university
• Identify community groups interested in your work
• Build new relationships!
Crowdfunding and You!
1. Let’s do this thing. How do I do it?
2. What can I learn from those who have gone before?
The future?
doctorzen.net
How did Palmer Do it?
Wikipedia.org
twitter.com/amandaplamer
http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
If you build it, they will come
If you build it, they will come
Be an Engagement Rockstar
Number of fans
Inte
rest
in y
our
rese
arc
h
Super-engaged fans that contribute $ to your research
Larger number of fans that don’t contribute, butare still impacted by your message
A version of the 1000 True Fans Model
Capitalize on Interest
Connect to Stakeholders
Science Projects with Community Engagement Bring in $$$
http://www.indiegogo.com/ubiome
This is the End of the Beginning
New Connections & Engagement = 30k!
Press contacts
Twitter presence
Projectviews
Money forresearch
Friends andfamily
Emailing contacts
1.7 project views per email
92 views per press contact
1 project view per tweet per 70 followers
Contributors
Engagement*Effort = Success
How Can I Crowdfund my Science?
• Build an audience for your work- Crowdfunding, Blog, Tweet, Science Cafes,
etc.
• Get trained in outreach- Media & social network training
• Ask how your work can engage the crowd
• Work to change academic culture & policy- Hiring & promotion practices- Collaboration with media & arts departments
Larger Benefits to Crowdfunding• Build bridges between science &
society• Build investment in an NGO's
science program• Enhanced science literacy• Science incubator for new projects• Look at it as funded outreach
R4 & a Video Workshop are Coming!
Blog: scifundchallenge.org
Twitter: #SciFund
Wheat, R.E., Wang, Y., Byrnes, J.E.K. & Ranganathan, J. (2012). Raising money for scientific research through crowdfunding. Trends Ecol. Evol., 28, 71–72.
http://www.slideshare.net/JarrettByrnes/sicooceans-2013-scifund