crowding in
TRANSCRIPT
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1 Crowding in
How tHe UKs bUsinesses, cHarities,government, and inancial system
can maKe tHe most o crowdUnding
decembe 2012
Pee Baeck, Lam Clls a Sa weslake
crowding in
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2
Ab nesa
n h UK u. w hp pp . w h p h,k k.
w p h u k hn l.
n op cp h e w h p u 7706036 h u
1144091. r h s u sc042833. r : 1 Puh P, l, ec4a 1de
.esa..k
nesa 2012.
http://documents/NESTA/Crowding%20In/ac/Users/mikegreen/Library/Caches/Adobe%20InDesign/Version%207.0/en_GB/InDesign%20ClipboardScrap1.pdfhttp://documents/NESTA/Crowding%20In/ac/Users/mikegreen/Library/Caches/Adobe%20InDesign/Version%207.0/en_GB/InDesign%20ClipboardScrap1.pdf -
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3
introduCtion
C s es . Plams lke Kcksae, Peple., Bzzbk,
Zpa, F Ccle a Ccbe ae all sas als ecl
pecs, bsesses a cases.
i 2011, u $1.5 , h Us, pj,
up u pj,
h. th UK u k , u . w xp h h
u 2012 UK u p u h 120 h 2011.
bu h h h. i p h h h , u u
p u 15 p h UK. wh h h k , h u uh, u h u
p pp h 115 u.
cu pj, u huh
u u u, h h u . th
u huh huh p h h huh
k, h k xh. i , uu k
p, uh Kk Zp, h pp u pj
. Pp k pp , u h pp
pu k.1
cu . Pu up u u h h
su l, qu h i u u p u
u h .
wh h uh u k h h
h h . th i k
p u h pp k u. a k p u
h p k h pj. Pp k
u pp h , k h
u h pp u . U h w,
p 10,000 pp nk t up
pp 7,793 ph l.
1. s u p--p . h pup h p, h u.
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4 Crowding in
wh h , h uh h u k p.
a h h u h p: h, uu
, h u k u, hp h
p . Kk, Zp, Ppu., buzzk, cu, s u
c xp p.
s , h h p. th p h k
h h u pj u h h h p u
, k, h pu p.
B s eas
cu p pp h k
h p h p . i
, h, p h . th h p
p u h h h h
p . th h u p p u
.
i h pu, p h h h h j u
h h p k h p u h
p. ahuh u u u p
h u k h h pph
h u.
A mbe mels pea a ae secs
te se se c as see e emeece seeal ee aees.
te e pmal a e e es a a e epec m pecs.
Sme ae clse caable es epec ecee a am l ae a
a cas m e esme. oes e es a sl cmmecal e, smecases bee a e e aalable m maseam facal ss. A
beee e , ee ae ma aaemes a e es a me e
pes beefs. F e sake smplc, e ca be caees:
Fm cb Fm e Ma e
da d i . i
C .
rea d/ r u c C Ppuh .
.
Ce l rp h c ,Le . s
. .
Eq i ru c ,C h u .
r .. i h
.
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5 Crowding in
2
SCREENING
3
PITCH GOES LIVE
Project
idea
Fundinggoal
Funding
deadline
Return andrewards
5
PROJECT DEVELOPMENT
4
PUBLIC PLEDGE
MONEY
1
PITCH
Platform
The public
Funders
Return and
rewards
Waiting,
engagedaudience
Funding
windowopens
Fundingdeadline
Entrepreneur
Entrepreneur
Project
gets themoney*
OR End of
project*
Fundingreturned*There are two main models.With allornothing the
project only gets the money
pledged if they reach their
target on time. The keep it all
model lets the project keep any
money pledged by the
deadline, even if the target is
not reached.
38%
FUNDING GOAL
100%
thE CrowdFunding ProCESS
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6 Crowding in
SoME ExAMPLES oFuK PLAtForMS ExPLoringCrowdFunding PotEntiAL
Bzzbk: sp u u. th h
u pp h hk u h phhp p,
u h p upp p
pj h u. buzzk h p fx
u k u u u
pp.
Sla Scls: i h p h hp h u p. i
h huh u p h p
u . sh pp p h p h upp u h h . th pj p
h 2011 u u xp k uh
u h UK.
Sees:i UK qu u p h k h
up. th h k p pp
10 up ( qu
10,000 p ).
FCcle: i pp p hh u u h k h pp u h k . s uh 2010, 61 h u u .
Ccbe: i UK qu u p h
u up k up, 10 u h
h h uu h u.
Peple.: i UK p h hp uh h u.
Ppu. u h u p
uk h p, u k . i
u h h r c upp tv p Huh
wh, hh h h p u
pp pj h u u. th p
h k puh p Uu p wdth.
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7 Crowding in
whAt doES CrowdFundingoFFEr?
te ea pmse c s a es sme aaaes a e ms
fac . ts meas a me le pecs a bsesses e e
a l ese , a peple lk es ae e me ae
me cces ab . i a l c facal a as cme be
asscae ee a skle, s a elcme cae.
i pu, u u . i h pp
pu hh u hp h u u. i
h h h. b p
u u, hp k h upp pu. a h pu h u. l h u.
TRADITIONAL FUNDING
Large amounts from one,
or a few, sources
CROWDFUNDING
Many small sums from
a large group of individuals
hArnESSing PEoPLES MotivAtionS to gEt worthwhiLE
ProjECtS FundEd
te ec cec beee eepee a e c es peple e cace
a me pesalse pc, a e eepees e cace appeal
ess mas a eess as ell as e alles.
Everyone should be able to buy food thats good for you and that is not detrimental to the
environment either.th h euh h h
up th n l cp euh 2012. t h up
h u u p buzzk hp p h h
u h h h . th u 3,340
h u uh u uh h hp
.
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8 Crowding in
g h h j pp h hp h h
hp u , h u u
u h . bk hp uu h h hp
p p up. i u h p k hp h
u k u .
te ce sae pla
i ma cases ee s a scec a ess beee e es s a seces
a e csmes eses.
cu h p fu h pu
h .
epu h p h h
h h u .
th u upp h u u .
h c ca a ale
Me me aable ems: cu u h ppu
u h h h k u pj u
u. th u p u
h u p u
k . i , h h ph k
u u pj k up u u
p hp. wh h h h h pj h h (uh u
), h h h w k p
u u pj .
ge a bee pc b ea e eepee: cu
u hp fu h h pu. e
upp hp h k php h h
pu h k k h p uu.
ge me a me: wh h x u u,
h h u h
u h . th h
k, k h pj h h p k.
LowEr trAnSACtion CoStS
B ess me a le ca e lece, a ama me
e pcess, c ca ece e asac css e capal
eepees, mak fac ceape.
e u su d h u k u
p u c, h u
u h h h. su d
h 12,000 53 u 8.4 p . th
guh u h uh k u 12 p
qu h qu h u c.
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9 Crowding in
te ce sae pla
Fac bsesses a pecs emeaes les a mbe css:
s qu pp , uk u , p p.
bk u h .th xp pu pp u.
h c ca a ale
C cse les css . B b e es le e e
lece pcess a ac as a plam, as a pcpal, ese css ca be le
a se aal face pes aes.
cu p h h f u 5 p
h uu.s k hp h h ph p
k.
dEMoCrAtiSing Funding
C s a pel a e a peple a csme, a a
pecs e a see aea.
th pp h p u h u. wh
u pu, uu u u h h
k pu. wh h u, h h u ppu u h h u
u.
te Albas kk h . Uk
h h k u u u . wh php
h pu h h p h u
. i 2012 l pu o lh h
h u k p pu pu.
tu h , h uh $3,000 u i.a h p h pu 2,000
k p h kk u u
$44,596.
te ce sae pla
we ele e mpe pcs seces e pblc e ms mpa
pece ma s ee ee s ema a s be elee. hee, e
accae measeme ema s fcl, e :
u h h k h p p
u.
du uh
p.
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10 Crowding in
h c ca a ale
C ca elp bee mee ema a ece asel esme b:
mu p . th h
p h j p u h h pj h hu upp u.
tp p p h
pu p h pj.
th fx u h h h
h x. th h huh h h u x
u h u , h u p.
FroM MASS ProduCtion to PErSonAL ProduCtion
C elps bsesses see a me ese a pesalse make, b backa ese l al e e.
te ce sae pla
Eepees e sle access m b pblc a pae
es, as ese e peae cea a e base :
H upp h u h u.
l h p h h u pu .
m h j huh h pph.
h c ca a ale
tee ae ee as c ca be see as aess ese callees.
Spas acss aal sec a e baes. m u p
h p pj h p
u. th h h h
u .
g b small cce. cu p p
h h uh huh h p.
ol ees e ema, ls ema. c k p
k u.
mh u es u $384,000 10,000 Kk u k h n md, app mk pp pu. th pu u h h h mbk h ph p up h u ( u h p) u hh pu h h mbk. i hu k u k h h h h m, h up h h n md hh h h h fuh h h h m.
o k h p ppuh h u, h h h $11,000 h h.
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11 Crowding in
nEw FrontiErS ForCrowdFunding
tese aaaes pe a ae e pssbles c. A e
mme, s a ce a small e bsesses, cl pecs caable
eaks. B cl be mc me.
th p u uh p h k u
. m k u c, mk i cu hh
, p h h p u k
u h xpu.
hk u h u uu u phhp u xp u
h h u , u u p
h u p.
th pph p h pu . th
p pu p h k
h p, u u p
u. cu p h. cu pp h
g h u u
u p, u huh u p, php h
pp h u? wh u u p u
n l ?
cu p h u. Pp
p k Zp, u c mk i
h k.
, u u k p u
u p, h k
p. i, h p,
u p uu, u
h k u pu h
h .
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12 Crowding in
whAt nEEdS to hAPPEn ForCrowdFunding to thrivE?
C as e pe cae a le ae fels, m bsess
face caable . B e sl ael assme ll asm e
l e. iee, c s acee s peal, ee ae a e ke
callees cse.
Es eqal
wh x u pu u, u
p h, h p . o h h, u h h z
pu. o h h h, h h p
. th k h h h , , u
h p u u p up.
th h h u h u u h
pu : k pp, u k h
k u pp h u u h h
uk k u h u h. a h p, u pp
h u h k p hp p h u,
wee ll e c plams be base?
i u , h p h p
. a p qu UK pk, h, h h
p ? th u x u h h UK h u
u h p p: p
h UK, xp, u u ,
hh u pu pp u u. i u k
u UK p h, u h UK . o
p h h UK g k h h h
UK p : h h u, u .
rsk a ela
a u h h p, k h qu
h p. th pu u qu u h
uph k k u p
h xp k u. bu h , h g
hu u h k hh u k f
p. o h h, h u u u k
pp u u h pu p
. i d, n h u
u u x h h h h h .
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13 Crowding in
Maa cmmes
th i h p u h . bu h
xp u p h n h k h
h p u u u qu . th h
, h kp h u hpp k h j h .
Saas a aa
a pu p h u h pu u x, h
h p: hp h u k h
h hp u fuh.
th k h. a H, bk e
xu, u h h h pu uhp k pp k. Ju U Pu c
() upk upk u h ,
H u h h h pu u pp
h h uh k h h p
k.
th u u. m pp p u
hp h pu h . d
h h, p u h
uu u hh k k p : u uh du
p ph pu u . th g
p h u h u u pu u u h h u u.
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14 Crowding in
thE SiZE oF thECrowdFunding oPPortunity
i e c s e uK a e geme ca eecel aess ese
callees, s ell pse ap .
ahuh u , p h 100 p h UK,
h h p xp u . w p
xp h x h u . th, h up
14.5 .
blls, pe ea
Sze seme Aessable b vale
c
a u u 3.0 20% 0.6
s u 4.6 10% 0.5
oh pu p* 5.0 20% 1.0
bu 74.9 10% 7.5
rk p u 2.1 10% 0.2
ch 9.3 50% 4.7
tal 14.5
*iu p l u, dclg h g p h p u.
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Nesta
1 Puh Pl ec4a 1de
[email protected]../_uk.k./.uk
www.nesta.org.uk
Nesta.
December 2012
n op cp h e w h p u 7706036 h u1144091. r h s u sc042833. r : 1 Puh P, l, ec4a 1de