crowdsourcing
DESCRIPTION
TRANSCRIPT
Crowdsourcing
Customer involvement in business and business development
Crowdsourcing?
A phenomenon enabled by social media
Social Media?
Participation
Openness
Conversation
Community
Connectedness
Connectedness
Social Media?
Participation
Openness
Conversation
Community
Connectedness
Feared scenario...
Chevy Tahoe Video
http://www.youtube.com/watch?v=foR3sfWu5IQ
You can’t stop the conversation anyway...
...so harness it for your benefit!
Try this...
No, but...
Mmmkay...
Yes, and...
Marketer’s control & customer experience
”It’s time to let go of our brands”A.G. Lafley, CEO, P&G
Protecting the brand Spreading the brand
Crowdsourcing?
Customer participation in business and business development
Digital Channels
Mutual Benefit
Crowdsourcing?
Experience
Ownership
Engagement
Loyalty
W-O-M
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Business areas
InnovationsProduct development
newexisting
Content generationDecision makingFundingMarketing
Advertisingw-o-m
DistributionSales
Crowdsourcing = Amateurs
Used primarily for recreationInterestsVentingCreativityHobbiesSecret desiresLatent skills
am·a·teurPronunciation: 'a-m&-(")t&r, -"tur, -"tyur, -"chur, -ch&rFunction: nounEtymology: French, from Latin amator lover, from amare to love
Customer
Your Brand
Customer’s Wants
CustomerCustomer’s
Wants
Your Brand
