crowdsourcing strategy for ngos and large complex organisations
TRANSCRIPT
Why use crowdsourcing?
Crowdsourcing strategy and engagement in big NGOs and other complex organisations
• Why• How• Example: Plan International• Questions
[email protected] Sep 2015
Two big shifts – self-actualisation“What a man can be, he must be. This need we call self-actualization.” Abraham Maslow
Two big shifts - collaboration“What a man can be, he must be. This need we call self-actualization.” Abraham Maslow
“Those who have learned to collaborate and improvise most effectively have prevailed.” Charles Darwin
Two big shifts – so what?“What a man can be, he must be. This need we call self-actualization.” Abraham Maslow
Tapping into the collective brain increases Engagement Attachment / loyalty
/motivation / trust Quality and
resilience of ideas Progress
© Synthetron 2015
Innovative technolog
yInnovative behaviour
Focus groups?
Town hall?
Questionnaire?
© Synthetron 2015
Innovative technolog
yInnovative behaviour
Old blocks?
fear
hierarchy
vested interest
isolation
geography
risk avoidance
inertia
shyness
silos group think
protectionism
member ship
© Synthetron 2015
Innovative technolog
yInnovative behaviour
Or walking through walls?
hierarchy
isolation
risk
avoidance
inertia
shyness
silos group
thinkmember
ship
vested interest
geography
fear
protection
ism
© Synthetron 2015
diverse
indep-endent
decentralised
agg-regated
Plan International Strategy Crowdsourcing
Survey Values
Synthetron Views and ideas
+ comms tips
Focus Groups Strategy Next
steps
• 500+ employee participants • 5 Synthetron crowdsourcing conversations in English,
French and Spanish • 50/50 Field / Office
Plan International Strategy Crowdsourcing
1 key idea plus supporting actions Understanding of state of mind / behaviour Communications guidelines
• This generated 5000+ comments and ideas • And 1 million data points
Unifying idea
Culture
Processes
Focus
Role
Plan International strategy Unifying idea + actions
State of mind infoNGO synthesis
ACCELERATORSAppreciate meListen to me Help me grow
BARRIERSSystems / technology Internal politics / cultureUnder-appreciated
WORRIESUncertain futureLack of resources
I’m proud of the mission and wish leadership would
lead
… but not the workplace
I love the mission
Crowdsource input Develop change program Implement change
• Strongest concerns and best ideas
• Case for change• Barriers and
accelerators
• Way forward
• Comms advice
• Win hearts and minds
• Change process
• Criteria for tough decisions
• Course correct
The strategic role of listening
The anonymity encourages complete openness - with all of the positive consequences for genuine leadership
Important insights which will change our top 400 conference
Synthetron is simple, the outcome very valuable, and our people really enjoyed participating - we now have a more realistic view
Nothing beats a
Synthetron
An integral part of our change management process
This efficient system really works!
The actionable insights helped us take difficult decisions.
Used in over 30 countries by NGOs, corporations and national governments
Summary
Now I will listen to you…
• It’s good to listen ideas + engagement
• Listen to donors, staff, partners, beneficiaries
• We know how to do this (and love to)