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Crowdsourcing und Shareconomy Claudia Pelzer - Sharenight Basel, Oktober 2015

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Page 1: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing und Shareconomy

Claudia Pelzer - Sharenight Basel, Oktober 2015

Page 2: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Don’t !!!

Page 3: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Ein Chefingenieur der britischen Post zu Graham Bell, als dieser ihm die praktische Verwendbarkeit des Telefons demonstriert hatte...

„No, Sir. Die Amerikaner brauchen vielleicht das

Telefon, wir aber nicht. Wir haben sehr viele Eilboten.“

Page 4: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Do !!!

Page 5: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 6: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Wieso? Darum:

Page 7: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

digital

Page 8: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Digital =

Netzwerk statt

Oneway

Page 9: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 10: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Don‘t underestimate The Long Tail… Am Ende des Long Tail sind… Natürlich Einhörner.

Page 11: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

“Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little Pony show or franchise.

Page 12: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Aber Menschen teilen nicht nur ihre Interessen

im Netz…

Page 13: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Ideen

Finanzierung

Arbeitskraft

Autos

Wohnungen

Inhalte

Meinungen

Büros

Kleider

Essen

Page 14: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing and Urban Transformation

Kompotenten einer ‚Smart city‘

Page 15: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Die weltweit größten Content Plattformen produzieren so gut

wie keine ihrer Inhalte selbst…

Page 16: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 17: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Die weltweit größten Musikhändler

operieren komplett ohne physische

Tonträger…

Page 18: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 19: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Der weltweit größte Anbieter von

Übernachtungs-möglichkeiten besitzt

selbst nicht eine Immobilie.

Page 20: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing and Urban Transformation

Kompotenten einer ‚Smart city‘

Page 21: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Das weltweit größte Taxi

Unternehmen besitzt selbst nicht

ein Auto…

Page 22: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 23: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Die weltweit größten

Jobvermittler operieren in der

Crowd…

Page 24: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little
Page 25: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Plattform Ökonomie

Page 26: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Platform business can be defined as a medium which lets others

connect to it. Platform businesses can be found in a growing

number of industries including social networking (Facebook,

YouTube); internet auctions and retail (Amazon, eBay); online financial services (Kickstarter,

Startnext); HR (Upwork); urban transportation (Uber, Lyft)…

Page 27: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing and Urban Transformation

Kompotenten einer ‚Smart city‘

…oder noch einfacher:

Page 28: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing and Urban Transformation

Kompotenten einer ‚Smart city‘

Page 29: Crowdsourcing und Shareconomy - WordPress.com · “Brony” – a name typically given to the male viewers/fans (whether they are straight, gay, bisexual, etc.) of the My Little

Crowdsourcing and Urban Transformation

Kompotenten einer ‚Smart city‘

Vielen Dank!

@CrowdsourcingDE