Midterm project by

Christopher Edwards&

Hortensio Arrocha

 

Introduction  

  When  I  started  this  project  I  had  some  idea  of  what  to  expect  but  now  that  I’m  

finished   I   get   a   better   understanding   of   how   much   thought   is   put   into   the   creative  

process.    Designing  is  not  an  easy  task  and  pleasing  your  client  is  not  easy  also.  I  had  to  

stay  in  contact  with  client  so  that  they  could  see  the  progress  and  also  try  to  create  their  

vision  of  what  they  would  like  their  logo  to  look  like.  They  have  to  sign  off  on  what  the  

final  product  will  be  and  also  love  it.    I  created  a  logo,  business  card,  t-­‐shirt,  and  online  

banner  for  Crush.N.Glam  Company  and  my  partner  created  a  RFP  and  Schedule.    

  First,  I  would  like  to  tell  you  a  little  about  Crush.N.Glam  is  named  for  its  appeal  to  

both  edgy  and  elegant  consumers  alike,  Crush.n.Glam  is  an  online  boutique  dedicated  to  

providing  an  exclusive  shopping  experience  to  those  who  possess  a  keen  sense  of  style.  

With  a  focus  on  flirty  tops  and  bold  accessories,  Crush.n.Glam  fuses  urban  chic  and  high  

fashion  by  providing  contemporary  statement  pieces  at  affordable  prices.  Crush.n.Glam  

is  perfect  for  the  trendsetters  who  flaunt  their  style  effortlessly.    Therefore,  this  is  why  I  

design  the  logo  using  the  lips  with  “flirty  pink”  color  and  soft  gray  for  the  beauty  mark  

and  text.  My  client  loved  their  logo  and  wanted  it  placed  on  their  business  card,  t-­‐shirts,  

and  online  banner.  

Request for Proposal Crush .N. Glam

Specs Business Card Specs Banner Comments

Finished pieces needed 10/25/12

Finished pieces needed 10/26/12

Units 250 Units 1

Finished size 3.5x2 inches Finished size 250x250 Standard size squarePaper Stock 17 point Pixels 600x600Color 4/4 C Color 3C RGBRepro Portal Repro Web

Finishing UV coated C2S Price

Packing10/box delivered to

Crush.N.Glam Business card $35.00

Run/on 500 T-Shirt $1,050.00

Comments Hard Proof Banner $17.00 per hour

Specs T-Shirt

Finished pieces needed 10/26/12

Units 150Fabric 100% cottonColor 2C screen printSizes S, M, L

Files DueRemit all proposals by October 15, 2012 to:Christopher EdwardsProduction ManagerCrush.N.Glam245 Court StreetBrooklyn, NY 11201(646)8200624christopher.Edwards@crushnglam.comPrinter 1 LB_GraphixPrinter 2Printer 3

October 2012

CRUSH. N. GLAM 646-820-0624 CRUSHNGLAM.COM

Sunday Monday Tuesday Wednesday

Order Materials

Images Finalized

Upload Last approvalSo� Proof

Final approval in house

Printing FinishingPackage andMailed to customer

Printing

EstimateBudget

All Products due

RFP

Friday Saturday

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CHRISTOPHER EDWARDS AND HORTENSIO ARROCHA

The Logo

attire to admire

info

@cr

ushn

glam

.com

646.

820.

0624

TEAM

C.N

.G

facebook.com/crushnglam @crushnglamanny art director

917.342.2241anny@crushnglam.com

attire to admire

Business Card

Front of Card

Back of Card

3.5x2 inches4/4 process colordouble sided17pt. uncoated paperUV coated

*100% cotton jersey*2 color screen print

T-Shirt CAD

ONLINE BANNER

 

Conclusion  

  Working   on   this   project   as   given   us   a   little   knowledge   of   how  things  work  from  the  production  aspect  and  also  from  a  designer  aspect  as   well.   We   both   think   that   communication   is   very   important   and  proper  organization;   I   think  that  because  of  our  busy  work  schedule   it  took   a   lot   more   out   of   us   to   get   this   project   done   the   way   we   both  wanted   it.   But   in   the   end   I   think   that   it   came   together   well   and  everything  was  worth  it.    

Christopher:  

Looking  at  this  project  from  a  production  point  of  view  I  feel  that  researching  and  making  those  calls  to  the  right  company  and  pricing  is  important.   Also   I   think   speaking  with   the   client   and  making   sure   that  they   can   handle   any   changes   and   to   see   if   it’s   with   in   their   budget  because  after  all  making  the  client  happy   is  one  of   the  most   important  things  in  business.  Furthermore,  it  wasn’t  in  the  budget  and  they  loved  what  we  had  so  far.    

Hortensio:  

  "As   a   designer   working   on   this   project;   I   learned   that   clear  communication   between   your   team   and   client   is   of   extreme  importance.    On  projects  there  are  usually  so  many  people  involved  and  lines   of   communication   can   become   stagnant   and   inaccurate.     It's  important  to  be  a  liaison  between  the  client  and  production  team."