into Global OpportunitiesTranslating Marketing CommunicationsUKAS

QUALITYMANAGEMENT

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into Global OpportunitiesTranslating Marketing Communications

Overview

Business Strategies are becoming increasingly culture specific. To avoid losses and

maximize returns from transnational opportunities, it is imperative to communicate

through the local sensibilities of the target audience.

Crystal Hues Limited (CHL), a global consortium, makes it possible for you to do that.

CHL is the premier provider for marketing communication and localization services,

specializing in multilingual and multicultural projects, pioneering the localization

activities in India since 1989. It was registered as a public limited company in 1995,

the only one in India to have achieved this distinction in the localization industry.

Globalization has placed newer demands before the marketing gurus.

Those who have ridden the crest of globalization with all-conquering

zeal will now have to drive harder to maintain their equity. There are

no short cuts. You cannot afford to keep clinging to the strategies of

the bygone era. Staring the global consumer from neon-lit billboards

will just not do. The new mantra is to enter consumers' home, their

heart and their soul. And to do that, you have to meet consumers on

their home ground. You will have to speak the language that they

understand and use the medium that they chose. Your brand is not

going to 'transform their life'. Their lifestyle will transform your

brand positioning.

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Integrated Platform for Global CommunicationInternational Testimonials

Integrated Platform for Global Communication

Crystal Hues Limited

International Testimonials

Integrated Platform for Global Communication

Crystal Hues Limited

using state-of-the-art technology, creativity, knowledge base both cultural and

linguistic. CHL makes the communication emanating from your company a PR and

marketing tool by directly impacting the target audience in their own language and

through their familiar cultural symbols.

CHL creates documents and messages in any language of the globe. With integrated

infrastructure and working methodology, CHL produces world-class messages for its

clients.

CHL's services transcend the barriers of communication that exist between you and

the local markets around the world. CHL transforms your message into the

consumer's own language to ensure that it is better understood and achieves the

desired impact. So also a website or an average multimedia presentation. The

possibilities offered by CHL are endless.

International Testimonials

CHL's functions and processes are based on the knowledge and expertises gained

over the years and are ISO 9001:2000 certified by worlds leading quality auditors

DNV, UKAS. Adherence to streamlined operations ensures delivery of high quality

services at competitive costs. The Company enjoys a well-established international

client base and membership to major trade and industry organizations. CHL is

acknowledged as the official localizer for Indian languages by most of the leading

international localization companies based in the UK, the USA, Germany, Singapore

and Japan, which underscore the company's credentials, capacities, infrastructure

and professionalism.

CHL has been associated with leading international events, prestigious global

conferences and conventions. CHL's expertise in marketing communications and

localization services is used by over 500 national and international organizations

from diverse industry segments, government establishments, multinational

companies, as well as advertising and PR agencies.

CHL's achievements have won accolades and unsolicited appreciations from clients

as well as associates from all over the world. The company has also been covered in

the news media for its achievements and has been a source of reference for issues

related to localization services in the media.

(CHL) offers cutting edge marketing communication services

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ATL (Above-the-line) ServicesBTL (Below-the-line) Services

Marketing CommunicationsM

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CommunicationsCommunications

The CHL spectrum of services spans almost any international market

and includes delivery in any international language in any medium

of communication, viz. publications, internet, multimedia and

software.

Marketing Communications

Conceptualization

Design, Development

Marketing Communications

It is imperative that marketing communication strategy is tailor-made to address the

specific sensitivities, interests and conditions of the diverse groups of audience. To

accomplish this task, CHL has highly specialized expert marketing communication

strategists ready to work with you for developing the right communications for specific

customer group of any given region.

Conceptualization

Conceptualization is the formative process of marketing communication strategy.

Our proficiency in giving the perfect presentation to this idea is guaranteed by our

multidimensional creative professionals, who understand, conceive, measure and

deliver the idea as per the clients' expectations and then moves from conceptualizing

to animating the whole output.

Design, Development

The design and development part of marketing communication manages and

presents the message and content of the idea. Our designers are, undoubtedly, the

most experienced communication engineers, giving the best shape, hue and size to

your thoughts to help your business grow.

ATL (Above-the-line) ServicesPress AdvertisementsElectronic MediaOutdoor Publicity

Marketing C

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ATL (Above-the-line) Services:

Press Advertisements:

Electronic Media:

Outdoor Publicity:

ATL (Above-the-line) Services:

CHL is unique and innovative in creating electrifying experiences

for the masses on a 360-degree level. We have a complete

range of expertise in generating press, television and radio

advertisements, including outdoor publicity, with the message

that reinforces the brand and creates a stronger and lasting

impact. Our efforts are geared at imprinting lasting impressions

upon customers about your product and services and not just

creating expensive splashes of advertising.

Press Advertisements: CHL can make your press

advertisements, a finer and closer experience for your

customers, helping them encircle their interest around your

product.

Electronic Media: Though a form of ATL , we

believe, electronic media has a different borderline from

press advertisement and outdoor publicity. The

precise reason why CHL has experts with the right and

relevant experience to address these intricacies of

communication.

Outdoor Publicity: Visually comforting, appealing and

necessity-driven – these are some of the underlying canons

of publicity that we follow while creating outdoor publicity for

your products.

BTL (Below-the-line) Services Marketing Collaterals

Digital PresentationsOnline Presence

Event ManagementPR, Media Exposure

BTL (Below-the-line) Services:

Marketing Collaterals:

Digital Presentations:

Online Presence (Website):

Hosting:

BTL (Below-the-line) Services:

Marketing Collaterals:

publishing experts in CHL ensure seamless integration of the message with the

presentation be it brochures, multilingual catalogues or manuals, packaging

designs, business documents and correspondence. We have a talented team of

visualizers, concept developers, copywriters and designers well equipped to

handle all creative demands and meet the expectations of our clients.

Our printing presses are well maintained by a strong team of printing

professionals with a long experience behind them. The team offers solutions for

all your printing needs and supervises and monitors at every stage, the entire

process to ensure a faultless delivery.

Digital Presentations: Electronic presentations are fast gaining popularity

because of adaptability to amendments, revisions, updates, and most

importantly, it eliminates the use of paper. Our multimedia engineers and graphic

designers create e-brochures, e-catalogues, etc, that combine the convenience

of traditional media with the ease of using digital technologies.

Online Presence (Website): Amidst the growing cutthroat competition, it is

necessary to maintain a long-term presence, especially over the Internet, where

customers usually reach the product in multiple ways. CHL has extensive know-

how in website development, search engine optimization, keyword generation,

website publicity and impacting online presence. Our committed team of creative

web designers, SEO specialists and programmers work on the latest software

applications to achieve the marketing needs of your website.

Hosting: CHL is one of the most competitive web service providers

today, offering host of services for building your web presence. These

services are flexible and can be customized to meet the current and

future needs of your business. Customized hosting plans are available

on both LINUX and Windows servers resident on Internet backbone

with multiple high-speed links, delivering high performance business

websites. Our network operations team ensures uninterrupted service

and our engineers help you overcome nagging website issues.

Highly skilled and creative designers along with

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BTL (Below-the-line) ServicesMarketing CollateralsDigital PresentationsOnline PresenceEvent ManagementPR, Media Exposure

Domain Name Registration:

E-commerce Solutions:

Website Promotion:

Media Management:

Industry Feedback:

Event Management:

PR, Media Exposure:

Domain Name Registration:

Level Domains and other domain extensions ensuring unparalleled

domain accessibility and security.

E-commerce Solutions: CHL engineers bring together customers,

vendors and suppliers in ways never before possible. Our

websites enable your core business processes to improve customer

service, reduce cycle time, get more results from limited

resources and actually sell things. CHL uses technologies that are

designed to replace traditional paper-based workflow with faster,

more efficient, reliable and safe communications with your customers.

Website Promotion: CHL clients get a wider and focused exposure

through its own experience and well-defined on-line promotional

plans. Using ethical promotion techniques, our search-engine-

promotion engineers deliver exposure and highly favorable positions

on most search engines.

Event Management: CHL expertise in organizing and managing corporate

events is delivered through its multitasking personnel who ensure that the visitors,

delegates and participants enjoy the experience while meeting the objectives

stipulated by the client.

PR, Media Exposure: Media exposure service includes educating clients on

media perception, arranging successful press conferences, publishing news and

coverage that retain the essence of the matter the client wants to give, creating

photo opportunities for personal image building and branding.

Media Management: This service helps our clients to monitor reports

appearing in the media, in any language, related to specific subjects

or interest and includes short term monitoring to cover visits, launches,

incidents or events.

Industry Feedback: Industry feedback services include collection of

clippings from any newspaper or periodical published in any

language, in any country, on client's and competitors' exposure in the

media along with updates on the related industry.

Registration of domain names for Top

Marketing C

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Localization ServicesPublishing localization

Website LocalizationMultimedia Localization

Software Localization

Localization Services

Publishing Localization:

Website Localization:

Multimedia Localization:

Software Localization:

Localization Services

Our localization and internationalization services include customization (adaptation

and translation) of documents, marketing collaterals like brochures, website and CD

presentations for any country, especially those countries which have language,

cultural and other trade barriers.

Localization services are indispensable to any market expansion endeavor, especially

if the culture and language is different. Through localization, both your company and

its products are presented to the target audience to ensure smooth and hindrance-

free acceptance while, at the same time, projecting an international image of the

company. Localization eliminates the language barriers and any culturally

inappropriate hues, graphics, symbols, geopolitical issues, etc.

CHL's in-house localization and domain experts with their in-depth knowledge of

culture and language of the target audience, deliver localization services in the

following areas:

Publishing Localization:

Localization of brochures, product manuals, advertisements and any other marketing

collateral, which needs to be printed. The domain expertise also includes pre and post

press handling capabilities.

Website Localization:

Localization of websites and web-based applications. The domain expertise includes

server, application and user interface reengineering.

Multimedia Localization:

Localization of multimedia presentations and movies. This includes animation,

graphics re-engineering, editing and subtitling.

Software Localization:

Localization of software applications. The domain expertise includes programming in

multiple languages, user interface designing, context mapping and help file

generation capabilities.

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Quality Assurance - CHL Global Working SystemsFaultless startHandpicked specialists for every jobEfficient Execution100% Error Free Reporting, Correction

Quality Assurance - CHL Global Working Systems

Faultless start:

Handpicked specialists for every job:

Efficient Execution:

100% Error Free Reporting, Correction:

Quality Assurance - CHL Global Working Systems

The emphasis on cultural acceptance by the target audience is delivered by CHL's

services to the satisfaction of its perfectionist clients. The native in-country domain

specialists employed by CHL ensure this.

Faultless start:

In CHL, every project is first scrutinized and analyzed for its purpose along with related

technical information. The facilities are geared to receive projects in any form be it

electronic, digital, Internet (direct transfer to our internet server) or just plain hard copy

of documents.

The project is then assigned to a domain specialist who may split the project among

other international or in-country team members, based on different tasks to be

accomplished, to facilitate project handling and convenience. After completion, the

various tasks are integrated back to ensure project comprehensiveness and

consistency. This procedure has built-in redundancies to prevent any non-

conformance of the project requirements.

Handpicked specialists for every job:

CHL's super specialist (selected from a minimum of 5 specialists) supervises each task

being handled by the pool of domain specialists. The procedures laid down conform

to the best of international quality standards and compliance is ensured through

automated custom-developed project management system.

Efficient Execution:

The emphasis is on continuous improvement in quality and consistency. This is

achieved through a mandatory process of evaluation of individual projects, constant

improvisation and a client specific quality control system in place at CHL.

The obligatory use of latest tools by the team ensures efficient, accurate and

consistent results.

100% Error Free Reporting, Correction:

All projects follow a “100% error free reporting and correction” Process Flow. This is

mandatory for all the projects executed by CHL.

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CHL has a capable and absolutely professional team that ensures well-integrated

service delivery. Our team of experts have impeccable credentials with each member

having an experience of at least 10 years in the related industry. The total strength of

the CHL team is over 70, with domain expertise in Marketing Communications, Project

Management, Linguistics, Graphic engineering, Publishing, Multimedia, Websites

and Software. We also have professionals in diverse industries like FMCG, Hospitality,

Heavy engineering, Automotive and Pharmaceutical.

CHL's combined strength of 300-strong associates spread across 34 cities around the

world, covering specialists in all languages along with a host of in-house domain

specialists, ensure a flawless back office support in providing value based solutions to

all technical challenges of market expansion.

These offices and the dedicated workforce reinforce the inherent capability of offering

marketing communication and localization services to the clients not only locally but

also meeting their international marketing communication and localization needs

efficiently and cost effectively.

Through a world-class working system and constant technology upgrading, CHL

integrates marketing communication and localization services to offer comprehensive

solutions. The marketing communications and localization services are geared to

support a host of presentation modes, from electronic media to publishing to

multimedia to web, thanks to CHL's highly system-based operations, which are

focused on ensuring efficient and accurate execution of each project as per schedule.

Thus translating opportunities into tangible assets through integrated solutions to all

communication needs.

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CHL's clients - Partial list of CHL's growing client-base

ABN Amro Bank • • ACME Telepower • Adidas • Agreeya Solutions •

Air France • Amway • Aviva • Ayurvet • Bata • BBC • Bharti Telecom • Bikanerwala

• Birla Yamaha • BPL • BSI Management System • C Dot • Cadilla • Candico •

Canon • Clinton Foundation • Colgate • Confederation of Indian Industry (CII)

• Control & Switchgear • Dabur India • Delphi • Delvac • Eli Lilly • Ernst & Young •

Everest Industry • FCS Software Solutions • Federation of Indian Chambers of

Commerce and Industry (FICCI) • Flextronic Software System • G E • Gas Authority

of India (GAIL) • Gillette • Glaxo • Grail Research • Havell's • Hindustan Lever (HLL)

• Honda • Hughes • ICI Paints • ICICI Bank • Indian Oil Corporation (IOC) •

Infosys • ITDC • Jindals • Jubilant Organosys • KPMG • KSA • Larsen & Toubro •

LG • Maruti Udyog • Max New York Life • McCann Erickson • Ministry of External

Affairs, Government of India • Mobil Delvac • Modicare • Moser Baer • National

Book Trust • National Geographic Channel • NDTV • Nestle • NIIT • Nokia

• ONGC • Oxfam • Panasonic • Pepsi • Piaggio • Price Waterhouse Coopers •

Ranbaxy • Sage Herbals • Samsung • Schneider Electric • Shell • Siemens • Star TV

• Su-Kam Power • Text 100 • Thomas Cook • Thomson Digital • UNDP •

United Petroleum • Virgin Atlantic • VLCC • W H O • Whirlpool • Wipro • World

Bank • World Food Programme • Xerox • Zee TV

Accenture

NEW DELHI

1001A, Devika Tower,

6, Nehru Place,

New Delhi – 110019 (INDIA)

Tel: +91-11-30881595-98, 41377561-62

Fax: +91-1130881599

E-mail : info@crystalhues.com

BANGALORE

#002, Palace View Apartment,

14, Jayamahal Main Road,

Bangalore - 560 046 (INDIA)

Tel : +91-80-23544132-33

Fax : +91-80-23544134

E-mail : bangalore@crystalhues.com

CHENNAI

#Megabyte Business Center,

3D Ali Towers 55, Greams Road,

Chennai - 600006 (INDIA)

Tel: +91-44-42142780

Fax: +91-44-42142781

Email: chennai@crystalhues.com

CRYSTAL HUES LIMITED

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into Global OpportunitiesTranslating Marketing Communications