cs presents... the future

#CSpresents

CS Presents… The Future

Tuesday 6th October 2015

SCIENCE FICTION TREND SPOTTING Simon Goodall, Chief Strategy Officer, Lowe Open

“EVERYTHING IS BECOMING SCIENCE FICTION” J. G. BALLARD

LOWE OPEN IS A BEHAVIOUR-DRIVEN ACTIVATION

500 YEARS FROM NOW <10% OF PEOPLE WILL BE DOING PAID WORK STEVE JURVETSON

NOMOPHOBIA THE FEAR OF BEING OUT OF MOBILE PHONE CONTACT.

4 CONNECTED DEVICES FOR EVERY PERSON BY 2020

"One of the greatest philosophical aspects about cyber-‐consciousness is it creates the greatest mirror humanity will have ever developed to understand ourselves."

Martinne Rothblatt

<50% OF 18-‐24 YEAR OLDS IDENTIFY THEMSELVES AS EXCLUSIVLY HETEROSEXUAL YOU GOV 2015

THE END OF WORK AUTOMONOUS CARS

NOMOPHOBIA MACHINE LEARNING

SEXUAL FLUIDITY

sdfsdf

Matt Follows,Sustainable High Performance Coach

Copyright 2015 Matt Follows. All Rights Reserved.

EMOTIONaLLY DEMANDING

MEnTaLLY AND

STRESS

ANXIETY

ANGER

FRUSTRATION

INSECURITY 60

81

64

72

83

Daily Emotional States

Readers of Campaignlive, Campaign Brief, Scamp


18%

55%

27%

NOT YET BURNT OUT NO


THReat Response


The

stress

This is your brain

on

Low morale

Generalized anxiety

Battered Self Confidence

Distrust & Backstabbing

Preoccupation with minor issues and familiar tasks

Out of ‘Big Ideas’

FEAR BASED PERFORMANCEREACTIVE not PROACTIVE

Castrated creativity and innovation

Depleted Energy Levels

Paranoia

Inability to focus


Low morale

Generalized anxiety

Battered Self Confidence

Distrust & Backstabbing

Preoccupation with minor issues and familiar tasks

Out of ‘Big Ideas’

REACTIVE not PROACTIVE

Castrated creativity and innovation

Drains Energy

Paranoia

FEAR BASED PERFORMANCE Inability to focus

UNSUSTAINABLY SOURCED

HIGH PERFORMANCECopyright 2015 Matt Follows. All Rights Reserved.

“There is a major disconnectbetween what science knows

and what business does.”

Daniel Pink


Reverse Threat Response: stress, anxiety, overwhelm and procrastination

Strengthen Immune System : - 23% in cortisol and +100% increase DHEA

Silence self-defeating head chatter

Recharge your bodies energy system

Train your attention so you can focus better under pressure

Dramatically Reduce anger, hostility, burnout, fatigue, mood swings

Develop greater resilience, gratitude, vitality and positive outlook

(Ultradian Rhythms)

Stop Fighting Your Biology

60 SECONDS Step 1: Heart Focus Focus your attention on your heart. Step 2: Heart Breathing Imagine breathing in and out of your heart to synchronize your respiration and heart rhythm. Focus and breath evenly – in and out for 5Step 3: Heart Feeling Recall and re-experience a time when you felt a regenerative feeling of love, appreciation or compassion for someone or something.

TO HEARTCOHERENCE


[email protected]#SustainableHighPerformance

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

INNOVATION BEYOND THE WORK

Lawrence Weber Managing Partner Innovation

Karmarama @lawrenceweber

I

CREATIVITY

I

INNOVATION

I

AGENCIES


WHAT’S THE FUCKING PROBLEM?


RIDLEY SCOTT .COMs DESKTOP CREATIVE AGENCY BRAND BUILDERS

PEWDIEPIE TUMBLRs

MOBILE MEDIA AGENCY

GROWTH HACKERS

VS


CREATIVE INNOVATION IS THE

ANSWER?


IN THE LONG TERM MAKING (BEAUTIFUL

INNOVATIVE) EXPERIENCES ISN’T ENOUGH

1. MUST HAVE BIG BRAND THINKING & CREATIVITY

2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY

HUMAN INSIGHT+ CREATIVITY

=OUR SECRET WEAPON


2 WAYS

WE COULD USE IT



1.CREATE

PARTNERSHIPS NOTCOLLABORATIONS

PLATFORMS MEDIA PARTNERS

PRODUCTION COMMUNTIY TECH AND START-UP COMMUNITY

“THE OPEN API AGENCY”


+ OTHER BRANDS

+ OTHER AGENCIES?


2.

CREATE THE BRANDS WE WANT



WHAT IF WE:

USE INSIGHT NOT SERENDIPITY TO CREATE PRODUCTS AND SERVICES?

BEFORE WE MAKE ADS TO TURN THEM INTO BRANDS?

NEW TYPES OF WORK

BROADER, DEEPER PARTNERSHIPS

GROW AND ROLL OUR OWN


THANK YOU

Nadya Powell MD

Sunshine @nadsbads

A PRESENTATION TO THE CREATIVE SOCIAL MASSIVE

NADYA POWELL, MD, SUNSHINE

@NadsBads

THE GREAT BRITISH DIVERSITY EXPERIMENT @TheGBDE

The Generation Game

The binge drinking generation

The ADD generation

The sel f ie generation

LET’S PLAY THE GENERATION GAME

Generation Z 1999 -‐ today

Generation Y 1980 -‐ 1999

Generation X 1960 -‐ 1980

Baby Boomers 1945 -‐ 1960

Si lent Gen 1920 -‐ 1940

GENERATION Z ARE THE NEW SILENT GENERATION

“CHAOS, UNCERTAINTY, VOLATILITY AND COMPLEXITY”

TECHNOLOGY IS A TOOL

SIX THINGS ABOUT GEN Z

1. I’M A CREATIVE

“I RUN A BLOG AND THREE SOCIAL CHANNELS – IT’S HOW I SHARE WHAT I AM UP TO AND THINGS I AM MAKING. I CREATE A DOCUMENT, EDIT IT, POST A PHOTO ON INSTAGRAM, CREATE A QUICK VINE, POP INTO PHOTOSHOP AND EDIT SOME IMAGES FROM A SHOOT AND THEN I LIVE STREAM TO SHOW MY FOLLOWERS HOW TO DO IT FOR THEMSELVES.”

2. I’M AN ENTREPENEUR

“AT 13 I WORKED ON A MAGAZINE. AT 15 I SET-‐UP MY FIRST BUSINESS AND MADE £15000 IN YEAR ONE.

I THEN FRANCHISED IT. AT 16 I WAS SELLING ADVERTISING SPACE. AT 19 I SET-‐UP MY SECOND BUSINESS AND CREATED THE FIRST EVERY YOUTH ONLY BUSINESS EVENT. AT 20 I HAVE AN OFFICE IN VICTORIA, AN APARTMENT IN VAUXHALL AND I’M

TAKING MY BRAND GLOBAL.”

71% OF SCHOOL STUDENTS, 62% OF HIGH SCHOOL STUDENTS WHAT TO BE AN ENTREPRENEUR, AS OPPOSED TO 43% OF COLLEGE STUDENTS.

THEIR SUPPOSED ENTREPRENEURIALISM IS ACTUALLY MORE OF A SURVIVAL

MECHANISM THAN AN IDEALIST REACH FOR STATUS OR RICHES.

3. I’M AMBIGUOUS

“MY MUM IS WHITE AND MY DAD IS AFRO-‐CARIBBEAN. I LIKE GIRLS AND I LIKE BOYS. I LIKE HOODIES AND FLOOR LENGTH BLACK DRESSES. I MODEL AND ACT AND SING. AND DRIVE FAST CARS AND DRINK WHISKEY. NOT SURE WHAT I’LL DO

NEXT. I’M NOT ANY ONE BECAUSE I THINK I CAN BE ANY THING.”

1.2 MILLION PEOPLE DESCRIBE THEMSELVES AS “MIXED”, MAKING IT RACE THE 3RD LARGEST AND FASTEST-‐GROWING ETHNIC MINORITY GROUP

4. I CARE ABOUT MY ROLE IN THE WORLD

“MUM, DAD, GRANNY AND GRANDDAD FUCKED UP THE WORLD AND WE PROBABLY CAN’T REPAIR IT.

BUT I CAN ENSURE I DON’T DAMAGE IT ANY FURTHER. I’M GOING TO GET INVOLVED AND DO MY BIT AND AFTER ALL THIS WILL ALSO HELP MY CV.”

76% CARE ABOUT THEIR IMPACT 60% WANT TO HAVE POSITIVE IMPACT

26% CURRENTLY VOLUNTEER

5. I’M STAYING IN

“THE ONLY WAY I’M GOING TO MAKE MONEY IS IF I WORK HARD – NO-‐ONE ELSE IS GOING TO MAKE IT FOR ME. SURE I GO OUT – BUT IF I GET WASTED I WON’T BE UP TO WRITING FOR MY BLOG THE NEXT DAY. AND JESUS CHRIST NO BABIES PLEASE – THAT

WOULD SCREW UP THE BUSINESS PLAN.”

41% SPEND OVER 3 HRS PW ON COMPUTERS FOR NON SCHOOL WORK ACTIVITIES (22% 10YRS AGO) MANY HAVE FRIENDS MADE OVER SOCIAL MEDIA

AND THEY’RE ALL OVER THE WORLD.

11% DECREASE IN BINGEING ONCE A WEEK 27% TEETOTALERS IN THE AGE GROUP

TWO-‐THIRDS FALL IN 'FREQUENT' DRINKING

BETWEEN 2003 AND 2013, REGULAR SMOKING FELL FROM 9% TO 3% OF 11-‐ TO 15-‐YEAR-‐OLDS.

ILLEGAL DRUG TAKING HAS FALLEN FROM 30% IN 1996 TO 18% IN 2015

CANNABIS USEAGE HAS FALLEN FROM 25% TO 15%

A FORTUNE SPENT ON VODKA, BEER AND CLUB ENTRY DOES NOT SIT WELL, FOR EXAMPLE, WITH £9,000 IN ANNUAL

TUITION FEES.

6. I’M KEEPING QUIET

“I SAW WHAT HAPPENED TO MY MOM. SHE POSTED ON FACEBOOK HOW SHE DIDN’T LIKE ONE OF THE TEACHERS IN MY SCHOOL AND MAN SHE GOT INTO TROUBLE. AND MY BIG SISTER…WELL LETS JUST SAY SHE GOT REALLY DRUNK AT A PARTY AND NOW SHE IS CHANGING HER MIND ABOUT WHETHER SHE CAN

TRAIN AS A LAWYER OR NOT.”

82% THINK CAREFULLY ABOUT WHAT THEY PUT ON SOCIAL MEDIA.

PUBLIC PRIVATE

25% OF TEENS HAVE MULTIPLE FACEBOOK AND INSTAGRAM ACCOUNTS

BY LIVING A DOUBLE LIFE ON THE INTERNET, THEY ARE ABLE TO KEEP THEIR HIGHLY

CONTROLLED AND CURATED IMAGES, WHILE RETAINING THE ABILITY TO EXPRESS

DIFFERENT IDEAS ELSEWHERE.

IN CONCLUSION

THE FUTURE CONSUMER IS NOT A CONSUMER AT ALL

THEY ARE PARTNERS FOCUSSED ON MAKING BUSINESS AND SOCIETY BETTER

TALK TO THEM LIKE THAT AND YOU’LL GET SOMEWHERE

SILENT GENERATION WERE THE RICHEST GENERATION OF ALL

@NadsBads

HTTP://WWW.SLIDESHARE.NET/SPARKSANDHONEY/GENERATION-‐Z-‐FINAL-‐JUNE-‐17 HTTP://WWW.FASTCOEXIST.COM/3045317/WHAT-‐IS-‐GENERATION-‐Z-‐AND-‐WHAT-‐

DOES-‐IT-‐WANT HTTP://WWW.HUFFINGTONPOST.CO.UK/2015/02/20/YOUNG-‐PEOPLE-‐ARE-‐

DRINKING_N_6720290.HTML HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-‐28461530

HTTP://WWW.TDPF.ORG.UK/BLOG/ITS-‐TRUE-‐DRUG-‐USE-‐DECLINING-‐UK-‐%E2%80%93-‐ISN%E2%80%99T-‐ARGUMENT-‐AGAINST-‐DECRIMINALISATION

HTTP://STUDY.COM/ACADEMY/LESSON/THE-‐SILENT-‐GENERATION-‐DEFINITION-‐CHARACTERISTICS-‐FACTS.HTML

HTTP://WWW.YOUTHNET.ORG/RESEARCH/YOUTHLAB/ HTTP://WWW.SLIDESHARE.NET/JWTINTELLIGENCE/JWT-‐GENERATION-‐Z-‐48070734

http://www.slideshare.net/sparksandhoney/generation-z-final-june-17

http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want

http://www.huffingtonpost.co.uk/2015/02/20/young-people-are-drinking_n_6720290.html

http://www.bbc.co.uk/news/health-28461530

http://www.tdpf.org.uk/blog/its-true-drug-use-declining-uk-%E2%80%93-isn%E2%80%99t-argument-against-decriminalisation

http://study.com/academy/lesson/the-silent-generation-definition-characteristics-facts.html

http://www.youthnet.org/research/youthlab/

http://www.slideshare.net/jwtintelligence/jwt-generation-z-48070734

THANK YOU FOR YOUR TIME

Thanks!@creativesocial

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