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© 2011 CSG Systems International, Inc. Confidential and Proprietary1
Effectively Monetizing VideoContent Over the Internet inNorth America
5 March 2012
© 2011 CSG Systems International, Inc. Confidential and Proprietary2
Introduction
Jim Benz, Vice President Business Development
20+ Years Cable Experience
6+ Years in Digital Content
© 2011 CSG Systems International, Inc. Confidential and Proprietary3
Content Direct
Introductions – CSG International
CSG’s Cable Experience and Pay TV Market Trends
CSG’s Online/Digital Media Division
Latest technologies to monetize video content over Internet.
Case Studies:• Monetizing Video Content Over the Internet in North America
CSG in Russia/CIS
Today’s Topics
© 2011 CSG Systems International, Inc. Confidential and Proprietary4
Content Direct
– Publicly traded (CSGS)
– 2nd largest BSS provider worldwide with 500+ clients
– Interact with 45M consumers every day
– Process $4B+ monthly financial transactions
– 36 offices in 24 countries around the globe
– Serving tier 1 brands across the globe
EMEA APAC AMERICAS
CSG International
© 2011 CSG Systems International, Inc. Confidential and Proprietary5
Cable/Satellite/Broadband Experience
Ranked no. 1 in North American cable billing market
Clients include top NA Cable and Satellite companies including Comcast, TW Cable, Dish & Charter
Strong client focus, R & D investment
Long term customers
© 2011 CSG Systems International, Inc. Confidential and Proprietary6
Example of supported Cable/Satellite/Broadband Service Providers
CSG Customers
Support customers at all levels (Tier 1, 2 and 3)
30 Cable/Satellite/Broadband customers
Largest provider serving ~16 million subscribers
Smallest provider serving ~10,000 subscribers
© 2011 CSG Systems International, Inc. Confidential and Proprietary7
Pay TV Market Trends
Economic Slowdown Impact• Delay of countries moving to digital
• Increasing opportunity for Pay-TV operators
New Competition• Telcos, OTT providers, Content Aggregators, Content Creators
Rapidly Changing Customer Expectations • Customer centric, devices, “a la carte” programming
• Audience demographics = younger audiences
© 2011 CSG Systems International, Inc. Confidential and Proprietary8
Pay TV Market Trends (continued)
Video Content Convergence• Merging content from shows and internet industry
• Online video, Mobile video, TV Everywhere
• Advance Advertising: Digital, Targeted, Product Placement, Brand-funded programming
Devices are an extension of the user experience• Devices enable customers to watch quality video anytime/anywhere
© 2011 CSG Systems International, Inc. Confidential and Proprietary9
Global Video Market Trends
1. Video Competition is rising
2. Tablets and mobile devices are changing the way customer consume video
3. Technology has made online video viable
© 2011 CSG Systems International, Inc. Confidential and Proprietary10
Over the Top Today
Delivers Over the Top… Content from the Cloud
© 2011 CSG Systems International, Inc. Confidential and Proprietary11
Content Direct
Digital Content Monetization • Broadband &Mobile Content Monetization Platform
• Subscriber, Content & Commerce Management
• PCI, SSAE16, Safe Harbor certified
• Delivered as SaaS or Dedicated Enterprise Models
Copyright 2011 Proprietary & Confidential to CSG International
Content Direct
© 2011 CSG Systems International, Inc. Confidential and Proprietary12
Technology needed:
Effectively monetize video content over the Internet
© 2011 CSG Systems International, Inc. Confidential and Proprietary13
Premium Digital Content Management & Monetisation
Digital Content SupportedVideo (VOD & Live), Games, Digital Books, Music, etc.
Models SupportedCommerce – Advertising – Merchandising
Devices SupportedTablets – Mobile – Connected STB and TVs – PC/Mac
Global SupportMulti-Language – Multi-Currency – Global Taxing
Content Direct
© 2011 CSG Systems International, Inc. Confidential and Proprietary14
How Content Direct can help
© 2011 CSG Systems International, Inc. Confidential and Proprietary15
Content Direct
Content Direct “Smart” Locker
Content Direct “Smart” Locker
Silverlight
iPad
Content Direct Subscriber Management
Subscriber
Credentials & Security
Profile
Registered Devices
Locker Entitlements
Subscriptions
Device Authentication
Content Direct Content Management
AppleVideo
Format
AdobeVideo
Format
Microsoft Video
Format
AESDRM
RTMP/EAccess 2
DRM
PlayReadyDRM
Content Direct Access Policies
DRM Keys
DeviceProfile
Copyright 2011 Proprietary & Confidential to CSG International
© 2011 CSG Systems International, Inc. Confidential and Proprietary17
Content Direct
Moved traditional broadcast video to create new online revenue streams
Created new customer opportunities by syndicating content to partner sites and social media (Facebook)
Video content available across iPhones, iPads, android devices, tablets and internet connected TVs
Content is protected via DRM policies
Video experience is HD quality
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Content Marketplace Results
© 2011 CSG Systems International, Inc. Confidential and Proprietary18
Case Studies:Effectively Monetizing Video Content in North America
© 2011 CSG Systems International, Inc. Confidential and Proprietary19
Why US Companies Choose Content Direct?
1. Experience and High Functionality
2. Time to Market
3. Robust Full Suite solution or Components
4. Low CapEx
© 2011 CSG Systems International, Inc. Confidential and Proprietary20
Content Direct
Paramount UV Video Store
Copyright 2011 Proprietary & Confidential to CSG Systems
© 2011 CSG Systems International, Inc. Confidential and Proprietary21
Sony Pictures
21 Copyright 2012 Proprietary & Confidential to CSG International
© 2011 CSG Systems International, Inc. Confidential and Proprietary22
Content Direct
NBC Universal Sports – Live Sports Storefront
Copyright 2011 Proprietary & Confidential to CSG International
Model• Live and On Demand Sports• Single Subscription Tier did not work• Micro Subscription around affinity• Pay Per Event saw dramatic uptick• Promo to Subscription Migration• Package/ Bundle Upsell
Content Direct Components• Subscriber Management• Content Management• Commerce Management• Ad Management• Web Service Integration• Content Metadata Ingest
© 2011 CSG Systems International, Inc. Confidential and Proprietary23
Content Direct
Social Network Storefront
Model• Event-based transactions• Leverage Facebook Identity, Social
Graph, Likes, Share & Facebook Credits
• Rental / Purchase Models• Streaming Content
Content Direct Components• Subscriber Management• Content Management• Commerce Management• Linked Identity / SSO (Facebook)• Coupons, Promotions• Video Player / DRM
Copyright 2011 Proprietary & Confidential to CSG International
© 2011 CSG Systems International, Inc. Confidential and Proprietary24
Content Direct
OnLive - Gaming Storefront via Web Services
Model• Subscription Gaming Model• Passes, Promos, Trials, Coupons• Physical & Virtual Goods• In Game Purchase
Content Direct Components• Subscriber Management• Content Management• Commerce Management• Web Service Integration• Physical Goods• International Footprint
Copyright 2011 Proprietary & Confidential to CSG International
© 2011 CSG Systems International, Inc. Confidential and Proprietary25
Russia & CIS
© 2011 CSG Systems International, Inc. Confidential and Proprietary26
Content Direct
CSG Office and staff in Russia/CIS
Successful implementations in Russia/CIS countries since 2003
Expanding CSG Partner teams in the region
Content Direct Product localized for Russia
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
CSG Investment in Russia/CIS
© 2011 CSG Systems International, Inc. Confidential and Proprietary27
Content Direct
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Russia/CIS Localized Product Example
© 2011 CSG Systems International, Inc. Confidential and Proprietary28
Content Direct
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Russia/CIS Localized Product Example
© 2011 CSG Systems International, Inc. Confidential and Proprietary29
Content Direct
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Russia/CIS Localized Product Example
© 2011 CSG Systems International, Inc. Confidential and Proprietary30
Content Direct
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Russia/CIS Localized Product Example
© 2011 CSG Systems International, Inc. Confidential and Proprietary31
The Russian Market Opportunity
© 2011 CSG Systems International, Inc. Confidential and Proprietary32
Content Direct
Small video on demand (VOD) usage/revenue for cable/IPTV operators ( < 5%)
Very limited multi-device support (Video content available across iPhones, iPads, android devices, tablets and internet connected TVs)
Operators are building a new generation of Content Distribution platforms
High Speed internet becomes more and more available in large cities across Russia ( ADSL, Wimax,3G). LTE will be rolled over starting from 2012.
Accelerated adoption of smartphones , tablets and mobile laptops creates a big audience for Video Content over Web
FOR INTERNAL USE ONLYCopyright 2011 Proprietary & Confidential to CSG Systems
Russian Market Trends
© 2011 CSG Systems International, Inc. Confidential and Proprietary33
Perfect Opportunity for Digital Content
The Market is in complete disruption as over the Top Services are entering the marketplace.
Technology can now support quality digital experiences• Over-the-top models have aggressively moved into the
marketplace.
Market for premium digital content is increasing globally
- Driven by consumer expectations tablets, video, 3G
Customers want content everywhere, all of the time…and will pay for quality content, unique content and experiences
© 2011 CSG Systems International, Inc. Confidential and Proprietary34
Your Opportunity for Digital Content
Improves “Stickiness” with your client base• Unique experiences, Bundling of services
Strengthens your long-term position with customers fights “dumb-pipe” syndrome
Additional Revenue opportunity with current customers• And competitors customers!
The time is now!
© 2011 CSG Systems International, Inc. Confidential and Proprietary35
Thank You!
Jim Benz, Vice President Business [email protected]
Leonid Belsky, Business Development Director, Russia & [email protected]
CSG Office ( Russia/CIS)
Phone: +7 495 225 8684 I Fax: +7 495 225 8500
Building 4, 4th Lesnoy Lane, Moscow, 125047
© 2011 CSG Systems International, Inc. Confidential and Proprietary36
Thank You!
CSG Office: +7 495 225 8684 I Fax: +7 495 225 8500
Building 4, 4th Lesnoy Lane, Moscow, 125047