csr 2.0 shared value creation
TRANSCRIPT
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CSR 2.0
Shared Value Creation
3 May 2013
Usha Menon
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Situation Analysis
• How would you define Corporate Social Responsibility (CSR)?
• In you opinion, what are the features of good CSR programs?
• Given a specific example of such a CSR program?
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Sustainable Development
Corporate Philanthropy
Social Identity
Responsible Business
Right to Operate
Bridging the gap
Empowering the beneficiaries
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Definition
CSR as a complete business strategy that
aims to ensure the long-term viability of the business, by assuming an active
role in the development of the community, the economy, and the environment, through good business practices
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Nine Principles and Related Benefits of CSR
The National Voluntary Guidelines on
Socio-Economic and Environmental Responsibilities of Business
~ by the Ministry of Corporate Affair
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The CSR Journey
Compliance - Law, Principles, Conduct
Corporate Philanthropy- Wealth redistribution
Sustainability – Protect the future
Shared value creation – Collective impact
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SHARED-VALUE CREATION
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CSR 2.0 – Made in India New Companies Bill
• 2% CSR policy focuses on Companies with revenue greater than Rs.1000 Crore or profits of Rs.5 Crore
• must spend 2% of the average of the last 3 years profits, towards CSR activity
• employee welfare expenses cannot be classified as CSR spending and must focus on poverty alleviation, healthcare, education and social business ventures.
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CSR 2.0 – Made in India
This means approximately
US$5 billion worth of funds will
become annually available that could be absorbed by the nonprofit sector
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CSR 2.0 – Made in India
Example:
Nearly 79 Pharmaceutical companies have to invest anywhere
between Rs.300-325 crore in the
coming years under CSR scheme
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CSR 2.0
From Corporate Social Responsibility
to
Creating Shared Value
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15
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William Bissell
• “CSR can be your company’s most profitable division”.
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Dr. Verghese Kurien
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Source: Making Collective Impact Work - Stanford Social Innovations Review , 2012
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Shared- value creation
What are other examples of such CSR 2.0 in India?
What were the reasons
for its success?
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Shared- value creation
Are your engagements CSR 2.0?
What is working ?
What are the challenges ?
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NGOs and the Corporate sector
can co-create a future
???
???
??? ???
What are the conditions needed for this collective impact?
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Source: Making Collective Impact Work - Stanford Social Innovations Review , 2012
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Usha Menon
(+65) 9752 2774
www.ushamenonasia.com www Than
k Yo
u!
@ushamenon_asia