CSR as a Differentiator

AIESEC CSR 2009 Conference19 June, 2009

Erica PompenSenior ConsultantText 100 Hong Kong

Text 100 fast factsOur business Largest organically-grown global public relations specialist 30 offices worldwide; 18 in APAC; 500 staff In Hong Kong since 1999

Our mission To help companies who use technology to gain competitive advantage

Our people A team of eight senior consultants with local, regional and global experience

Our approach:CSR is a source of competitive advantage

The intersection

CompanyStrategy

Issue orCause

VALUE

Surplus funds

Information on CSR opportunities

People/time

Efficiency

Commitment

Speed

SMEs lack: SMEs have:

Recruit & retain high performers

Creative & strategic thinking

Long working hours

Success requires: Challenges:

Competitive labour market

Text 100’s HR Policy includesText 100’s work life balance

2 ‘Duvet Days’/ annumPart time / full time optionsGenerous annual leaveSecondmentsSabbatical leaveSummer time leaveFlexi-timeGlobal training programmeInternal awards programmeWork Life Balance Day

Text 100 ‘Duvet Days’

Every Text 100 employee is given two

‘Duvet Days’ each year to stay at home

when they are too tired to work. Trust

and understanding is required to make

it work and clear guidelines are in place.

Consultants work long hours, yet creative thinking is

key to individual and agency success

Text 100 must recruit and retain high calibre staff

THE INTERSECTION

Respected and engaged employees

Higher retention than industry average

Clear differentiation as an employer

Media coverage and industry reputation

VALUE CREATED

Twestival Hong Kong

On 12 February 2009, Hong Kong was

one of 202 cities around the world to

hold a Twestival, bringing together

the Twitter community for an evening

of fun and to raise money and

awareness for charity:water. Text 100

sponsored the event in Hong Kong.

Twitter users and bloggers attending Twestival

Our clients want to influence this group

Text 100 wants early mover advantageTHE INTERSECTION

Sponsorship allows event to proceed

Proceeds raised for charity:water

Enhanced relationships with bloggers/Twitterati

Text 100 clearly branded at event

Strong media and social media coverage

VALUE CREATED

Community BusinessCommunity Business is a non-profit

organisation based in Hong Kong,

focusing on CSR. Mission to lead,

inspire and support companies to

improve their positive impact on people

and communities. Membership consists

of leading HK corporates. Text 100 is a

member and provides pro-bono

project-based communications support.

Community business provides leadership on

employee volunteering and work-life balance

Text 100 can leverage its communications

expertise to assist Community Business

THE INTERSECTION

Cooperative action on Hong Kong social issues

Enhanced communication capability for Community

Business

Strong C-suite networking opportunity for Text 100

VALUE CREATED

Committed and engaged employees

Sustained strategic and creative capability

Improved recruitment and retention

Differentiation and reputation benefits

Stronger networking

Committed contribution to issues/causes

Thank youContact:Erica PompenSenior ConsultantText 100 Hong Kongerica.pompen@text100.com.hk+852 2821 8694Follow us on Twitter and Facebook