2016 RECAP & 2017 OBJECTIVES

CSR

REPORT2016-2017

CONTENT

Our Philosophy

CSR Pillars

2016 CSR Review

2016 Key Learnings

2017 CSR Focus

How can you help?

“ We make a LIVING

by what we get, but we

make a LIFE by WHAT

WE MAKE ” - Winston Churchill

Every human being has the right to live in dignity and

deserves access to food, water, clothing, shelter,

safety, education, employment and healthcare.

Equipped with the proper resources, underprivileged

families have the power to become self-sufficient.

Needs are increasing and funding is becoming

harder across the country.

We care about our community! Our Philosophy

We are convinced that solid and

genuine CSR is a long term

commitment and process vs.

tactical short term donations or

events that have no sustainable

impact on the community. It also

takes continuous education and

awareness. Despite limited

resources, we can do wonders if

we challenge the way we work,

prioritize, anticipate needs and

focus on what will really make a

difference. Effective time,

coaching and commitment is

another creative way to help our

community live a more decent life.

OUR CSR PILLARSEveryone at HOLDAL is committed to perpetrating family values

and heritage, dedicating time and resources

to the 3 pillars which have become an integral part of

our company’s strategy:

To many, basic needs such as Food, Water, Shelter, Security and Health

have become a luxury. HOLDAL is devoted to combat this paradox by

partnering with various associations and NGOs that are active in the

aforementioned fields.

Saving Lives

This pillar is as diverse as the communities around us and includes

initiatives that aim to improve social care and wellbeing, fight

discrimination, promote women & children rights, and nurture

entrepreneurship. Education is at the center of this pillar.

HOLDAL is determined to promote a greener Levant and to minimize its

impact on the environment by 2020, be it through its recycling program &

awareness campaigns or through integration of green technologies in its

operations and facilities.

Empowering communities

2016 HOLDAL FOCUS

These figures represent the allocated time, resources, brands

and financial support

Saving Lives

36%

Empowering Communities

53%

Sustainable

Development

11%

Sustainable Development

2016CSR REVIEW

Baitna - Disabled People Rehab

CCCL - Fighting Cancer (Children)

Chance - Fighting Cancer (Children)

Donner Sang Compter - Blood Donation

Draw a Smile - Fighting Cancer (Children)

Lebanese Breast Cancer - Fighting Cancer

Lebanese Food Bank - Fighting Hunger

Lebanese Red Cross - First Aid Training

Mouvement de la Jeunesse - Medical Center

Saint Coeur Sioufi - Medical Center

Sesobel - Supporting Disabled Children

SAVING LIVES

Supporting the Lebanese Food Bank in the fight

against hunger

In 2016, and for the 4th consecutive year,

HOLDAL and Food & Design offered 1,000 meals to deprived families and to the

Lebanese Food Bank (LFB).

We also contributed to a fundraising event that aims at helping children in need.

LFB: http://lebanesefoodbank.com/en/

Donate For Life Campaign to support Children Cancer

Center (CCCL)

For the 3rd consecutive year, HOLDAL ran the Donate for Life campaign in

all our retail stores in partnership with Children Cancer Center of Lebanon.

Thanks to our team’s hard work in the stores, we were able to collect

$2,000.

We also sponsored the CCCL Couture Bazaar this year in Q3 2016.

CCCL: http://www.cccl.org.lb/

Blood donation with Donner Sang Compter

In 2016, and for the 4th consecutive year, more than 30 colleagues from HOLDAL

participated to Donner Sang Compter (DSC) initiative: 13 blood units were collected!

We also supported DSC in 2016 Beirut Marathon under “Run for a Cause, Give Blood

and Save Lives” drive. 125 employees participated in the marathon this year!

DSC: http://www.dsclebanon.org/

Lebanese Red Cross (LRC) Basic First Aid

Training & First Aid Kits

For the 2nd consecutive year, LRC Basic First Aid Training was offered to all our

colleagues. 35 new trainees attended the full 8-hour training. In addition, a 4 hour

refresher session was provided to our initial team of 56 First Aid champions! HOLDAL

has now gathered a team of 91 rescuers. In addition, we have installed First Aid kits

across our offices, warehouses and stores.

Our aim in the future is to build a solid self-reliant team to manage risks and ensure

safety & health in an enriching environment for our colleagues and community.

LRC: http://www.redcross.org.lb/index.aspx?pageid=907

October Breast Cancer Awareness Campaign

Since 2012, we have been raising awareness on breast cancer. This year we

teamed up with CMT during the Happy Monday in partnership with Dunkin

Donuts who supplied the Group with pink glazed donuts. In addition, we

organized an awareness session for ladies, delivered by the president of

Lebanese Breast Cancer Association at our premises. And we funded the gala

of the Lebanese Breast Cancer Foundation.

LBC: http://lbcfoundation.org/

Movember Prostate Cancer Awareness Campaign

Afel - Preventing Child AbuseArc en Ciel - Empowering communitiesAssociation Pour la Promotion Feminine - Empowering WomenAssociation pour le Développement de l’Amitié - Libano-Française EducationBassma - Empowering FamiliesBZ Kids - Supporting Children EducationCénacle de la Lumiere - Fighting Drug AddictionCollège Notre de Dame de Jamhour – EducationDar el Amal - Safeguarding Children & Women RightsEndeavor – EntrepreneurshipFamily Care Lebanon - Supporting Families in NeedHimaya - Preventing Child AbuseKafa - Fighting against Women AbuseLa Voix de la Femme Libanaise - Empowering WomenOrphan Welfare Society – OrphanageParadis d’Enfants - Empowering underprivileged ChildrenSaint Vincent De Paul - Fighting PovertySpring of Life - Empowering underprivileged ChildrenTeach for Lebanon – Education

Empowering Communities

HOLDAL 1st Social Community Day

On August 19th, HOLDAL organized its 1st Social Community Day at Domaine de

Taanayel, Arc En Ciel.

We had over 114 colleagues attending our annual gathering.

The main focus this year was on keeping our country Green and learning the

fundamentals of Recycling. We toured around the domain, visited the farm, dairy cow

sites and we discovered the solar panels and water rain harvester system.

AEC Taanayel: http://www.arcenciel.org/activities/ecolodge-de-taanayel/

Teach for Lebanon (TFL)

To eliminate educational inequality in the long run, we launched a campaign with

Kipling to kick off the Back to School season for a good cause! Kipling fans and

clients supported Teach for Lebanon (TFL) during September with the purchase of

Kipling’s signature monkey puller. All proceeds were donated to TFL.

We have been supporting TFL projects since 2013.

TFL: http://www.teachforlebanon.org

Christmas Bake Sale & Everyone Deserves a Christmas

Thought

Following last year’s success, CMT Bake Sale was a big success this year: we have gathered 1,655,000 LBP. This donation was offered to

the following NGOs: Bassma and Teach for Lebanon. On the same day, Arc en Ciel and Afel craftswomen exhibited and sold their items.

Following the success of previous years, we have decided to pursue “Everyone deserves a Christmas thought” initiative in the last quarter of

the year. Since 2011, we have been able to help the following NGOs: Les Restaurants du Coeur, Saint Vincent de Paul, Arc En Ciel,

Lebanese Food Bank, AFEL & Spring of Life. This year, due to the encouraging and positive donations we gathered from our colleagues, we

were able to add the following NGOs: Bassma, Dar Al Amal, Orphan Welfare Society, Himaya and Paradis d’Enfants.

We have collected 54 boxes this year, full of clothes, toys, shoes, accessories, bags, canned food and love!

Christmas Bake Sale & Everyone Deserves a

Christmas Thought

Mediation Contest at USJ

INITIATIVE with Al Fanar Cooking project and visit

Sustainable Development

Arc en Ciel - Recycling (Paper, Aluminum, Plastic)

Beeatoona - Electronic Recycling

Lebanon Mountain Trail with Eco-Consulting - Environmental Sustainability

Arc en Ciel, our new recycling partner

BEEATOONA (Electronic Waste)

HOLDAL Recycling Program has been running for 6 years.

This year, we launched a new partnership with Arc En Ciel to improve our recycling

of paper, plastic and aluminum.

We will be expanding our recycling list by adding organic and glass waste recycling

in the near future.

AEC: http://www.arcenciel.org/en/

We have also partnered with Beeatoona over electronic waste

recycling. Through this partnership, we will step into the right path of

becoming a Zero Waste Company soon!

Beeatoona: http://www.beeatoona.org/

Ton

PAPER

PLASTIC

ALUMINUM

NYLON

8.2

1.9

0.6

0.1These figures represent the volume of recyclable wastes gathered at Holdal.

Abtal el Bi2a

HOLDAL Group is proud to have taken part - in collaboration with Fattal Group - in the Environmental Championship Program organized by Lebanon Mountain Trail Association (LMTA) and ECO Consulting. A unique summer camp! 14 children of Holdal and Fattal employees discovered the Lebanese Eco System and got to know some facts about our environment. Between July 8th and 12th, our children experimented fun activities and discovered a range of interesting facts about our hidden jewels (some regions are still preserved!) They have learned so much about our country and about waste management, recycling, up-cycling and many more…

https://m.youtube.com/watch?v=fVBZ9vc5DeE&feature=youtu.be

LMTA: http://www.lebanontrail.org/Eco-consulting: http://ecoconsulting.net/www/

2016CSR results

in a glimpse

2016 Partnerships:

1000 meals to Lebanese Food Bank

54 Christmas Boxes distributed to 9 NGOs

vs. 36 boxes to 5 NGO’s in previous years

13 Blood Units

collected

91 Basic First Aid Trainees

vs. 56 last year

125 Runners

at the Beirut Marathon34 NGOs supported

100 Lebanese families and refugees supported

8.2 Tons of paper, 1.9 Tons of plastic

and 100 KG of aluminum were recycled

Electronics

and glass

was added on our

recycling plan

Overall Departments CSR Contribution

In 2016, the following departments have contributed to

HOLDAL overall CSR projects with their brands, time

allocated and financial support .

HR/CMT

PHARMA RETAIL

P&C

NEPCO

MARKETING39%

21% 21%

11%

4%

4%

SWOT

STRENGHTSEffective teamwork between support

Functions (Marketing/HR-CMT/Admin/CSR)

Strong ideas creation and

CSR initiatives

More proactive projects

taken for the long run

Solid planning execution

and follow-up

THREATS

Lack of responsiveness from external

and internal partners

Departments’ unresponsiveness

to CSR opportunities

Lack of human and financial resources despite

the growing number of needs

Wrong picks on the projects chosen

in terms of impact and sustainability

WEAKNESSES

Still misperception of what CSR means

Tight budget even if it is increasing year on year

vs. increasing need in Lebanon

Weak involvement from all functions (only a few

commit to volunteering)

Lots of small NGOs with worthy causes to

develop and assist – we need to prioritize while

ensuring equity

Motivated colleagues who are willing to play a

role in CSR projects

More external partnerships with our suppliers,

clients and competitors

OPPORTUNITIES

2016

2016 Key Learnings

Social ResponsibilityThe evolution of CSR strategies from the ages of greed, philanthropy, marketing and management into the age ofRESPONSIBILITY.

Every colleague should feel responsible towards his surrounding, not only at work but at home.

We should role model and influence our children/family/friends/peers to become more socially responsible towards our

community

Since we are on the right path to become a Zero Waste Company by 2020, we should put a focus on our current recycling

initiatives (at home and at work). We should also put a focus on logistics vehicles emissions, production and find eco-

friendly solutions feasible for the company and for the environment.

For our facilities, we should use eco-friendly equipment: containers, lighting…

Sustainability

Organizational Development CSR should be in the DNA and Objective of every function rather than being centralized within the CSR function.

CSR Background – Lebanon Situation (2015/2016)

https://docs.unocha.org/sites/dms/CAP/2015-2016_Lebanon_CRP_Web_EN.pdf

CSR Background – Lebanon Situation (2015/2016)

2017CSR FOCUS

Given the key learning from previous years and the above

diagnostic of Lebanon current situation and needs, we need to

prioritize and focus on what will make a humble difference as a

social responsible company. This year, we will still be focusing

on:

Saving Lives & Empowering Communities: relief support

(food, water, shelter, safety), education, healthcare. Fight

discrimination, promote women and children rights

Making our Environment Greener & Cleaner: improve our

recycling program and increase colleagues awareness and

contribution

Our target community: women & children

Launch our internal funding/aid program (currently under study with HR and Management).

Decentralize the CSR process to empower each department to own its CSR project (in coordination with CSR function).

Encourage brands CSR engagement by benefiting from suppliers’ CSR funding programs.

Increase CSR awareness and engagement between colleagues by reinforcing the number of internal volunteers.

Collaborate with NGOs of various sizes and causes for reaching higher impact.

Partner with other private businesses over big-scaled programs.

Empower our own community starting with our colleagues and maintain gender equality in our working environment.

Keep up with industry innovations to enhance our sustainability program and become a zero waste company by 2020.

Become more proactive by creating new ways to support our community.

Support initiatives that call for a valid humanitarian cause rather than their marketing offerings or PR exposure which is the current trend.

2017 CSR RECOSWISH LIST & IDEAS PER DEPARTMENT

A detailed 12 month project plan for 2017 is available

Thank You!

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