ADVERTISING

Information• adVertising that WorKs •

2015

expatsmagazine

CUENCA

Maite DuranGURU TO THE GRINGOS

expatsmagazine

CUENCAissue one

expatsmagazine

expatsmagazine

expats

STRONG AND GROWING! · WANT A LARGER SHARE OF IT?WE CAN HELP!

mission statement & core values

Cuenca’s Expat Market is Valued at Approximately $50,000,00

expatsmagazine

CUENCA

· CuenCa expatS Magazine is published by a 25+ year, successful, publishing, marketing and advertising veteran.

· CuenCa expatS Magazine - Celebrating Life Together - publishes positive, upbeat, community content, focusing on photos, lifestyle articles, backgrounds, talents, gifts and contributions of the expats who live and work there.

· CuenCa expatS Magazine’s mission is to help build a stronger more cohesive expat community by introducing expats to one another. We will accomplish this by highlighting the similarities we all share as we journey to become integrated into Cuenca society and take our place as new and productive citizens.

· CuenCa expatS Magazine further endeavors to make its readers aware of other expats who have similar interests and introduce opportunities to join-in and be a part of ongoing activities of mutual interest. We hope to become the “go to” source of what’s happening in our expat community.

Magazine Features

1. Cover Story2. Meet Your Neighbor3. Ask the Experts 4. Date Night 5. Travel 6. Single in Cuenca 7. Gringo/Gringa Spotlight 8. Out and About 9. Pet of the Month10. Heard about Town 11. Community Works 12. Mayor’s Message13. US Consulate News

These are but a few of the article and feature ideas that we will be publishing. The key element that separates us from other publications is our focus on the people that make the community great!

These Expats represent less than 1% of Cuenca’s population. Most speak little or no Spanish and cannot be reached by traditional local media (posters, flyers, newspaper, radio and television)<1%

ADVERTISINGRates

TradiTional PrinTed MagazineHand delivered to Highly Targeted expat

apartment Buildings & Placed in High-Traffic Shops, Boutiques, doctor’s & dentist’s

offices, restaurants, Coffee Shops, Banks & other locations where each copy will be read

multiple times.

online inTeraCTiVe MagazineMirrors the printed magazine with enhanced

online options like hotlinks to advertiser’s web-site, social media, audio, video, e-mail address,

“call-me” feature and much, much more.

STrong SoCial Media STraTegYCeM invests heavily in building and

maintaining a strong social media presence in order to create loyal readers who are not only engaged in the magazine’s content, but also

help develop its editorial direction.MoBile & TaBleT enaBledThe CeM electronic Magazine can be

accessed and easily read on all mobile devices and tablets including the iPad

without the need to download and install applications software (apps). Seo & SeM BeneFiTS

Top search engine rankings are partially determined by relevant content. every

word of CeM’s content is indexed by the search engines which help the

advertisers move up in organic search results which reduces the need to invest

in Search engine Marketing.

no WaSTage100% of the magazine’s readership is in Cuenca, targeted to the people that live

and shop here.

e-Mail SUBSCriBerSThe CeM electronic Magazine is

distributed to an opt-in e-mail subscriber list each month before the printed

version hits the streets as a reward for being loyal subscribers.

loYal readerSBecause the CeM editorial content is

positive, upbeat, hyper-local and focused on celebrating the greaT things that

happen in the community, CeM readers are loyal and many collect every issue.

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100% of the magazine’s readership is in cuenca! putting the right message, in front of the right

people at the right time

Ad Size

Covers - Inside Front, Inside Back & Back

Expat Marketplace and Wellness Center

Full Page

Third Page

Eighth Page

Half Page

Quarter Page

Frequency1 Time

$565

$45

$495

$195

$80

$255

$150

6 Times

$540

$40

$475

$180

$75

$240

$140

12 Times

$515

$35

$455

$165

$70

$225

$130

18 Times

$490

$30

$435

$150

$65

$210

$120

24 Times

$465

$25

$415

$135

$60

$195

$110

Sign Up for a Quarter-page ad or larger or before June 15, 2015 and receive the following bonuses:• Sign a 6-month agreement and get 1 month FREE*.• Sign a 12-month agreement and get 3 months FREE*.• Sign a 18-month agreement and get 5 months FREE*.*To reduce your monthly payments, we divide the total number of months (including the free months) by the total agreement amount to get your adjusted monthly payment. For example, if you sign a 12-month agreement for a quarter-page ad, you will receive a total of 15 months worth of advertising. The total amount due would be $1560 ($130 x 12) ÷ 15 which would bring your monthly payment down from $130 to $104. In other words, by giving you 3 free months, we are spreading out 12 months of payments over a 15-months period of time. theSe diSCountS Cannot be CoMbined with any other diSCountS.

• charter adVertising special •

Editorial Advertising Type

Cover Story - 4 ad-free pages, plus front cover

Ask the Expert - Industry Exclusive 150-word answer relevant question with bio.

Business Review- 500 word article review of your business with 2-3 pictures

Center Spread - Similar to Cover Story without cover and placed in the center of the magazine (2 pgs).

$995

$150

$ 395

$695

publication Specs

Finished Trim size-A48.27” × 11.69”

Live area 7.27” x 10.2”

Bleed size 8.52” x 11.375”

Crop mark offset .125”

File Specifications

CMYK separated filesResolution: minimum 300 dpi Include all fonts and graphics Prefer hi-res PDF files.Will accept tif & hi-res jpeg files. Method of delivery: Electronic files preferred. Please email your files to the publisher.

general disclosure

Publisher reserves the right to refuse any advertisement. Advertiser assumes all responsibility for ad content- including photos, logos, text, etc.- and holds the publisher harmless from any claims arising from the use of ad content.

payment terms:

invoices are dated as of the the first of the month in which the magazine will be printed and distributed and are due and payable prior to the magazine going to print (usually around the 3rd Friday of the month). Half payment in advance is required on advertiser’s first ad. Publisher looks to the advertising agency placing the insertion order for payment: however, Publisher reserves the right to hold the advertising agency and the advertiser jointly and severally l iable for the monies due and payable to the publisher and the agency warrants by submitting or signing the insertion order that it and the advertiser have accepted the responsibil ity. Publisher will not be bound by conditions printed on contracts, order blanks, or instructions when such conditions conflict with its policies.

Editorial Advertising is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. CEM offers content marketing opportunities in the form of Ask the Expert, Business Review, Cover Story, and Center Spread articles.

EDITORIAL ADVERTISING

Full Page w/ Bleed8.52” x 11.94”

(21.64 cm x 30.34 cm)

Full Page No Bleed7.27” x 10.2”

(18.46 cm x 25.89 cm)

Half Page Horizontal7.27” x 5.034”

(18.46 cm x 12.79 cm)

Half Page Vertical3.57” x 10.2”

(9.07 cm x 25.89 cm)

Third Page Horizontal7.27” x 3.314”

(18.46 cm x 25.89 cm)

Third Page Vertical2.34” x 10.2”

(5.94 cm x 25.89 cm)

Quarter Page Horizontal3.57” x 5.034”

(9.07 cm x 25.89 cm)

Quarter Page Vertical7.27” x 2.44”

(18.46 cm x 6.19 cm)

Eighth Page3.57” x 2.44”

(9.07 cm x 6.19 cm)

Expat Market & Wellness Center2.34” x 2.44”

(5.94 cm x 6.19 cm)

General Informati on

• Published rates are per ad inserti on• All ad rates include four-color• No additi onal charge for bleed ads• All ad rates are net and do not include ad agency commissions• Other non-cover special / reserved ad positi ons: +15% of ad

space cost• All other non-reserved ad positi ons are at the discreti on of the

publisher• Ad space reservati on cancellati ons must be received in writi ng on

or before the published space closing date• Supplied inserts: Contact Cuenca Expats Magazine for pricing,

technical specifi cati ons, ti ming and quanti ty requirements

ADVERTISING SIZES

CONTACTInformation

Our advertising philosophy is different from any other media you may have purchased in the past. We believe advertising should be an investment and NOT an expense. At the end of the day, you should be able to quantify your return on investment with any media. If you are not making money, like any investment, you shouldn’t be doing it.

Unlike many people selling advertising, we are professionals. We have been selling advertising to small and medium sized businesses for over a quarter of a century. We are passionate about using our experience to help small and medium sized business owners grow.

We are successful small business owners. We understand what it takes to successfully operate a small business on a day-to-day basis. We are all too familiar with the challenges business owners face in today’s ultra-competitive environment. Despite these challenges, we know how to help you succeed.

We are not looking for advertisers. We are looking for long-term business partners. We believe that if we do our job right, you will experience a tremendous return on investment and you’ll want to work with us for a long period of time. In other words, we believe it is our job to help you grow. If we do our job well, you will want to do business with us for a long time.

We believe in value. Our job does not end after we’ve placed your ad in our magazine. In fact, that is just the beginning. We believe that if we create a suite of goods and services that has so much value you will ask yourself “why wouldn’t I do this” versus “why would I do this”.

We are committed to your success. We understand that the only way we can truly succeed is to help you succeed. We develop long-term sustainable strategies the ensure your advertising success. Over the years, we have helped tens of thousands of small and medium sized businesses realize advertising and marketing success.

OUR PHILOSOPHY

To Advertise Call:

Dave JohnsonEC | 0997958805

US | 336.233.3485dave@cuencaexpatsmag.com

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