cultivating a presence in your community: community marketing

cultivating a presence in your community

•using community groups and functions

to reach consumers•

presented by Jeni Miller, K Squared Communications, Inc.

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K Squared Communicationswww.ksqrd.com

what is community?where you live what you do


the where (you live)

chamber of commercecity employers (fire, etc.)local clubsschoolschurchescharities


the what (you do)

niche-related eventstrade shows (non-travel)demographics mattertravel-relatedcauses and issuesenhancing your skills


why connect?

see and be seenget to know your customersintegrate without intrusioninexpensive and effectiveshakes up your dayit’s the right thing to do


building connections

first step– researchsecond step – call/emailthird step – evaluatefourth step - engagefifth step- maintain/grow


overwhelmed?

how do you know what to join?urban/suburban – too many?rural – too few?


success story one

http://www.largaytravel.com/home


when you get there

what are you good at?what do you enjoy?how much time will you spend?do you have a budget?then get ready to have fun


methods and tools

sponsoringdiscountingvolunteeringpresentingteachinglistening


(more) methods and tools

writingchairinghostingpartneringlaunchingyour thoughts?


success story two

K Squared Communications


don’t be a bad neighbor

avoid blatant self-promotionmaintain relationships, butdon’t become stagnant play nice with otherslisten more than you talkdon’t expect a return


speaking of return…

ROI is difficult to measurewhat do you hope to accomplish?revising expectationsrealistic timeframe: 1-2 yearsreevaluate your groups annually


what about e-community?

social media enhances presenceblog/tweet about your groupsstay in touch in both worldsbalance your communitieswhat you say here is real


success story three

http://www.mennotrav.com/


be the center

connect contacts to each othergood for them, good for youlet them return the favor


quite the little joiner, aren’t we?

two words: too muchquality vs. quantityare you TOO visible?

summary

locate your communitydo your homework - make contactdecide how to best participatewin over the massesgauge progress and successmake it happen for others


questions? objections?

jeni miller847 401 0479 (c)773 774 7847 (w)[email protected]

mailto:[email protected]

http://www.ksqrd.com/


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cultivating a presence in your community: community marketing

Business

squared communicationswww

best participatewin

jeni miller847

best value package

commore methods

functionsto reach

stagnant play nice

social media