cultivora pitch deck - joseph sunder
TRANSCRIPT
WE ARE MUSIC TRAVELERSØya Festival, Oslo, Norway, August 2010
Now, a new Web site,
cultivora.com, is catering to music
festival fans with destination
guides.
Sold 225,000 tickets in 5 days
Ticket Gross: $24.9 Million
Doubled capacity – two weekends
Sold out in under 3 hours
2011 2012
$17M$23M
$7.5M
Reliable news source
Quality information
Grow festival database
Active social media engagement
Position Cultivora as the #1 media resource for music festivals.
GOAL
Build a network
Users create value for themselves while adding value to Cultivora
Part of something bigger
COMMUNITY
Custom itinerary
Festival bucket list
Sharing across networks
PERSONALIZED EXPERIENCES
Essential for any travel company
MOBILE APPLICATION
Social Media Marketing
Content Services
Branded Content
Establish Cultivora, then launch marketing arm.
MARKETING
Build a festival’s presence across the appropriate social media channels
Full social media management
Integrated Marketing Strategy
Utilize our expertise in music festival online communities to develop social media marketing.
SOCIAL MEDIA MARKETING
Services
CONTENT SERVICES
Repurpose our existing content
Create customized content for brands
Content strategy and execution
Cost effective way to incorporate music festival content into a brand’s communication strategy.
BRANDED CONTENT
Custom programming that organically incorporates a brand sponsor into Cultivora’s content.
“Opportunities for consumer engagement that offer more than buying ad time in a show.”
Sean O’Reilly General Manager for Chase Card Services
Refine our model around music festivals, then expand to other passion points that inspire people to travel.
VISION
CHIEF EXECUTIVE OFFICER
Founder, Creative Director, and Editor at The HiFi Cartel
Marketing, Events, and Operations at Bloc Group
$80,000 Investment
MARJANA JAIDI
DIRECTOR OF MARKETING
Media Planner & Brand Strategist at McCann Erickson, BD’M, and Greater Than One
Worked with clients including United Airlines and Marquis Hotels
MA Music Business, NYU (May ’12)
JOSEPH SUNDER
CHIEF FINANCIAL OFFICER
Founder, Jet Set Social
Experience with marketing and promotions
Finance & Economics degree from NYU Stern
RISHI TRIVEDI
2012 2013 2014 2015 2016
Total Revenue $38,400 $480,000 $1,380,000
$3,412,000
$5,475,000
Social Media Marketing 38% 25% 26% 37% 41%
Content Services 63% 33% 39% 34% 34%
Branded Content 0% 42% 35% 29% 25%
Cost of Goods Sold - ($114,400) ($374,400) ($1,300,000) ($2,028,000)
Gross Margin 100% 76% 73% 62% 63%
Operating Expenses ($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)
Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605
Net Margin - - 9.03% 15.05% 21.41%
FINANCIAL SUMMARY
2012 2013 2014 2015 2016
Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000
COGS - ($114,400) ($374,400) ($1,300,000) ($2,028,000)
Gross Profit $38,400 $365,600 $1,005,600 $2,112,000 $3,447,000
Gross Margin 100% 76% 73% 62% 63%
Operating Expenses
($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)
Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605
Net Margin - - 9.03% 15.05% 21.41%
2012 2013 2014 2015 2016
Social Media Marketing $14,400 $120,000 $360,000 $1,260,000 $2,250,000
# of Clients 4 10 18 24 30
# Campaigns / Client 3 8 10 15 15
Average Campaign Spend $1,200 $1,500 $2,000 $3,500 $5,000
% of Total Revenue 38% 25% 26% 37% 41%
Content Services $24,000 $160,000 $540,000 $1,152,000 $1,875,000
# of Clients 4 10 18 24 25
# Campaigns / Client 4 8 10 12 15
Average Campaign Spend $1,500 $2,000 $3,000 $4,000 $5,000
% of Total Revenue 63% 33% 39% 34% 34%
Branded Content $200,000 $480,000 $1,000,000 $1,350,000
# of Clients 8 16 25 30
Average Client Spend $25,000 $30,000 $40,000 $45,000
% of Total Revenue 0% 42% 35% 29% 25%
Total Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000
MARKET SURVEY
Definitely Not
Probably Not
Not Sure
Probably
Definitely
0 20 40 60 80 100 120 140 160 180 200
Would you ever organize a trip around a music festival?
# of Responses
72%
253 people surveyed in November 2011