Download - Cultivora pitch deck - Joseph Sunder
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WE ARE MUSIC TRAVELERSØya Festival, Oslo, Norway, August 2010
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Now, a new Web site,
cultivora.com, is catering to music
festival fans with destination
guides.
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Sold 225,000 tickets in 5 days
Ticket Gross: $24.9 Million
Doubled capacity – two weekends
Sold out in under 3 hours
2011 2012
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$17M$23M
$7.5M
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Reliable news source
Quality information
Grow festival database
Active social media engagement
Position Cultivora as the #1 media resource for music festivals.
GOAL
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Build a network
Users create value for themselves while adding value to Cultivora
Part of something bigger
COMMUNITY
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Custom itinerary
Festival bucket list
Sharing across networks
PERSONALIZED EXPERIENCES
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Essential for any travel company
MOBILE APPLICATION
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Social Media Marketing
Content Services
Branded Content
Establish Cultivora, then launch marketing arm.
MARKETING
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Build a festival’s presence across the appropriate social media channels
Full social media management
Integrated Marketing Strategy
Utilize our expertise in music festival online communities to develop social media marketing.
SOCIAL MEDIA MARKETING
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Services
CONTENT SERVICES
Repurpose our existing content
Create customized content for brands
Content strategy and execution
Cost effective way to incorporate music festival content into a brand’s communication strategy.
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BRANDED CONTENT
Custom programming that organically incorporates a brand sponsor into Cultivora’s content.
“Opportunities for consumer engagement that offer more than buying ad time in a show.”
Sean O’Reilly General Manager for Chase Card Services
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Refine our model around music festivals, then expand to other passion points that inspire people to travel.
VISION
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CHIEF EXECUTIVE OFFICER
Founder, Creative Director, and Editor at The HiFi Cartel
Marketing, Events, and Operations at Bloc Group
$80,000 Investment
MARJANA JAIDI
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DIRECTOR OF MARKETING
Media Planner & Brand Strategist at McCann Erickson, BD’M, and Greater Than One
Worked with clients including United Airlines and Marquis Hotels
MA Music Business, NYU (May ’12)
JOSEPH SUNDER
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CHIEF FINANCIAL OFFICER
Founder, Jet Set Social
Experience with marketing and promotions
Finance & Economics degree from NYU Stern
RISHI TRIVEDI
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2012 2013 2014 2015 2016
Total Revenue $38,400 $480,000 $1,380,000
$3,412,000
$5,475,000
Social Media Marketing 38% 25% 26% 37% 41%
Content Services 63% 33% 39% 34% 34%
Branded Content 0% 42% 35% 29% 25%
Cost of Goods Sold - ($114,400) ($374,400) ($1,300,000) ($2,028,000)
Gross Margin 100% 76% 73% 62% 63%
Operating Expenses ($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)
Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605
Net Margin - - 9.03% 15.05% 21.41%
FINANCIAL SUMMARY
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2012 2013 2014 2015 2016
Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000
COGS - ($114,400) ($374,400) ($1,300,000) ($2,028,000)
Gross Profit $38,400 $365,600 $1,005,600 $2,112,000 $3,447,000
Gross Margin 100% 76% 73% 62% 63%
Operating Expenses
($76,750) ($469,500) ($759,000) ($1,474,000) ($1,781,000)
Net Income ($45,650) ($119,200) $133,445 $390,445 $1,047,605
Net Margin - - 9.03% 15.05% 21.41%
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2012 2013 2014 2015 2016
Social Media Marketing $14,400 $120,000 $360,000 $1,260,000 $2,250,000
# of Clients 4 10 18 24 30
# Campaigns / Client 3 8 10 15 15
Average Campaign Spend $1,200 $1,500 $2,000 $3,500 $5,000
% of Total Revenue 38% 25% 26% 37% 41%
Content Services $24,000 $160,000 $540,000 $1,152,000 $1,875,000
# of Clients 4 10 18 24 25
# Campaigns / Client 4 8 10 12 15
Average Campaign Spend $1,500 $2,000 $3,000 $4,000 $5,000
% of Total Revenue 63% 33% 39% 34% 34%
Branded Content $200,000 $480,000 $1,000,000 $1,350,000
# of Clients 8 16 25 30
Average Client Spend $25,000 $30,000 $40,000 $45,000
% of Total Revenue 0% 42% 35% 29% 25%
Total Revenue $38,400 $480,000 $1,380,000 $3,412,000 $5,475,000
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MARKET SURVEY
Definitely Not
Probably Not
Not Sure
Probably
Definitely
0 20 40 60 80 100 120 140 160 180 200
Would you ever organize a trip around a music festival?
# of Responses
72%
253 people surveyed in November 2011
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