Presentation Title

JOE ALLWYN RAJA.J09PBA137CULTURAL ENVIRONMENT

What is culture?Culture is the collection of values, beliefs, behaviors, customs, and attitudes that distinguish one society from another. A societys culture determines the rules that govern how firms operate in the society.

Culture (from the Latin cultura stemming from colere, meaning "to cultivate") Culture is divided into two aspectsPhysical aspectsObjectsActionsMental aspectsThoughtsBeliefsValuesInventionsRules

Culture which is a very intriguing and complex factor is also a critical component of business environment

Proper understanding of the cultural dimensions is very important for promotion, business negotiations, HRM, Management and political environment

Cultural differences are the most significant and troublesome variables encountered by the multinational company.

TWO MAJOR SEGMENTS OF CULTURE

1. NON-MATERIAL CULTURE are intangible objects such as VALUES, LANGUAGE and BELIEFS

2. MATERIAL CULTURE are physical objects and items and artefacts such as MACHINES, BOOKS, MONEY and CLOTHING.

Elements of CultureCulture, the sum total of societal behaviors includes three elementsCulturePreferencesKnowledge and beliefsIdealsBelief It involves stories and myths whose interpretation can give people insight into how the should feel or behave

Ideals Refers to the societal norms which defined what is expected customary, right or proper in a given situation

Preferences

Societys definition of those things in life which are attractive or unattractive as objects as desireOrganization of CultureIt refers to the social structure and the integration of traits, complexes and patterns that make up the cultural systemCulture traits, complexes and patterns helps to understand the organization of a culture.A trait is a unit of observationA complex is a system of interrelated traits that function together as a unitA number of complexes in turn come together to form a cultural pattern

Cultural Factors

Thailand

Hong Kong

Kenya

Korea

Japan

Africa

Denmark

Its Not the Gift That Counts, but How You Present It

Japan

Europe

Arab world

Latin world

China

Cultural AdaptationCultural Adaptation refers to the manner in which a social system or an individual fits into the physical or social environmentAdaptation is essential for survivalCultural Adaptation can be viewed in a very wide contextEnergy PolicyRelevant at individual level

Cultural ShockEnvironmental changes sometimes produce cultural shock- a feeling of confusion,insecurity and anxiety caused by strangeness of the new environment

Cultural TransmissionCultural transmission is the process of passing on culturally relevant knowledge, skills, attitudes, and values from person to person or from culture to culture.

Cultural ConformityIndividuals in a culture tend either to conform to the cultural norms or to deviate from themCultural stereotypesTo stereotype is to formulate a standardized image of a group that assigns a number of characteristics to a group that helps to simplify what would otherwise be a very complex task of identification

Religion Religion is a set of beliefs concerning the cause, nature, and purpose of life and the universe, especially when considered as the creation of a supernatural agency, or human beings relation to that which they regard as holy, sMany religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life. They tend to derive morality, ethics, religious laws or a preferred lifestyle from their ideas about the cosmos and human nature sacred, spiritual, or divine.The word religion is sometimes used interchangeably with faith or belief system,

EthonodominationA situation where an ethnic group occupies a majority position in a channel of distribution with respect to the ownership and control of physical and financial resources or through the manipulation of social environmentLanguages10 TEN FIRST LANGUAGES1 in 6 people speak Mandarin (1 billion)English: 380 millionSpanish: 266 million Bengali: 189 million Hindi: 182 millionPortuguese: 170Russian: 170Japanese: 125German 98Chinese (Wu): 77

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