cultural marketing opportunities
DESCRIPTION
At MIKADO we are convinced that cultural integration is the way forward in today’s global economy. Here is a quick infographic demonstrating the opportunity and highlighting the importance of including ethnic segments in your organizations marketing effortsTRANSCRIPT
culturalmarketing
WHY?
www.mikado-marketing.com | [email protected]
SEIZE L’OPPORTUNTÉ
1990 2012
19.9MILLIONFOREIGN
BORNPEOPLE
40.7MILLIONFOREIGN
BORNPEOPLE
HISPANIC AND ASIAN AMERICANS ARE THE TWO LARGEST AND
FASTEST GROWING GROUPS
HISPANIC ASIAN
53MILLION
19MILLION
POPULATION POPULATION
BUYING POWER BUYING POWER
$1TRILLION
$750MILLION
PROJECTED POP. GROWTH
FROM 2010-2020 FROM 2010-2020
34% 31%
PROJECTED POP. GROWTH
THAT’S OVER 66 MILLION PEOPLE!
www.ahla.com; Census 2010
For more industry statistics and per market analysis, contact MIKADO Marketing at: [email protected]
STILL NOT CONVINCED?
IF YOU’RE A SMALL BUSINESS
OR A START UP
LOW INVESTMENT
HIGH RETURNS
TARGETED
74% OF HISPANICS LIVE IN ONLY 10 STATES
THEY MAKE UP 16% OF THE AMERICAN POPULATION
ACCORDING TO NIELSEN REPORTS, ASIAN AMERICANS ARE TWICE AS LIKELY TO SPEND
$2,500+ON INTERNET SHOPPING PER YEAR
DOMESTIC MARKETERS
MARKETING TO MULTICULTURAL SEGMENTS IS EXTREMELY COST EFFECTIVE
GLOBAL MARKETERS
2000 2011
BETWEEN 2000 & 2011,HISPANICS ACCOUNTED FOR MORE THAN HALF
OF THE U.S. POPULATION INCREASE
35% OF ASIAN AMERICANSARE
“SWAYABLE SHOPAHOLICS”
THE GROWING IMMIGRANT POPULATIONSPROVIDE THE PERFECT SEGMENT TO INNOVATE IN THE U.S. AND OPTIMIZE
THE OPPORTUNITY GLOBALLY...(E.G. BRIC COUNTRIES)
...WHILE BRINGING ‘MARKETING ASSETS AND INTRODUCING PRODUCT INNOVATIONS’
FROM THESE DESTINATION COUNTRIES TO THE U.S.
DID YOU KNOW...
THE INSTANT MESSAGING APP THAT FACEBOOK ACQUIRED IN FEBRUARY 2014 FOR A
GALLOPING $19B CROSSED THE HALF-A-BILLION USER MARK ON THE BACK OF
STRONG GROWTH IN EMERGING MARKETS LIKE INDIA AND BRAZIL.
48MILLION
ININDIA
ALONE
Contact MIKADO Marketing at: [email protected]
ABOUT MIKADO
tech.firstpost.com
20CULTURAL
BRANDENTHUSIASTS
10NATIONALITIES
13 LANGUAGES
SPOKEN
IN CULTURAL MARKETING ACROSS INDUSTRIES SPANNING: WORLD
ENTERTAINMENT, CPGS, BANKING, MONEY REMITTANCE, CABLE, VOICE AND
INTERNET SERVICES, BIG AND SMALL (FORTUNE 50 TO START UP COMPANIES)
CONTACT US TODAY AT: [email protected]
30+ CUMULATIVE YEARS
OF EXPERIENCE
IF YOU’RE PART OF A
LARGE CORPORATION
EXPAND YOUR PORTFOLIOAND BRAND AFFINITY BY TARGETING
A NEW SEGMENT
$123,273,000,000IN REMITTANCES WERE SENT FROM
THE UNITED STATESTO OTHER COUNTRIES IN 2012
CULTURALLYRELEVANT
2 IN 3 ASIAN AMERICANS ARE WILLINGTO SPEND MORE FOR QUALITY
For more industry statistics and per market analysis, contact MIKADO Marketing at: [email protected]