"culture eats strategy for breakfast"
TRANSCRIPT
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“CULTURE EATS STRATEGY FOR BREAKFAST”
TOBIAS DAHLBERG | WONDER AGENCY
WWW.WONDERAGENCY.COM
HOW TO BUILD A CULTURE OF
INNOVATION IN A WORLD OF NON-STOP
CHANGE.
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IT’S THE END OF THE WORLD AS WE KNOW IT.
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WELCOME TO A WORLD OF UNPRECEDENTED SPEED OF CHANGE.
THE AGE OF FLUX
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TOO MANY OFFERINGS, CHANNELS, MESSAGES.
CLUTTER
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IS THIS THE END OF SUSTAINABLE COMPETITIVE ADVANTAGE?
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UNPREDICTABILITY AND UNCERTAINTY
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NO ONE IS SAFE.SAFE IS THE NEW RISKY.
THE OLD INDUSTRIAL PLATFORM IS COLLAPSING.
THE OLD BARRIERS TO COMPETITION ARE DISAPPEARING.
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IN A TIME OF RAPID CHANGE, SUCCESS FAVOURS THOSE WHO
MAKE BIG LEAPS IN IMAGINATION, COURAGE AND EFFORT.
MARTY NEUMEIER
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TODAY, ALMOST ANYTHING CAN BE COPIED QUICKLY. EXCEPT ORIGINALITY.”Don’t play what’s there. Play what’s not there.”Miles Davis
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THE ONLY OPTION IS TO BE REMARKABLE.NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.
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"It is not the strongest of the species that survives; nor the most intelligent that
survives. It is the one that is most adaptable to change."
CHARLES DARWIN
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Q: HOW DO YOU THRIVE IN THE AGE OF FLUX?
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CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.
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CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY
AND MOTIVATION.
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CULTURE IS THE ENVIRONMENT IN WHICH YOUR STRATEGY AND
BRAND THRIVES, OR DIES.
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CULTURE MAKES STRATEGY REAL.
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“CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME”
Lou Gerstner former turnaround CEO at IBM
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“LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”
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STRATEGY IS INTENTION. CULTURE IS HABIT.
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GETTING CULTURE RIGHTHOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS
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TWO CRITICAL COMPONENTS OF
CULTURE.
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“MOTIVATION IS THE MOST SIGNIFICANT
PREDICTOR OF SUCCESS”
DR. ANDERS ERICSSON
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THE MOTIVATIONAL
FORCE OF EMPLOYERS.
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THE MOTIVATION OF EMPLOYEES.
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OLD IDEAS AND DOGMAS STILL PREVAIL.TAYLORISM AND SCIENTIFIC MANAGEMENT
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THE MECHANISTIC VIEW OF HUMANITY.ARE WE STILL COGS IN A MACHINE?
REF: KIM KORN & JOE PINE
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PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!
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WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.
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WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.
ANOTHER PERSPECTIVE
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THE HOLISTIC VIEW OF HUMANITY.
RECOGNISING PEOPLE FOR THEIR TRUE POTENTIAL AND TALENT.
JONATHAN ANTOINE
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IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK?
MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE.
REF: DR. ERICSSON
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EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF
ONE’S POTENTIAL.
WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.
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“You cannot predict the outcome of human development. All you can do is like a farmer create the conditions under which it will begin to flourish.”
SIR KEN ROBINSON
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WE WANT TO BE FULFILLED.SELF-ACTUALISATION MEANS REALISING ONE’S POTENTIAL,
SEEKING PERSONAL GROWTH, LEARNING AND CREATING.
ABRAHAM MASLOW
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PURPOSEAUTONOMYMASTERY
WHAT DRIVES US?
REF: DANIEL PINK
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STRATEGY
CULTURE
EMBRACE A HOLISTIC VIEW OF HUMANITY AND PROVIDE A CULTURE
WHERE PEOPLE FLOURISH.
PLAY TO NATURAL STRENGTHS AND ASSUME RESPONSIBILITY
FOR SELF-MOTIVATION.
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YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT
THEIR CONTRIBUTION IS VALUED.
“THE PURPOSE OF A BUSINESS IS TO
CREATE A CUSTOMER”
PETER DRUCKER
A BUSINESS IS ESSENTIALLY ABOUT CREATING VALUE FOR CUSTOMERS
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EXPLORING
EXPLORING EXPLOITING
INNOVATION INVOLVES ENGAGING IN TWO TYPES OF (CONFLICTING) ACTIVITIES.
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EXPLORING FOR NEW KNOWLEDGETHE INVENTION OF BUSINESS
REF: JAMES G. MARCH
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EXPLOITING EXISTING KNOWLEDGETHE ADMINISTRATION OF BUSINESS
REF: JAMES G. MARCH
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COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS…
YEAR 1
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…BUT AS YEARS GO BY THEY GET STUCK EXPLOITING.
YEAR 10
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TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.
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KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.
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THE PAST DOES NOT EQUAL THE FUTUREBLOCKBUSTER WENT BUST.
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EXPLORING
EXPLORING EXPLOITING
INVENTION THE FUTURE CREATIVITY
UNCERTAINTY LONG-TERM HIGH-RISK INTUITION
HYPOTHESIS ORIGINALITY
ADMINISTRATION THE PAST
DISCIPLINE PREDICTABILITY
SHORT-TERM LOW-RISK ANALYSIS
VALIDATION MASTERY
HOW DO YOU CREATE BALANCE?
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ACCEPT AMBIGUITY. MIX ANALYSIS AND GUT.
REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
EMBRACE NEW MINDSETS
CULTIVATE AGILITY. Structure organisation to
enable fast movement from insight to idea, prototype
and market validation.
Advance knowledge through “logical leaps of
faith”, i.e. testing hypotheses.
No new idea can be proven in advance before
the unfolding of future events.
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KNOWING CREATING
REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
DOING
EXPLORING EXPLOITING
“WHAT IS” “WHAT COULD BE” “WHAT WORKS”
Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
THE INNOVATION PROCESS
“WHAT IS” “WHAT COULD BE” “WHAT WORKS”
+ +KNOWING CREATING DOING
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MINDSETS, SKILLS AND BEHAVIOURS
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OPENNESS CURIOSITY EMPATHY
EXPERIMENTATION BUILDING LEARNING
EXPLORING
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PURPOSE AND MEANING OWNERSHIP
CREATIVE LEADERSHIP DISCIPLINE & PERSISTANCE
SENSE OF URGENCY RESULTS DRIVEN
RESOURCEFULNESS DEDICATION TO EXCELLENCE
CURIOSITY AND LEARNING
THE ENTREPRENEURIAL MINDSET
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EXPLORATION EXPLOITATION
STRATEGY
CULTURE
EMPLOYEES
OWNERS
INVENTION ADMINISTRATION
CREATING HARMONY
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HOW TO KICKSTART A CULTURE OF NON-STOP
INNOVATION.
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THE FIVE BUILDING BLOCKS OF INNOVATION CULTURE
PURPOSEThe intent, goals and
vision that provide direction, inspiration and
energy.
PRINCIPLESThe fundamental beliefs,
values, mindsets policies that provide guidance and
direction.
CAPABILITIESThe capacity, ability and competences needed to
drive desired behaviours.
SYSTEMSThe process, structure,
roles, resources and activities needed to advance
innovation efforts.
METHODSThe methods and tools used systematically to create desired results.
REF: WONDER AGENCY
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ENGA
GEME
NT
EFFORT
EMPOWERING
MASTERING
IGNITING
PURPOSE
PRINCIPLES
CAPABILITIES
SYSTEM
METHODS
LEARNING
MEASURING
REWARDING
EXPANDING
FOR INSPIRATION AND DIRECTION
FOR OPERABILITY AND AUTONOMY
FOR ACHIEVEMENT AND IMPACT
LEADING INNOVATION CULTURE
REF: WONDER AGENCY
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“CULTURE WINS OVER PROCESS”.
“WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”.
“PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS
FOR CULTURE ARE RISING.”
“WE LIVE IN A WORLD OF TRANSPARENCY”
“DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.”
METHOD PRINCIPLES
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KEEP METHOD WEIRD.WHAT WOULD MACGYVER DO?
INNOVATE, DON’T IMITATE.COLLABORATE, COLLABORATE.
CARE LIKE CRAZY.
METHOD VALUES
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“HOW WILL YOU HELP KEEP METHOD WEIRD?”
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ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT
AFTER THE FIRST WEEK.
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“EVERYONE HAS A PLAN, UNTIL THEY GET PUNCHED IN THE FACE”.MIKE TYSON
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THIS IS YOUR LIFE. “Your work is going to fill a large part of your life. The only way to be truly satisfied is to do what you believe to be great work. And the only way to do great work is to love what you do.”
Steve Jobs
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“There is a new world struggling to be born. It’s a world of higher creativity, higher purpose and
deeper fulfilment.” Marty Neumeier
Copyright © 2015 Wonder Group. wonderagency.comREF: ROGER MARTIN, CHARLES SANDERS PEIRCE.
1.
WHAT IS GREAT ABOUT YOUR CULTURE
RIGHT NOW?
2.
WHAT ASPECTS OF YOUR CULTURE MUST YOU
STRENGTHEN?
3.
WHAT MUST YOU DO TO STRENGTHEN THESE ASPECTS OF
YOUR CULTURE?
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Kanavaranta 7 C 6, 4th floor 00160 Helsinki, Finland
key contacts —
Tobias Dahlberg managing director
[email protected] T +358 50 354 0602
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www.tobiasdahlberg.com www.wonderagency.com
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Twitter: @tobiasdahlberg LinkedIn: www.linkedin.com/in/tobbedahlberg
Tobias Dahlberg
Founder & CEO Wonder Agency
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References and suggested reading:
Marty Neumeier: The Designful Company Metaskills Kim Korn & Joe Pine: The Laws of Managing Daniel Pink: Drive Edward Deci & Richard Ryan: Intrinsic Motivation and Self-Determination in Human Behaviour
Roger Martin: The Design of Business
Peter Drucker: Innovation and Entrepreneurship