lv= | peter sinden & karen martin culture eats …€¦ · comms media communication...
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LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Introduction to LV=
Where we came from
Life as a mutual
Our position in the market
# customers
# members
# employees
Liverpool Victoria
Friendly Society
Founded in 1843
LV= rebrand in 2007
Today we have
5.7m customers
1.1m members
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
To be Britain’s best loved insurer
our vision
Know your stuff Don’t wait to be asked Make it feel special Treat people like family
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV= is it’s
people…
Internal Communications is at the
very heart of that - working with
the business to drive engagement.
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Empowerment • Encourage ownership and
responsibility
• Support continual learning
and development
• Empower our people to do
what’s right for the customer
our people
EMPOWER
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Recognition • Openly through ideas and
suggestions
• Directly using ecards,
monetary awards and
nominations
• Gamification
our people
EMPOWER
RECOGNISE
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Celebration • Awards ceremonies
• Long service awards
• Birthdays
• Gifts
our people
EMPOWER
RECOGNISE
CELEBRATE
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Having fun! • Summer parties
• Christmas parties
• Themed office days
• Charity days
• Volunteering & community
involvement EMPOWER
RECOGNISE
CELEBRATE
FUN!
our people
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV=
UK HPO
UK Fin
UK Ins
employee engagement
Survey and benchmarking by Towers Watson
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Boomers Gen X Gen Y Gen Z
Employees 4.5% 22.9% 45.5% 1.5%
Leaders 2.2% 17.1% 6.1% -
Signature
product
Comms
media
communication preferences
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
in-house
Digital Signage
@LV=
Wikis
Groups
Forms
Profiles
Pics
Events
Discussions
Ideas
LV= Intranet
Q&A
News
Skills
Quals
Comments
digital
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV= Intranet
@LV= Robot 2 min ago
@LV= Robot 5 min ago
@LV= Robot 6 min ago
@LV= Robot 7 min ago
Welcome to @LV - #didyouknow you can post public updates
on what you’re doing and share them with your followers and
LV=?
#didyouknow that you can post directly to people using a
‘@mention’, enter a ‘@’ and start typing the person’s name…
#didyouknow if you’ve joined a group, you also can post to it
directly using the ‘@mention’ (eg @intranet)
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
digital layering
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
350 active groups
…by 3,000 people
22,100 comments
710k story
pageviews
+24% unique
pageviews
+19% story
pageviews
+5% story
viewtime
25,000 answers!
14,200 questions
Source: Intranet analytics: 2014 v 2013 | !nnovate: Sep ’14 – Sep ’15 | Resolv=: Aug ’13 – Sep ‘15
digital input/output
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
a culture... of doing the right thing homeworking
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Severe weather D-Day Veterans
Dover storms
a culture... of doing the right thing
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
results
Customer Satisfaction LV= UK CSI Employee Engagement
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
LV= | PETER SINDEN & KAREN MARTIN CULTURE EATS STRATEGY FOR BREAKFAST
Thank you. :)