Adriana IordanWeb Marketing Manager / Avangate / GECAD ePayment

http://www.avangate.com

Search Engine Marketing Reguli de Baza pentru Promovare Online

Online marketing concept

Online marketing implica 3 directii mari:

A. Atragere de trafic pe site / landing pages / alte site-uri

= Achizitie Trafic targetat

B. Convingerea lor sa faca actiunile dorite = Conversii / “Sneezers”

C. Loializare, cresterea valorii clientilor = Retention / Brand evangelists

1. Trafic targetat• SEM, Social Media, PR, Content & Viral Mkt, Download

portals, Affiliate Marketing

2. Conversii / Sneezers• Usability, Web Analytics, A/B & Multivariate Testing,

Online Reputation Management, Social Media, Content

3. Fidelizare / Brand evangelists• Email marketing, Programe de loializare, Promotii,

Social Media

Concepte

SEM – Search Engine Marketing

Google: 64.1 % Yahoo: 14.6 % Baidu 12.9 % Microsoft: 3.6 %        

Comscore, iulie 2008

Universal search Google search results: Organic vs. Sponsored links

Concepte

Social Media • Tehnologie,

conversatii, informatii, Flash, Ajax, RSS, wikis, podcasts blogging, microblogging, video

• Facebook, Myspace, Twitter, YouTube, WordPress, LinkedIn, Wikipedia, StumbleUpon, Digg, Delicious, Flickr

Trafic Targetat

Reguli de baza online web 2.0

1. Trafic targetat - setare obiective clare2. Masurare continua a rezultatelor si optimizare3. Fii generos inainte de a cere ceva4. Fii creativ / avantaj pentru startups5. Toate cele 3 directii mari merg impreuna

Mituri

Photo credit: http://www.flickr.com/photos/delgadina/1544582827/

“Targetez orice persoana online”.

“Mai mult trafic inseamna mai multe vanzari”

“Traficul e important pentru branding”

SEM

Reguli de baza SEO Selectare si plasare cuvinte cheie ON Page Creare continut de calitate / cod curat Creare structura de linkuri intern & din afara

Reguli de baza Advertising in motoare Platit Cuvinte cheie selectate corect, optiuni de targetare Grupuri, Campanii targetate Testare si masurare conversii

SEM Instrumente

Instrumente online gratuite

site: domain.com site:domain.com – site: sub.domain.com

link: domain.com

allinanchor: keyword

allintitle: keyword

cache: domain.com

Google Trends, Google Suggest, Google AdWords Tool

Google: online SEO tools

Studiu de caz

Isobuster.com SEO case study – cuvinte cheie / conversii

Cd recovery – 16 vanzari vs cd recovery software – 37 vanzari

Studiu de caz SEM

Isobuster.com AdWords

Inainte: 29 $ / conversie - vanzare

Dupa: cel mult: 12$ / conversie - vanzarePersonal license cost – 29 $Business license cost – 39 $

Social media

De ce trebuie sa te implici?

Targeted trafic + Rate de conversie imbunatatite = Mai multe vanzari

Incepeti prin SEM si Social Media / Cititi Google SEO Starter Guide

Masurati, experimentati, optimizati!

Adriana Iordan, Web Marketing Manager / Avangate Email: adriana.iordan@avangate.com Twitter: http://www.twitter.com/adriana_iordan Blog: http://blog.avangate.com

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