curating serendipity - geeks on a beach 2014
DESCRIPTION
A talk on creating a gravity and platform for your startup or brand to attract the opportunities that you can't control. Given August 2014 at Geeks on a Beach in Cebu, Philippines.TRANSCRIPT
Curating Serendipity #GOABserendipity
Hello I’m Mike
I am on Facebook /mikeprasad
I am on Twitter /mikeprasad
I am on Instagram /mikeprasad
I am online WAY TOO MUCH.
I’ve done a few things
The New Fundamentals: Models for Digital Marketing to Drive Your Business
Success in Digital Media is using the right mechanism + right audience + right brand & product
1. Understanding Your Business' Digital Ecosystem
2. Existing versus Thriving Online
3. Choosing the Right Channel Models, Mechanisms and Uses
4. Creating the Right Channel & Audience Strategy
Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Target Seeds Traditional Large Campaign
5. Establish Baseline Brand & Content
6. User Targeting and Reinforcement
7. Research Influencer Lists and Blogs
Broader Audience Adoption
MajorPress &
Exposure
Critical ViralBuzz
Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
8. Create the Circle of Shiny
Shiny
First LookBroa
dcas
t, Ex
port
& Sh
are
AdoptionGreat
Experience
Seed Audience
Social Media Mechanism
9. Leverage External Trends and Emergent Opportunity
10. Importance of Timing and Understanding Engagement Falloff
11. External Brand Leveraging and Audience Acquisition
12. Achieve Curated Serendipity
Want to talk more? [email protected] @mikeprasad