Download - Curating Serendipity - Geeks on a Beach 2014
![Page 1: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/1.jpg)
Curating Serendipity #GOABserendipity
![Page 2: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/2.jpg)
Hello I’m Mike
![Page 3: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/3.jpg)
I am on Facebook /mikeprasad
![Page 4: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/4.jpg)
I am on Twitter /mikeprasad
![Page 5: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/5.jpg)
I am on Instagram /mikeprasad
![Page 6: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/6.jpg)
I am online WAY TOO MUCH.
![Page 7: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/7.jpg)
I’ve done a few things
![Page 8: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/8.jpg)
![Page 9: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/9.jpg)
![Page 10: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/10.jpg)
![Page 11: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/11.jpg)
![Page 12: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/12.jpg)
![Page 13: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/13.jpg)
![Page 14: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/14.jpg)
The New Fundamentals: Models for Digital Marketing to Drive Your Business
![Page 15: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/15.jpg)
Success in Digital Media is using the right mechanism + right audience + right brand & product
![Page 16: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/16.jpg)
1. Understanding Your Business' Digital Ecosystem
![Page 17: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/17.jpg)
2. Existing versus Thriving Online
![Page 18: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/18.jpg)
3. Choosing the Right Channel Models, Mechanisms and Uses
![Page 19: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/19.jpg)
![Page 20: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/20.jpg)
4. Creating the Right Channel & Audience Strategy
![Page 21: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/21.jpg)
![Page 22: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/22.jpg)
Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Target Seeds Traditional Large Campaign
![Page 23: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/23.jpg)
5. Establish Baseline Brand & Content
![Page 24: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/24.jpg)
![Page 25: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/25.jpg)
![Page 26: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/26.jpg)
6. User Targeting and Reinforcement
![Page 27: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/27.jpg)
![Page 28: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/28.jpg)
7. Research Influencer Lists and Blogs
![Page 29: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/29.jpg)
Broader Audience Adoption
MajorPress &
Exposure
Critical ViralBuzz
Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
![Page 30: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/30.jpg)
8. Create the Circle of Shiny
![Page 31: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/31.jpg)
Shiny
First LookBroa
dcas
t, Ex
port
& Sh
are
AdoptionGreat
Experience
Seed Audience
Social Media Mechanism
![Page 32: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/32.jpg)
9. Leverage External Trends and Emergent Opportunity
![Page 33: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/33.jpg)
10. Importance of Timing and Understanding Engagement Falloff
![Page 34: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/34.jpg)
11. External Brand Leveraging and Audience Acquisition
![Page 35: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/35.jpg)
12. Achieve Curated Serendipity
![Page 36: Curating Serendipity - Geeks on a Beach 2014](https://reader033.vdocument.in/reader033/viewer/2022051609/5471abe2b4af9fa90a8b4c13/html5/thumbnails/36.jpg)
Want to talk more? [email protected] @mikeprasad