Bryan Dangerfield

Director of Athletics & Leisure Services

Recreational Tourism

Creating nostalgia

and differentiation

World Famous for…?

What can you do here, you

can’t do anywhere else?

Recreational Assets

Home of Long Drive

Athletic Venues

Tournaments (Softball, Baseball, Soccer, Football)

Golf Destination

Outdoor Adventure

Special Events

Reaching out to new markets

Use events to promote Mesquite

TV Sports Networks (Golf Channel, ESPN, others)

Stories in Media Nationwide

Golf Mesquite, International Network of Golf

Resort Marketing

Sports Visitor Direct Impact

Athlete brings 2.5 visitors

Average Spending per person, per visit = $109.31(Hotel, Food/Drink, Local Transportation, Shopping, Entertainment, Recreation, Other)

Sample 3,000 competitors

Soccer Tournament + 7,500 spectators

10,500 total visitors

x $109.31

$1.147 MillionData from LVCVA, formula from National Association of Sports Commissions

Success by Increasing…

Impact of each event (marketing reach, branding)

Number of visits (availability and weather)

Visitors per event (Hotel Rooms/Venues)

Number of events (Venues, weather)

Spending per visits (shopping, activities)

Real Growth Opportunities

Disabled Golf, Events/Sales for Events Upgrade Existing and Build New Venues

More Hotel Rooms

Business can Benefit from

Supporting Recreational Tourism