1. 1. +Brave new New worldpossibilitiesCUSTMZ FORVACATURE What canCUSTMZ CUSTMZ offerCUSTMZ for Your digital answer magazine?youyou?
2. 2. + What are Changing Why do you digital need aenvironment magazines?digitalDefinition & magazine?typesBrave new worldWhat canYourCUSTMZ offerdigitalyou?magazine
3. 3. +Its a brave new world out there
4. 4. +Digital becomes leading> Belgian population online Rise of the tablet Mobile internet
5. 5. +Social media rule 750million on Facebook, 300 million on Twitter, 79 million on LinkedIn New social media channels popping up continuously E.g. Google+, Pinterest, etc.
6. 6. +Mad men no more Content marketing replaces traditional advertising ! Peer recommendation is consideredtrustworthy by 78%, as opposed to 14% whotrust advertisements Earned media: relevance is crucial to getattention and be liked/shared
7. 7. +Track to target to improve ROI Tracking is more important than ever Knowing who your audience is, allows you totruly reach, bind and engage your various targetgroups by offering them content that is relevantto them Segmentand personalise Addressing your (future)customers as individualsis the best way to improvebrand recognitionand loyalty
8. 8. +CRM becomes Social CRM Lifestyle data enhances transactional data Learn WHO your customers are and not only WHAT they do What does he/she like? Who are his friends? What does he/she share? What does he/she search for? Where does he/she go? What does he/she do? Etc.
9. 9. +What are Are digitalWhy do you digitalmagazines need a digital magazinesmagazine?A new medium the answer?for a changingNew possibilitiesmarketing andcommunication What can YourCUSTMZ offer digitalenvironment you? magazine
10. 10. +The rise of digital magazines CurrentsituationDigital magazines already play an important role as part of the communication mixFormats TOTAL B2C B2B B2EPrint magazine42% 73% 33% 20%E-mail newsletter 42% 67% 47% 13%Digital magazine18% 27% 13% 13%Website 40% 47% 40% 33%* Source: Smin, 2010 (Netherlands))
11. 11. +The rise of digital magazines ForecastBoth brands & publishers foresee a significant increase in the next yearsFormatsDeveloped Previsions by agenciesPrint magazine46%Digital magazine on internet26%Digital magazine on intranet8% Digital magazine on iPad8% Email - newsletter27% -* Source: Customer Media Trendonderzoek, 2011 (Netherlands)
12. 12. +But how do we define a digitalmagazine? According to the Audit Bureau of Circulations (*):The label Digital Edition will be used to describe distribution of a magazines content via electronic means.?
13. 13. +What it is not or should not beA digital magazine an online pdfWorst of both worlds: looses all the strength print has to offer and uses none of the online advantagesA digital magazine adding digital elements to the print versionA solution that is neither lard nor porkA digital magazine a websiteWebsites are fast-paced, built for information, transaction, practical usage and do not offer an experience
14. 14. +What it really should beA new medium to reach, bind and engage (potential) customers Key elementsStorytelling and (editorial) content that is interesting, relevant and/or entertaining for readerAttractive design to seduce readersEnhanced experience to bind readersFully loaded with online advantages, i.e. rich media, interactivity, measurability, personalisati on, availability, etc.
15. 15. +What areWhy do you digital need a magazines digital CUSTMZ magazine? publishing needsCUSTMZ answer meet marketing needs CustomiseWhat canYouryourCUSTMZ offerdigital you? magazine magazine
16. 16. +CUSTMZ in plain English
17. 17. +CUSTMZ is an easy-to-useplatform to create and manage vibrant & state-of-the-art digital publications
18. 18. +Easy to add & edit content Text, visuals, videos and animations are easy toadd by non-developers or designers Content can be added and edited before, duringand after the designRESULTNo specific profile needed to add and edit contentVarious people can work on the same edition simultaneouslyOne single platform to manage all your content
19. 19. +Rich media without development CUSTMZ makes building complex pages moreeasy, cost-effective and accessible with thecomponents library MEANINGMinimaldevelopment on your sideFocus can go to design & contentConstantly updated with new features
20. 20. + SHOWCASE Create & edit a magazine in CUSTMZ
21. 21. +CUSTMZ offers additionaladvantages
22. 22. +Built-in social media tools Share the entire publication or specific elements via social media & access individual social media profile infoYOU CANPutas many social media buttons throughout the publication as you likeHave your content spread magazine, screen or specific featureGain insights into customer needs and behaviours by adding the lifestyle data they share online to their behavioural data
23. 23. +Unprecedented insights Trackall traffic info and reader behaviour as well as individual informationYOU CANCombinetracking info with behavioural data and individual detailsLearn what people are interested in (and not!)Act on it to optimize your ROI & ROA
24. 24. + SHOWCASE Tracking info in CUSTMZ
25. 25. + SHOWCASE Behavioural data in CUSTMZ
26. 26. + SHOWCASE Individual details
27. 27. + SHOWCASE: Select individual details for export to CSV
28. 28. +No-hassle segmentation Easilycreate a custom or alternative version that triggers the specific interests of the segment JUST IMAGINEEasycreation of multilingual versions or alternative versions for specific segmentsTargeted content: different call to actions, different opening page, different order,Future: instant segmentation in real time
29. 29. +Responsive design Deliverdigital publications across multiple platforms & devicesYOUR BENEFITSEasily publish, segment, track and analyze to all platforms and devices from the same CMSTransform a Flash-pages desktop version to a native app for iPad or choose for a html5-based version
30. 30. +Cost-efficiency Softwareas a Service (SaaS) assures a no-hassle and future-proof solution MADE EASYNo software to install, download, upgrade and manageNo hardware to purchase, scale and maintainNo costs from maintenance or upgradesNo hosting or bandwidth worriesSecure database management/improvement
31. 31. +Cases & results
32. 32. +Bruce Almighty BruceAlmighty - the first digital magazine created on CUSTMZ and available on www.bruce.be 889visitors (from a database of approximately 2.000 contacts) 6.362page views (4.091 unique page views) Average reading time of 7 minutes and 33 seconds
33. 33. + SHOWCASE Storytelling by using rich media
34. 34. +Best magazine Tour operator BEST tours chose a digital publication filled with music, images, video and interactivity to inspire and seduce readers to travel with them, while simultaneously tracking each readers individual interests. This ensures them that the content in the next editions will be even more relevant and targeted to each readers preferences www.bestmagazine.be has been visited by approximately 4.600 visitors generating 12.436 unique page views
35. 35. + SHOWCASE: Inspire, seduce & learn about your readers
36. 36. +Kuoni magazine Kuonimagazine aims at shortening the path from inspiration to action The magazine is foremost a pull-to-web to increase sales, but by offering readers a real experience and by integrating interaction they also assure customer loyalty and interest from prospects
37. 37. + SHOWCASE: Digital magazine as a pull-to-web
38. 38. +e-scoop SD Worxs goal is to reach HR-professionals in order to claim market- and value leadership SDWorxuses e-scoop as part of an integral content approach, incl. a print magazine, a blog, notification mails and a LinkedIn-page Each medium answers to specific goals and is developed separately to fully achieve its potential while also optimising the interaction between each channel
39. 39. + SHOWCASE: Integrated social media tools on various levels
40. 40. +What areWhy do you digital need a magazines digital CUSTMZ is anmagazine? easy-to-use toolCUSTMZ for you to create & manage digital What can Practical Your digitalCUSTMZ offermagazine?info magazinesyou?
41. 41. +Advantages Improve image + top-of-mind awareness Directresponse + traffic to vacature.be Viral content on social networks Facebook and/or LinkedIn connections One click CV (with LinkedIn) Detailedanalysis Database enrichment + segmentation
42. 42. +Roles Developer(ActionScript) Responsible for use and creating of components Designer(Flash) Responsible for design Editor (CMS) Responsible for content CUSTMZ support Available online
43. 43. +Timing1. Connectto CUSTMZ CMS 1 day2. Training Editor & designer: 1 day Developer: intensive training3. Createmagazine Gather content (text, video, animations, visuals) Design page with components Included in CUSTMZ Custom-made
44. 44. +Timing4. ImportCRM database 1 day5. Publish & notify Depends on users mailing system6. Extracttracking data and import into CRM database 1 day
45. 45. Questions? brigitte@custmz.com+ Stay in touch www.custmz.com www.twitter.com/custmz www.facebook.com/custmz
46. 46. +Rich media Additional images, animation, audio and videocreate a dynamic content and reinforce thereaders experience
47. 47. +Interaction Built-in links assure a fast and easy connectionto the corporate website/intranet Integrated social media make it simple to sharecontent with friends, family or colleagues Direct response createslive interaction
48. 48. +Tracking Built-in tracking tools allow to analyse on thespot what people read (or not!)
49. 49. +Targeting Content is segmented to each target group andmessages get personalised
50. 50. +Multiplatform People can read a magazine when and how theychoose on their desktop, tablet or mobile