customer centric innovation... · 3 19/02/2016 business development / tero hottinen. customer value...
TRANSCRIPT
© Wärtsilä
CUSTOMER CENTRIC INNOVATION
Tero Hottinen, GM, Business InnovationServices Business Development
19/02/20161
© Wärtsilä Internal
Source of Competitive Advantage Changing...
2
INDUSTRIAL AGELabour / Capital
BUREAUCRACYPosition is privileged
INFORMATION AGEInformation / Knowledge
MERITOCRACYKnowledge is privileged
“AGILE AGE”Action / Conviction
ADHOCRACYAction is privileged
~1980-90
Coordination achieved…By Rules
Decisions made trough…Hierarchy
People motivated by…Extrinsic Rewards
Coordination achieved…Mutual Adjustment
Decisions made trough…Logical Argument
People motivated by…Personal Mastery
Coordination achieved…Around Opportunity
People motivated by…Achievement
~2010-20
Business Development / Tero Hottinen2/19/2016
Decisions made trough…Focused
Experimentation
© Wärtsilä Internal
Understanding and Delivering Customer Value in Adhocracy
19/02/2016 Business Development / Tero Hottinen3
CUSTOMER VALUE
HARVESTING
CUSTOMER VALUE
EXPLORATION
DESIGN THINKING
User experience, providing added value through usability and service design
Understanding the latent needs (BI, foresighting, opportunity scouting, end-user research)
Providing true added value offering, shared risk and value-based revenue, co-creation
Agile experimentation, simultaneous development of solution and earnings logic, cross-disciplined know-how
OFFERING DEVELOPMENT
DIGITALIZED SERVICE
OFFERING
Specific subset
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Plenty of Tools and Methods…
19/02/2016 Business Development / Tero Hottinen4
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Wärtsilä Marine Mastermind – Open Innovation Contest
19 February 2016 Start-up collaboration at wärtsilä5
• Digitalized service offering in marine business
• Targeted for start-ups and growth companies
• Objective for Wärtsilä to– Explore the disruptive initiatives– Learn from lean start-up mindset
• Key criteria– Fit to marine– Innovativeness– Focus on customer need– Business potential and scalability
Wärtsilä Marine Mastermind
19/02/2016 W-S Innovation Team meeting6 © Wärtsilä
47 APPLICATIONS
17 COUNTRIES
5 FINALISTS
Finalists: http://www.wartsila.com/marinemastermind
