customer experience in industry 4.0 and the siemens journey · 10/18/2017 · customer experience...
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Customer Experience in Industry 4.0
and the Siemens JourneyMartin Hablutzel| Head of Strategy
Melbourne I October 18, 2017
Unrestricted © Siemens Ltd 2017
© Siemens Ltd 2017. All rights reserved. siemens.com
© Siemens Ltd 2017. All rights reserved. siemens.com
Digitalisation is transforming the industrial space
© Siemens Ltd 2017. All rights reserved. siemens.com
BMW 1985
20 individual models with some customisable options
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BMW Today
Over 100 individual models today with many customisable options
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Future possibility with Industry 4.0
What does personalised mass production look like?
Design your own model with unlimited customisable options
Flare Wheel Arch +15%
© Siemens Ltd 2017. All rights reserved. siemens.comSource: AFR Weekend, 13 April 2017
Source: www.tomcar.com.au
© Siemens Ltd 2017. All rights reserved. siemens.com
Industry 4.0 – the Fourth Industrial Revolution
From the computer to the
production line, new
technologies are shrinking
the time between virtual
planning and
manufacturing.
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© Siemens Ltd 2017. All rights reserved. siemens.com
© Siemens Ltd 2017. All rights reserved. siemens.com
Additive manufacturing leveraged in both services and
production
Mobility Power Services
3D print for in production
Rapid response to change requests
3D printing for repair of gas turbines
Repair duration shortened by 90%
3D printing
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Power plant operations
Avoiding plant shutdowns
Increased productivity
Measurable benefit
High-speed rail
Availability guarantee for rail operators
On-time rate up to 99.9%
Digital Services
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Production line for the automated installation of doors to a VW Golf 7: systematic linkage of
data, innovative industry software and powerful production hardware
Digitalisation and Industry 4.0 is not only for large enterprises…
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… but also applicable to smaller companies
“Teamcenter can be implemented without having to make major adjustments.
The software is thus ideally suited for small and medium-sized enterprises like ours.
• CB & VALKO s.r.l. (Italy, 50 employees combined)
• Catering equipment suppliers for polyvalent cooking appliances,
electrical convection ovens, vacuum packaging machines, etc.
Stronger digitalization of the production
processes
• NX for design of complete machines
• Teamcenter as uniform data platform
Increase of competitiveness
• Time to market: working prototypes ready one
month after design completion
• Flexibility: 6 new product models designed
every year from scratch
• High variance: more than 500 different product
models regularly managed and updated in
Teamcenter
“
Digital model Realized vacuum
packaging machine
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…and for small products
Mass customisation:
Sales and Marketing direct link through to Production
© Siemens Ltd 2017. All rights reserved. siemens.comhttps://www.youtube.com/watch?v=tl9ZXeMyKh4
Source: www.firewiresurfboards.com
© Siemens Ltd 2017. All rights reserved. siemens.com
Source: www.pwr.com.auSource: www.carsguide.com.au/car-news/pwr-locals-supplying-radiators-
for-f1-porsche-mclaren-and-aston-martin-35270
Source: www.smh.com.au/business/formula-one-car-cooler-pwr-joins-tesla-in-
keeping-storage-batteries-colder-20160315-gnk2sc.html
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