customer first: from data to insights to impact
TRANSCRIPT
CUSTOMER FIRST
FROM DATA TO INSIGHTS TO IMPACT
Sven Arnauts
SALES & MARKETING
- “THE OLD WAY”
THE DEATH OF
CUSTOMER EXPERIENCE
IT’S ABOUT CREATING
VALUE
IT’S ABOUT
DEEP CUSTOMER CONNECT
ANALYZING YOUR DATA AND UNDERSTANDING YOUR CUSTOMERS TO IMPROVE RETURN ON SALES & MARKETING
SMARTER
BETTER
FASTER
8
ABOUT US
KEY TAKEAWAYS
FOUR
Make ita process
THREE
Evaluate onValue Creation
TWO
Focus on Customer Lifetime Value
ONE
Truly understanding your customers
