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Based on a study on the content strategies and campaigns of some of India's top retail and fashion brands, the report shows that "corporate identities" can be built by helping customers express their own personal identities.

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Page 1: Customer Identities: What They Mean for Social Engagement?
Page 2: Customer Identities: What They Mean for Social Engagement?
Page 3: Customer Identities: What They Mean for Social Engagement?
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