customer preferences of dell over hp
TRANSCRIPT
PRESENTED BY:- BINNY SAMUEL SUVRADEEP SINHA RAJESH MANJAREKAR SONAM PATIL HEMENDRA MHATRE
“Research is an organized set of activities to study and develop a model of procedure technique to find the result of a realistic problem supported by literature and data such that its objectives are maximised”
WHAT IS RESEARCH
Is defined as a highly intellectual human activity used in the investigation of nature and matter and deals specifically with the manner in which data is collected, analyzed and interpreted.
RESEARCH METHODOLOGY?
A hypothesis is an explanation for a phenomenon which can be tested in some way which ideally either proves or disproves the hypothesis.
Null hypothesis (Ho) Alternative hypothesis(HA)
WHAT IS HYPOTHESIS
DELL
World's largest computer distributors in terms of both quantity of units sold and gross income.
One of the United States' largest corporations. A multinational information technology corporation based
in Round Rock Texas, United States Name of the founder, Michael Dell. One of the largest technological corporations in the world. Employs more than 96,000 people worldwide.
Founder
DELL VIDEO
DELLStrength
Inventory turnover rate is �6 days.
Revenue Growth at 100%.
Cost efficiency. � Direct to customer
business model: minimum credit risk.
Latest technology Customization.
Internet sales leadership: $5M everyday, worldwide.
Weakness No proprietary �
technology. High dependency
on component suppliers.
Lack of Software Support for customers.
DELL Opportunity Network service in
B2B. Strong potential in �
China and India. Low costs and
advanced technology. Growth in business,
education and government markets
Threat Dells market share �
very less. Price range
considered premium. Currency fluctuation.
Political instability.� Tariff trade barrier
HEWLETT PACKARD One of the world's largest information technology
companies, operating in nearly every country. Founded by Bill Hewlett and Dave Packard. Developing and manufacturing computing, data
storage, and networking hardware, designing software and delivering services.
Includes personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products.
HP COMPAQ MERGER In 2002, HP officially merged with
Compaq. Compaq itself had bought Tandem
Computers in 1997 and Digital Equipment Corporation in 1998
HP became a major player in desktops, laptops, and servers
HP VIDEO
HEWLETT PACKARD
Strength Leadership Position. Consumer Centric
Brand. Strong after sales
service. Design Strategy:
looks. Cost Strategy.
Weakness
Low Flexibility: Unlike Dell, HP does not have high customization available.
Decline in digital �entertainment market.
Opportunity PC business. Service Industry:
Bought Worlds no.2 service
Threat Pricing pressure. Component pricing. Slow revenue growth
HEWLETT PACKARD
POPULAR MODELS
Dell Inspiron 15R (T540511IN8)
HP Pavilion DV4-2103TU
Rs. 36,600 Rs. 40,500
DELL AND HP COMPARISON
NEED FOR STUDY:-
As it is observed that Dell and HP are the top two computer brands among the buyers.
Among Dell and HP which brand was most preferred.
The study helped to understand the different thinking and the perspective of the people.
HYPOTHESIS
Ho There is no significant difference between preferences of DELL & HP
HA There is a Significant difference of customer preferences of DELL over HP.
SAMPLE AREA & SAMPLE SIZE
As the research was on the Computer Industry the Sample size selected was working professional and students in and around Thane.
The population Size: - Students, and working professionals in Thane.
Sample Size: - 100 Nos.
WHICH BRAND YOU'RE USING?
Dell36%
HP27%
Acer12%
Lenovo10%
others15%
TOP BRANDS
HP DELL LENOVO ACER SONY OTHERS0
10
20
30
40
50
60
70
80
90
100
DELL OR HP YOUR PREFERENCE?
Dell63%
HP37%
Durability22%
Price31%
Brand value44%
Others2%
Price22%
Durability25%
Brand value45%
Others7%
WHO OFFERS GOOD DESIGNER LAPTOPS/DESKTOPS
DELL62%
HP38%
COMPARING THE FEATURES AND PRICE WHICH IS A BETTER BUY?
DELL78%
HP22%
HP OR DELL WHICH IS EASILY AVAILABLE?
DELL HP0
10
20
30
40
50
60
70
IS THE WEIGHT OF HP AND DELL SAME?
YES14%
NO86%
HP OR DELL WHICH IS LIGHTER?
HP46%
DELL54%
CHI SQUARE TEST It is usually used to prove or disprove
hypothesis. This test is conducted when sample size is 50
or more than 50, so as the researcher’s sample size was 100 the above test was conducted.
CHI SQUARE TEST
X2 tab 3.84 < c X2 cal 9.68
Calculations are done in Schedule I
SCHEDULE IPreference O E O-E (O-E)2 (O-E)2/E
DELL 63 50 13 169 3.38
Hp 37 50 13 169 3.38
Total 100 - - - 6.76
Degree of Freedom = n-1 = 2-1 =1Level of significance is 0.05
CONT’D X2 tab 3.84X2 cal 6.76
X2 tab 3.84 < X2 cal 6.76
Ho is rejected & HA is Accepted
So there is significant difference between preferences of Dell & Hp.
DELL OR HP YOUR PREFERENCE?
Dell63%
HP37%
OBSERVATIONS: Out of the total sample size. Dell was used by 36% , HP was used by 27%,
Acer was 12%, Lenovo was used by 10% and other brands were used by 15% of the Subjects. (See Diagram 01).
HP and DELL both were preferred by the whole sample size in the top three brand.
Out of the top two brands Dell and HP, 37% preferred HP where as 63% preferred Dell.
Out of the 37% who chose HP, the reason they chose HP was,
Durability: 22%
Price: 31%
Brand value: 45%
Other reasons: 2%
Out of the 68% who chose Dell, the reason they chose Dell was,
Durability: 22%
Price: 25%
Brand value: 45%
Other reasons: 8%
Out of the total sample size 62% think DELL offers good designer
Laptops/Desktops as compared to HP’s 38%.
Comparing the features and price 78% preferred Dell and 22% preferred HP.
60% believe Dell is easily available and 40% believe HP is easily available.
86% think there is difference of weight between HP and Dell among the 86%, 54% say Dell is lighter and 46% say HP is lighter.
OBSERVATIONS: (CONT.)
FINDINGS
DELL & HP were the top two preferred brand among the sample size.
Between DELL & HP, DELL was more preferred than HP.
The sample size who preferred HP, preferred it for its brand value, price & durability.
People who prefers DELL, preferred it especially for its brand value & durability.
According to the chi square alternative Hypothesis is accepted.
There is a Significant difference of customer preferences of DELL over HP.
With reference of the questioner it is concluded that Dell is more preferred by the consumers than HP.
CONCLUSION
LIMITATIONS
The limitations which we observe were as follows: With respect to actual population the sample size
was too small. This might be effect the final result. Since the responses were only from Thane, the
report cannot be generalized for whole Mumbai and Thane.
Respondents may have given bias information. The time limit and money for the research was
limited to collect adequate information for inference for the consumer buying behaviour.
RECOMMENDATION HP should try to customize their
products on consumers' preference. HP should also look for the Direct model
like that of Dell to increase the profit to improve quality of the product.
Dell should look for more designs like of HP’s matte finish designs.
BIBLIOGRAPHY Paneerselvam, R, Research Methodology,
Prentice Hall of India, New Delhi (2009) www.youtube.com, for videos HP and DELL’s official website, for details of
the company. www.wikipedia.com, for definition of all the
terms. Compareindia.com
THANK YOU