customer product experience
DESCRIPTION
In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.TRANSCRIPT
Customer Product Experience
contextual: appeal through emotion
Technology
Changing
Evolving
Contextually
personalizedinformation
information accesscameras everywhere
everythingbranding
connected to sellersalways-on
invasive
mobile
instantnano-campaigns
overload
socialworks
personal
In an ever evolving and contextually changing product landscape, it has become imperative to evoke specific emotions while designing product experiences.
Invoking Targeted
emotional resonsesDuring the design phase, this can ultimately lead to Consumer adoption of product innovations both seamlessly and at an accelerated rate.
Maintaining Brand
sanctity through
controlled contextual
emotional responses.
motivational: awareness utilizing persuasion
Achieving Emotional Enlightenment provides insight & AFfectation into behavioral responses
TriggersDesign
appeal to values
achievement
cognitive loadconceptual metaphor
experience-taking
limited choices
readabilitystorytelling
scarcityloss aversion
demonstrationkeywords
belonging
certaintyfamiliarity
authorityautonomy
relative valuesurprise & delight
recognition
curiosity
chunking
bandwagon-effectanchoring
collecting
effort justification
social proof
faith in aestheticsjustifying requests
visual designnegative space
Psychological insight and inserting triggers (single design elements that change motivation) into the design of the product can shape the
CUSTOMER EXPERIENCE
incorporating persuasion:
Most beneficial when affecting whether people do specific tasks by design… Without placing too much importance on the path to accomplishment.
selling: ease of appreciated awareness
ethnographic discovery = facilitative approach
What are the grounding elements of designing experiences that intrinsically link somewhat nebulous psychological tenants?
Ethnographic research play an enormous role in designing according to the needs of the Consumer, bringing the customer experience back to motiva-tions grounded in real-world experiences.
Creating and documenting this “blueprint” of the service is inline with the process of “getting it right” as early as possible in the product lifecycle.
consumer vs. environment
environment vs. consumer
guiding: the brain listening and coping
specific experiences delivered organically
brain science customer product experience
michael allenberg, CSMexperience designer | entrepreneur | product development
@allenberg93
uint.co
michaelallenberg.me
twinblr.tumblr.com