customer relationship management heads to the cloud
TRANSCRIPT
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GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE
MASTER OF BUSINESS ADMINISTRATION
Malaysian Graduate School of Entrepreneurship & Business
UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )
GROUP MEMBERS
1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P
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CUSTOMER RELATIONSHIP MANAGEMENT HEADS TO THE CLOUD
CASE STUDY MEETING 4
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Question 1•What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?
Question 2•What are the advantages and disadvantages of using cloud-based enterprise applications?
Question 3
• What management, organization, and technology issues a convensational CRM system versus a cloud-based version?
QUESTIONS
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Question 1
What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?
Small Business
• That find the on demand model especially appealing
• No large up-front hardware and software investments or lengthy implementation on corporate computer system
• Saleforce’s e-mail and Web-to-lead capabilities helped company quadruple new sales leads
• Companies that manage their CRM apps with a cloud infrastructure have no guarantees that their data will be available at all time, or even that the provider will still exist in the future
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Question 2
What are the advantages and disadvantages of using cloud-based enterprise applications?
Advantages
• Cost Efficiency• Backup and Recovery• Increased Storage
Capacity
Disadvantages
• Security and privacy in the Cloud
• Limited control and flexibility
• Increased Vulnerability• Dependency and
vendor lock-in
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Question 3
What management, organization, and technology issues a convensational CRM system versus a cloud-based version?
Management
• To support decision making• Enable rapid responses to
customer requests for information or products
• Removing hardware and its complications are companies not suited for ERP and CRM
• Can made large investments on traditional and customized solutions
Organization
• Traditional ERP and CRM solutions demand for technical staff
• Cloud-based solutions allows to optimize HR to focus on operation
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Question 3
What management, organization, and technology issues a convensational CRM system versus a cloud-based version?
Technology
• Seeks to cut cost Companies That Use Cloud Based ERP and CRM Services: it enables them to achieve operational excellence and customer intimacy
• It releases them from infrastructural maintenance and its respective fixed (servers, storage, networking components) and operational costs