customer satisfaction and behaviour

8/8/2019 Customer Satisfaction and Behaviour

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DECLARATION

I herby declare that the project titled CONSUMER BEHAVIOUR ANALYSIS FOR

BUSINESS STANDARD NEWSPAPER is an original piece of research work carried

out by me under the guidance and supervision of Prof. Hemant patil . The information

has been collected from genuine & authentic sources. The work has been submitted in

partial fulfillment of the requirement of MBA to Pune University .

Place: Pune Signature:

Date: / /10 ( DILIP DEVRA )


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ACKNOWLEDGEMENT

I take this opportunity to express my deep sense of gratitude to BUSINESS

STANDARD LIMITED Pune. I am also very grateful to Mr. MADHAV MUTHGARE

the Zonal Head of the Maharashtra in BUSINESS STANDARD NEWS PAPER for

providing me an opportunity to complete my summer training in the BUSINESS

STANDARD NEWS PAPER.

I also avail this opportunity to give my thanks to Mr. Yogesh, Distribution Head in Pune

for guiding me at every stage in my project. In spite of their busy schedule they took out

the time to answer my queries patiently and helped me throughout the project.

My sincere thanks to all staff of BUSINESS STANDARD for all the cooperation and

assistance to me at any time without which the project would have been incomplete.

I would also like to thank Prof. HEMANT PATIL my project guide from

DNYANSAGAR INSTITUTE OF MANAGEMENT & RESERCH, BALEWADI,PUNE-411045 , for his guidance and support throughout this project.

Last, but not the least, I would like to thanks my family and friends who have been

constant source of encouragement throughout.

DILIP DEVRA

MBA (Marketing)


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EXECUTIVE SUMMARY

The newspaper marketing differs extensively from the marketing of other consumer

goods. The newspaper promotion is not possible in conventional scenario; neither can the

reader be offered any tangible incentive. In case of any consumer durable the possibilities

of promotion are there by demonstration at POP and direct consumer schemes. More over

consumer durable have definite self life, which the newspaper do not have the house is

market for the newspaper industry as it is a door delivery product. No brand trials are

possible in absence of any alternative brand at the door of consumer.

To over come these direct marketing has proved to be quite beneficial and free copies and

supplements are distributed for a specific period of time. Then the reader is asked to

subscribe. But as the newspaper being a mind product and habit forming. It becomes

difficult for the reader to switch over from one newspaper to another after reading a

particular one for a long duration. Here comes the question Can the newspaper

readership be changed?

After a lot of research and analysis finding is in favor, and the answer is affirmative.

The brand trials being negligible (contrary to the case of consumer durables) - no similar

or better product will do living aside the question of inferiority.

The newspaper which is going to the reader, you ask him to switch/ subscribe to must

come up to the expectations and has to overcome his mental makeup so that the reader

start liking the product and continues with it .

The publishers have to put the reader in the middle of the story (by AC Neilson ORG

MARG in their recent study ) the product being as per the readers requirement. Needlessto mention the newspaper marketer needs to understand the fact what his reader wants

something more than a newspaper


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TABLE OF CONTENTS

SR. NO

PARTICULARSPAGE NO.

1. Introduction 1

2. Objectives 16

3. Company Profile 18

4. Research Methodology (Limitations) 28

5. Literature survey 39

6. Data Analysis 42

7. Findings 51

8. Recommendations 53

9. Conclusion 55

10. Bibliography 57

11. Annexure 59


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INTRODUCTION

INTRODUCTION


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Consumer Behavior

Definition of Consumer behavior

Belch and Belch define consumer behavior as 'the process and activities people

engage in when searching for, selecting, purchasing, using, evaluating, and disposing of

products and services so as to satisfy their needs and desires'.

Consumer behavior invented by arpit aggarwal (in consumer business context) referred

to as the study of when, why, how, where and what people do or do not buy products. It

blends elements from psychology, sociology, social, anthropology and economics. It

attempts to understand the buyer decision making process, both individually and in

groups. It studies characteristics of individual consumers such as demographics and

behavioral variables in an attempt to understand people's wants. It also tries to assess

influences on the consumer from groups such as family, friends, reference groups, and

society in general. Customer behavior study is based on consumer buying behavior, with

the customer playing the three distinct roles of user, payer and buyer. Relationship

marketing is an influential asset for customer behavior analysis as it has a keen interest inthe re-discovery of the true meaning of marketing through the re-affirmation of the

importance of the customer or buyer. A greater importance is also placed on consumer

retention, customer relationship management, personalization, customization and one-to-

one marketing. Social functions can be categorized into social choice and welfare

functions. Each method for vote counting is assumed as a social function but if Arrows

possibility theorem is used for a social function, social welfare function is achieved.

Some specifications of the social functions are decisiveness, neutrality, anonymity,

monotonocity, unanimity, homogeneity and weak and strong Pareto optimality. No social

choice function meets these requirements in an ordinal scale simultaneously. The most

important characteristic of a social function is identification of the interactive effect of

alternatives and creating a logical relation with the ranks. Marketing provides services in

order to satisfy customers. With that in mind, the productive system is considered from


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its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et

al., 2009).

Consumer behavior also called as Consumer Psychology is a branch of applied

Psychology, marketing and Organizational Behaviour. It examines consumer decision

making process and ways in which they gather and analyze information from the

environment. See the consumer behaviour article for an overview. Consumer behaviour is

a multidisciplinary field which is integral to Industrial Psychology and aspects of

household economy studied in microeconomics. Consumer behaviour also means the

actions shows by consumers while making decision to select household and consumer

items. Consumer behaviour is very interesting theory to learn for MBA Students.

Media

In general, "media" refers to various means of communication. For example, television,

radio, and the newspaper are different types of media. The term can also be used as a

collective noun for the press or news reporting agencies. In the computer world, "media"

is also used as a collective noun, but refers to different types of data storage options.

INTRODUCTION TO PRINT MEDIA

Communication has become a core competence for any kind of business today.

Throughout the value chain, the need for seamless voice and data connectivity has

become indispensable for sustainable competitive advantage

There are different Medias of communication. and newspaper is one of them.

Newspapers, the earliest form of the media, have been around in some sort of a way as

long as the printing press. In Elizabethan London, they took the form of pamphlets filled

with grisly tales of murder, executions, witchcraft and monstrous creatures.


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The power of the newspaper in a democracy got unleashed in 1820, when publishers rode

on Queen Carolinas trial to garner public support for her. George IV, the then king, was

adamant that his wife, Carolina of Brunswick, should not become queen and so sought to

divorce her. The media as an institution has never looked back since and only grown in

power, stature and control on the general public. And in a democracy where freedom of

speech is a fundamental right, the media is the ultimate expression of right.

Formal advertising emerged in the late 19th century, taking the form of salesmanship in

print as defined by an early guru, John Kennedy. It evolved through the 20th century

from being just information dissemination to creating desire and engagement, reaching its

crescendo in the late 20th century, when it was branded the want makers. If the the

media is representative of freedom of speech in a democracy, advertising (andmarketing) is the expression for freedom of choice, the other fundamental right in a

democratic world.

A Newspaper is a publication containing news, information and advertising, usually

printed at low cost paper called newsprint. It may be general or special interest, most

often published daily or weekly.

General interest newspaper are usually journals of current news. Those can include

political events ,crime, business ,culture ,sports and opinions. Newspaper use

photographs to illustrate stories; they use editorial cartoonists to illustrate writing that is

opinion, rather than news.

The history of newspaper is an often dramatic chapter in the human experience going

back some five centuries. In Renaissance Europe hand written newsletter circulated

privately among merchants ,passing along information about everything from wars and

economic conditions to social customs and human interest features. The first printed

forerunners of the newspaper appeared in Germany in the form of pamphlet or

broadsides ,often highly sensationalized in content. Some of the most famous of these

report the atrocities against Germany in Transylvania perpetrated by sadist veoved named

Vlad Tseps Drakul , who became the count Dracula of latter folk fore.


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The Industrial Revolution as it transformed all aspects of American life and society,

dramatically effected newspaper. Both the numbers and their paid circulation continued

to rise. The 1850 census catalogued 2526 tables titles. In the 1850s powerful giant

presses appeared to print ten thousand complete papers per hour. Newspaper growth

continued unabated in the post war years. An outstanding 11314 papers were recorded in

the 1880 census. The newspaper industry in India started of during the war of

Independence to enlighten the country and spread the message of brotherhood. The first

newspaper to be published was Azad Kesari.

With the passage of time the industry has grown by leaps and bounds and not only the

general dailies but also the demand for financial dailies has increased. The major players

in the market of financial dailies are Economic Times, Business Standard, Financial

Express and Business line.

In the Hi tech internet savvy generation newspaper still remains the tremendously

powerful medium. The first thing any body looks or searches for is news paper with a hot

cup of tea. So newspaper is a media which is the first thing in the fresh mind wherein its

contents affect the human mind.

According to a general study every one due to the busy daily routine only checks in the

newspaper his particular section which appeals to him the most. Due to the current

competition given to readership of newspaper by the upcoming flashy national and

international channels and internet. The only basic reason as to still newspaper business is

surviving is its easy availability and low pricing Still the threat on this newspaper

readership remains that is why I choose the topic to find out , can there be some measures

which can increase this readership or can newspaper readership .Be changed from the age

old selective to something fresh and new, as this is the only media which caters to all

from young to old and rich to poor for this readership survey I chose the newspaper

Business Standard Ltd as its the newspaper which talks sense and is in market with

good marketing strategies and got good stuff to read over since it came into existence.


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For this survey I selected place like Karve Nagar, Shivagi Nagar, Pimpary, Nigadi ,

Chinchwad, Bhosari, Hadapser, Kalyani Nagar, Katraj, Swargate, Deccan, FC Road,

Station Area, Magarpatta city, NIBM Road, Kondhwa, Fatima Nager, as these place have

a mix people from all age , cast and creed .The basic reason of this readership survey is to

find can the newspaper readership be changed from one particular to any other if it has

good articles and caters to all according to their wishes and liking .And can a newspaper

company or a group flourish in this tough state of affairs with upcoming threats of

electronic media and changing taste of news generation.

Registrar of Newspapers for India

Introduction & Activities

The Office of the Registrar of Newspapers for India, more popularly known as RNI came

into being on 1st July, 1956, on the recommendation of the First Press Commission in

1953 and by amending the Press and Registration of Books Act 1867.

The Press and Registration of Books Act contains the duties and functions of the RNI. On

account of some more responsibilities entrusted upon RNI during all these years, the

office is performing both statutory as well as some non-statutory functions.

Under Statutory Functions, the following jobs are covered:


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Compilation and maintenance of a Register of Newspapers containing particulars

about all the newspapers published.

Issue of Certificate of Registration to the newspapers published under valid

declaration.

Scrutiny and analysis of annual statements sent by the publishers of newspapers

every year under Section 19-D of the Press and Registration of Books Act

containing information on circulation, ownership etc;

Informing the District Magistrates about availability of titles, to intending

publishers for filing declaration;

Ensuring that newspapers are published in accordance with the provisions of the

Press and Registration of Books Act 1867 and the Rules made there under.

Verification under Section 19-F of the PRB Act, of circulation claims furnished

by the publishers in their Annual Statements; and Preparation and submission to

the Government on or before 31st December each year, a report containing all

available information and statistics about the press in India with particular

reference to the emerging trends in circulation and in the direction of common

ownership units etc.

The following items fall under the non-statutory functions:

Formulation of Newsprint Allocation Policy - Guidelines and issue of

Eligibility Certificate to the newspapers to enable them to import newsprint

and to procure indigenous newsprint.

Assessing and certifying the essential need and requirement of newspaper

establishments to import printing and composing machinery and allied

materials.

India Newspapers


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A India News [In English]

A1 India News [In English] Aajkaal (Kolkata, West Bengal) [In Bengali] Aaj Tak

ABC Live

Adinor Sambad (Assamese, Guwahati)

Anandabazar (West bengal) [In Bengali]

Aaraamthinai

Abasar (Bengali)

Accommodation Times

Afternoon

Agra of Taj (Agra)

Agranews [In Hindi & English]

And many more.


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ACHEIVEMENT TILL DATE

I started my project from 1st June and we were well equipped as we have been provided

proper training. In the sense of achievement of my project task, I have got 2 postpaid and

16 subscriptions for business standard newspaper in this summer internship programme.

Till 7th June we were provided with necessary training and complete product

knowledge along with nuances of marketing by regional head of Business Standard for Maharashtra and Goa Mr. Madhav Motghare. . From 8th July, 2009 business standard

asked us to promote the newspaper under postpaid scheme. The response and the

feedback of customers were amazing. Along with postpaid we also introduced one

prepaid scheme and we catched the customer mind in fraction of time. I already collected

the data of financial newspaper readership and found that economic times is the market

leader in financial newspaper category.

Our prepaid yearly subscription offer was going good as many of the readers of economic

times were price sensitive and we converted confused customers into customers of

business standard .


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OBJECTIVES

OBJECTIVES


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OBJECTIVES OF THE STUDY

Primary objectives:

1) To study consumer behavior for financial daily newspaper.

2) To find out readers of financial daily.

3) To find out expectation of particular segment for financial daily.

Secondary objective:

1) To find market competition in Pune city for the financial news paper.

2) To get data of potential corporate offices randomly.


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COMPANYPROFILE


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COMPANY PROFILE

Information is vital in every aspect of business and life, even more important is the

medium of getting this information. Moving forward reliability becomes key factor

influencing readership and thats where Business Standards out scores its competitors.

Business Standard is the second largest newspaper read among Business Dailys ,a

position which has been re-confirmed by the DMS-4and 5 studies .(Decision Maker

Survey)

Business papers are an important tool of decision making and the most preferred choice

in this vital decision making process is BUSINESS STANDARD. It ensures a better

perspective on every day investment, keeping you ahead of the markets.

Business Standard is the most preferred choice in vital decision making process. It helps

the readers in keeping ahead of the market.


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National Presence

Business Standard has a print-run of over an 110,000 copies and is published from top 12

locations in the country.

Mumbai

New Delhi

Kolkatta

Chennai

Bangalore

HyderabadAhmedabad

Chandigarh

Cochin

Pune

Lucknow

It is probably the only daily publication where more than 80% of the readers are decision

makers.

Business Standard is the only business newspaper to have a foreign partner & Financial

Times had came to this decision after evaluating all the other business dailies in the

country on grounds of most credible and unbiased business journalism.

What the Opinion leaders say about us

Manmohan Singh Prime Minister (part of his speech, as chief guest of Business

Standard Awards 2005)


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I can confess to a certain element of personal interest in this function today, as I have

been loyal reader for nearly 3 decades. When I started reading Business Standard, it used

to be an afternoon newspaper in New Delhi, and it is to Mr. Ninans credit that he

succeeded not only in making it a morning news paper in our capital city, but also for

starting new editions across the country. I therefore compliment the management and

editorial team of Business Standard for their professionalism, integrity and leadership in

an important segment of our national media today.

Mukesh Ambani - (part of his Speech, at Business Standard Awards 2005)

I have followed the growth of business Standard with great admiration. It exemplifies

exacting standards in economic & enterprise reporting. It is admired for both quality andintegrity.

Sir David Bell Chairman (Financial Times)

Our investment in Business Standard Ltd. will help us bring the FT into the daily lives of

every business person in India, much like it is in the rest of the world. Business

Standard's dedication to the highest standards of journalism has long made them a close

partner of ours. We are delighted to make an investment in their future, and in the future

of Indian publishing.

Introduction

Earlier started in Kolkata in 1975.

Daily sell is around 100000 copies.

Purely made for business.

Its only one kind Indian publication which has syndication with financial times

London.


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Punch line is when you are sure.

As newspapers became more reliable and began appearing more

frequently, they began to play a major role in commerce, through their

advertisements and by printing price listings and market reports. A German

newspaper, published by Lucas Schulte, had begun appearing two times a week in

1625. The world's oldest surviving printed daily newspaper, Einkommende

Zeitung, appeared in Leipzig in 1650. The first successful English daily was the

Daily Courant, which first appeared in London in 1702. In the early eighteenth

century, according to journalism historian Stanley Morison, the newspaper gained

"a hold on London's commercial classes which it never lost." At that time, too,

great essayists like Joseph Addison, Richard Steele, Daniel Defoe and JonathanSwift began publishing newspapers filled with their social and political

commentaries in London even though these papers were more similar in content

to modern-day opinion magazines.

Radio and television stations, cable networks, magazines and new

computer information services also contribute to the range of information now

available to citizens. Most major newspapers have also added opinion pages,

which air views that differ from those of the newspaper and its publisher. Still,

many press critics fear that the decline in the number of competing newspapers

available in the worlds cities, the increasing corporate ownership of those

newspapers that have survived and the standardization of their news coverage

have limited the different voices and the different perspectives on the world

available to the various people of the world.

Salient Features of BUSINESS STANDARD

The Editorial Page is widely recognized as having the most stimulating set of

columnists, which provides the readers with their views on keys issues.


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BS-200 is a one of a kind vertically laid out tablet shaped stock page, which is

designed to give the serious business reader a unique edge. It evaluates the stocks

of 200 of Indias best companies on the basis of 22 parameters and couples this

with insightful coverage of companies and an extensive spread of all the markets.

It has an exclusive syndication with the worlds foremost business daily The

Financial Times of London

Its contemporary design and two distinct sections allow easy navigation, and

quicker access to information.

It has specific pages on stocks and commodity news. Thus it gives the reader

information on all categories of stocks.

Accent West is a supplement, which brings two pages on the regional business

scenario: which include emerging players, local business events and industry

specific news.

The Real Estate and Business Education pages give a wide and comprehensivelook into these rapidly growing areas.

The political news gives an exclusive insight into how a political event can affect

the economy; both in the long run and short run.

Case Study methodology is followed in Business Standard in its weekly

supplement called Smart Investor.

It provides in-depth analysis on economic issues. Thus it tries to provide the facts

behind the figures.


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Product Profile of Business Standard Newspaper

The newspaper can be divided into two sections. The first section consists of

Front page-headlines

Economy and policies

Politics

Companies

Editorial

International news

Section two consists of Money and Market which covers

Mumbai business news.

Stocks, commodities listing, mutual fund sensex analysis etc .


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VALUE AD TO READERS

Weekly tabloids

1. Smart Investor(Every Monday)

2. The Strategies (Every Tuesday)

3. ICE World(Alternative Wednesday)

4. BS Weekend(Every Saturday)

Monthly Magazines

1. Motoring

2. Open sky

Annual Magazines :1. The Fund Manager

2. The Billionaire Club

3. Banking Annual

4. BS 1000

5. Spend


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PIONEERS AND CONTRIBUTERS

Among the other senior journalists in the team are:

A.K.Bhattacharya, former editor of The Pioneer and associate

Editor of the Economic Times,

Shyamal Majumdar, former resident editor of The Financial Express.

Business Standards stable of specialist contributors includes some of the sharpest minds

in economics and business.

Shankar Acharya, former Chief Economic Advisor, government of India,

Subir Gokarn, Chief Economist,Crisil, Deepak Lal, Professor of Economics, UCLA,

Bibek Debroy, Director, Rajiv Gandhi Institute for Contemporary Studies,

Suman Bery, Director-General, National Council of Applied Economic Research,

Alexander Nicoll, Assistant Director, International Institute for Strategic Studies,

Arvind Singhal, Chairman, KSA Technopak.

The newspapers columnists include

Surjit Bhalla, TCA Srinivasa-Raghavan,

Sunil Jain

AV Rajwade


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RESEARCH

METHODOLOGY


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RESEARCH METHODOLOGY

Meaning of Research

Research is systematic of investigation undertaken in order to discover new facts. It

provides a structure for decision making .Research is an inseparable part of Human

knowledge .it is process that takes the assistance of the scientific method in solving

problems. Research is a way of thinking .it clarifies the thought process .research is

undertaken in natural and social science .it always excepts piece of work that advance

human knowledge .todays research became important activity in overall social or order.

Method means way of doing something. Research methodology provides a framework to

conduct a research. We can say, research methodology is a science research

.methodology provides a way and guiding principal for research. Hence study of research

methodology became very importance in todays academic carrier.

Definition of Research

Research is a careful or critical inquiry or examination in seeking facts or principal

diligent investigation in order to ascertaining something.


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IMPORTANCE OF RESEARCH :

IMROVEMENT

IN THETOOLS

&TECHNIQUES

WEALFARE

REFORMS

GUIDING

SOCIAL

PLANNING

SOLVINGPROBLEMS

OFBUISNESS

&INDUSTRY

PLANNING

HUMAN

RESOURCE

FORMATING

GOVT.

GUIDING

SOCIAL

GROWTH

BANKING

INSTITUTION

PRODUCTION

DECISIONS

MARKETING

DECISION

RESEARCH

HELPS


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RESEARCH METHODOLOGY

DATA COLLECTION:

Data collection is an integral part of the research. It calls for developing the most

efficient research plan for gathering the needed information. Information which is

generated the first time and is fresh is called primary data and it is generated by four

main methods viz. observation, experimentation, interviewing and estimation. The primary data can be collected through telephone, interviews, group interviews, mail

surveys and self administered questionnaire.

Secondary data is that which has previously already being gathered and is available. It

can be generated by internal sources (with in the firm) or by external sources (like books,

periodicals, published reports, data services, computer data bank etc.).

The data collected for this study on both primary and secondary data like I take the

information through employees and also take information by the internet, company browser.

EVALUATING THE CONTENT :

In the study questions were asked keeping in view that how the different department

works. What is the work process in department and what is the contribution of

department in well managing in the service (insurance) industries and also the things

required to works efficiently and what they serve to the organization.


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SURVEY PROCESS:

Firstly I visited all departments where the work was being executed. Meet the staff

members and asked questions which are short and specific and easily understandable.

Also, I had visited the current subscribers and potential subscribers to understand their

views and expectations about the product.

ASSUMPTION OF THE PROJECT :

Information was taken mainly on the basis of the information given by the employeesand staff members. If employees dont respond towards any question, we cant force him

to give any details like financial position of the company or the fund they generate etc.

Steps in Market Research:-

1. Planning and Research.

a) Defining the problem

b) Sampling the plan.

c) Preparing questionnaire.

d) Deciding the area of research

2. Field Work.

a) Asking question to sample selected.

b) Data collection.

3. Planning Report.

a) Analyzing the data collected.

b) Report preparation.


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RESEARCH APPROACH

Qualitative as well as Quantitative approach has been used for this research. But the

stress was basically on the quantitative approach.

Quantitative approach:-

Quantitative data involves the generation of data in a quantitative form which can be

subjected to analysis in a formal and rigid fashion.

Qualitative approach:-

It is concerned with subjective assessment of opinions and behavior.

Research Design:-

This calls for developing the most efficient plan for gathering the necessary information,

design a research plan, decision on the data sources, research approaches, research

instruments, sampling plan and contact methods. A research design is the specification of the method and procedure for acquiring the information needed. According to my

research design I have performed the following:-

Steps in the project:-

Deciding objective and sub-objective of the research.

To determine the most suitable method of research.


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Research designs are of following types:

1. DESCRIPTIVE

2. DIAGNOSTIC

3. CAUSAL

4. EXPERIMENTAL

5. EXPLORATORY

In this project, descriptive type of research design has been used.

SAMPLING:-

SAMPLING METHOD & TECHNIQUE:-

There are two types of sampling methods

1. PROBABILITY METHOD.

2. NON PROBABILITY METHOD.

In this research the non-probability sampling technique is used and in non-probability

method random sampling is used.


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RESEARCH TOOL:-

A structured questionnaire was used as an instrument in gathering the required

information from the regular customer. It is a systematic compilation of questions. The

questions were well defined and mostly were closed ended question because of which

respondent dont have to stress their mind. The reason why the questionnaire was

preferred:-

a. Low cost

b. Anonymity.

c. Total coverage.d. Avoid bias.

RESEARCH TYPE

DESCRIPTIVE RESEARCH.

This method was undertaken to know about characteristics of every group. In this project

the objective was to gather information regarding satisfaction level of subscribers.

RESEARCH DURATION:-

The research duration was of two month from 1 st of June to 31 st of July 2009.

SAMPLING

Sampling is one of the most fundamental concepts underlying any research work. Most

research studies attempt to make generalization or draw inference regarding the

population. Based on their study of a part of the population that is the sample. The sample

data enables the researchers to correctly estimate the population parameters.


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While doing sampling I considered Pune region area and then have taken help of

convenience sampling.

SAMPLING UNIT:-

My sample units were readers who read financial daily newspaper. So it is clear that the

sample units are nothing but the variables to be studied.

SAMPLE FRAME:-

The entire list that contains the sample unit is known as sample frame: in this case my

sample frame was Pune (subscribers of newspaper) region.

SAMPLE SIZE:-

In this research the researcher has taken the sample size of 100 readers who are taking

newspaper from long times.


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LIMITATIONS


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LIMITATIONS

As Business Standard Limited has huge customer base spread throughout the

PUNE and country, so it was not possible to survey each customer hence there

was limitation on sample size.

The project was required complete within a certain time period and this was

another constraint for study.

Some customer was hesitant to share information, which they felt was confident.

In their peak hours of work respondent may have given some wrong information

or incomplete information.

It was very difficult to meet the person in the early morning because most of the

people live the house early morning for the work purpose.


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LITERATURESURVEY

Literature Survey


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Product Analysis Process

The product analysis process presented is compartmentalizes the work so that a

community can focus on the sectors most applicable to their needs. Each section of this

guidebook is designed to provide the community with analytical techniques than can be

put to work immediately in economic revitalization efforts. The process requires input

from local residents so that the recommendations reflect both market conditions as well

as the preferences of the community. Throughout this guidebook are sample press

releases to help get the word out regarding the analysis.

The analysis sections are divided into three major parts as follows:

Part I: Understanding Market Conditions

This section provides a series of tools necessary to develop a broad and basic

overview of the competitive environment. It includes tools to analyze current building

uses, business mix, trade area size, economic and consumer data, consumer attitudes and

business operator needs. It provides the necessary foundation to provide more in-depth

analysis of different business and real estate sectors.

Part II: Identifying Market Opportunities by Sector

This section goes beyond typical market studies by providing tools to analyze

specific business and real estate development opportunities raised in Part I. Market

analysis techniques are presented for seven sectors including retail, service businesses,

restaurants, entertainment and theater opportunities, residential units, office space, and

lodging facilities. The purpose of this section is to provide the user with advanced tools

that can be used as part of a market analysis or on an as-needed basis.

Part III: Developing Market-Driven Strategies


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This section also goes beyond typical market studies by guiding the user in

developing conclusions and recommendations that are more realistic in today's

marketplace. The intent is to look "outside of the box" to identify realistic solutions that

could revitalize downtown. Traditional market analysis findings that attempt to recreate a

one-stop-shopping center for all are replaced with niche market, clustering and mixed-use

development strategies. The guidebook takes a new approach to market analysis and

looks beyond retail as the only sector important to downtown revitalization. Emphasis is

placed on exploring new and unique opportunities, and demonstrating their market

potential based on reliable data.

This market analysis guidebook and its compartmentalized tools takes advantage

of the wealth of market data and technology available today to extend our understandingof market opportunities. Both readily available public and private data (Secondary data)

and information collected locally through survey and other research (Primary Data) are

combined to drive the market analysis with only the most relevant information. The use

of various database software products including geographic information systems greatly

enhance the analysis and provide new insight


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Yes - 82%No - 18%

Interpretation:

The above graph shows that how much percentage of people read newspaper, and it is

clear that 18% of people dont read newspaper and 82% of people read newspaper.

2. Which paper do you read?

GRADE NO OF CUSTOMER

TOI 35%

READING NEWSPAPER

YES

82%

NO

18%

YES NO


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ET 45%

BS 9%

FE 11%

NO. OF CUSTOMER

TOI

35%

ET

45%

BS

9%

FE

11%

TOI ET BS FE

Interpretation:

The above graph is showing the details about which paper do people read like, 35%

of people read Times of India, 45% of people read Economics Times, 9%of people read

Business Standard and Financial Express is read by 11% of people.

3. Do you read financial daily newspaper?

YES - 65%NO - 35%


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READ FINANCIAL DAILY

YES

65%

NO

35%

YES NO

Interpretation:

This graph tells us about how many people read Financial Daily and how many

people dont read it. So 65% of people read financial daily and 35% of people dont read

financial daily.

4. Which financial daily do you like to read?

NAME NO.s

ET 54%

BS 23%

FE 19%OTHERS 4%


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45/60


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No - 76%

E-NEWSPAPER

YES

24%

NO76%

YES NO

Interpretation:

This graph is indicating that how many are reading e-newspaper and it is clearly seen that

only 24% of people read e-newspaper and 76% of people dont read e-newspaper.

7. Are you interest in any subscription scheme of Business Standard?Yes 57% No 43%


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Interpretation:

The above graph tells us peoples interest in subscription scheme and we can that 57% of

people were interested in subscription and rest of people was not interested in any

subscription.

8. Which type of scheme you would prefer?3 month 5%6 month 44%

INTEREST IN SUBSCRIPTION

YES

57%

NO

43%

YES NO


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12 month 51%

TYPE OF SCHEME

3 MONTH

5%

6 MONTH

44%

12 MONTH

51%

3 MONTH 6 MONTH 12 MONTH

Interpretation:

The above graph is telling about the interest of people in different types of scheme and it

is indicating that only 5% of people are interested in 3 month of subscription, 44% of

people are interested in 6 month of subscription and 51% of people were interested in 12

month of subscription.


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FINDINGS

FINDINGS


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There is less awareness of Business Standard newspaper.

There are still many people who dont read newspaper.

Also there were lots of people who dont read financial daily they prefer Times of India

or Indian Express.

There were lots of people who prefer to read Marathi or Hindi newspaper.

ET is the market leader.

People who were the loyal readers of ET dont want to switch to BUSINESS

STANDARD even though we offered the scheme.


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RECOMMENDATIONS


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CONCLUSION

CONCLUSION

1. The newspaper readership can be changed but it is difficult to sustain the change in

your favor due to certain factor.


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2. The newspaper is asking people to invest most precious commodity their time.

Therefore they have to create an image that there is something important inside the newspaper.

3. Here we can ask the reader to change (or to stay with the change) only if we are much

better. Similar product wont do. This seems to be basic underlying problem in changing the

newspaper readership.

4. The product has to be rightly designed, properly positioned and efficiently marketed,

and then only the newspaper readership can be changed to move beyond that.

5. Most of the time it has been observed that the price matters in the customers perception.


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BIBLIOGRAPHY

BIBLOGRAPHY

WEBSITE :-

Business Standard Limiteds website: www.business.standard.com

Registrar Office for Newspapers in India: www.rni.com

www.indiainfoline.com/fmcg/dise.html

www.business-standard.com

www.allindianewspaper.com


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www.thinkquest.org

www.texaspanhandaleplains.com

www.newswatch.com

Books:

Shankar, R., Services Marketing - The Experience, Excel Books

Principles of Marketing by Philip Kotler and Gary Armstrong. 2 nd Edition

Market Research Measurement and method

Economics times

Business Standard


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ANNEXURE

Annexure

Questionnaire

1. Do you read newspapers?Yes

No


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2. Which paper do you read?Times of IndiaEconomics TimesBusiness StandardFinancial Express

3. Do you read financial daily newspaper?Yes

No

4. Which Financial daily newspaper are you reading?Business Standard

Economic TimesBusiness LineFinancial Express

5. Have u ever heard about business standard?Yes

No

6. In Business Standard which section do you like to read?EditorialShare marketPolitical newsInternational news

7. Do you have interest in any subscription scheme of Business Standard?Yes

No

8. Are you interested in pre-paid or post-paid scheme?


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Post-paidPre-paid

9. Which type of scheme you would prefer?3month6 month12 month

10. Do you read e-newspaper?Yes

No

11. Do you have any suggestion for us?Yes

No

12. Would u like to give reference of your friend?Yes

No

Customer Contact Report :


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Sr.

No

Name Design

ation

Address P.h.

No.

N. P.

read

Result

customer satisfaction and behaviour

Documents