EXECUTIVE SUMMARY

This report is based on the market research conducted on the Topic “Customer

Satisfaction on Vijay Karnataka a daily News paper at Bagalkot”.

As the customers are treated as king of today’s business world so it’s mandatory to

see that our customer kings are satisfied. Hence the study is carried on Customer

satisfaction. So whatever services are provided to the customer, his satisfaction is a

must, otherwise within no time the Company will loose its customers. Now as in case

of news paper depending on the information including national and international and

local news people prefer the newspaper. So the study explores the needs and

requirements of the customers so by the study that too by the survey one can get the

clear picture about the satisfaction of customers towards the Vijay Karnataka news

paper and one can know what are the additional things to be added so that customers

will be delighted .

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STATEMENT OF THE PROBLEM

A survey on Customer Satisfaction on Vijaykarnataka a daily Newspaper at Baglkot.

OBJECTIVES

1. To know the customer satisfaction level towards the Vijay Karnataka news

paper.

2. To know the market share of the Vijay Karnataka news paper in the Kannada

news paper industry.

3. To know why people prefer Vijay Karnataka news paper whether for:

Its local news coverage.

Price

Advertisement

4. To know why people go for Vijay Karnataka news paper as a media for

advertisement whether for its

Circulation

Reasonable price

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DATA COLLECTION METHODS:-

The two types of methods used to collect the data, they are:-

1. Primary data

2. Secondary data

Primary data:

It is one which is gathered especially for the project at hand through survey .Survey

is a systematic collection of data directly from respondents and it will through

personal interview .It can also be collected through questionnaire.

SECONDARY DATA :

It is one which is gathered through

-Published sources (magazines)

-website.

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LIMITATIONS

1. The study is limited to the news paper readers of Bagalkot only.

2. Time is the major constraint of the study.

3. Since sample is only 100, which is not a true representative of the population

as a whole

4. Level of accuracy of the results of research is resticted to to the accuracy level

with which the customers have given the answers and the accuracy level

cannot be a prediction

5. The survey is not done throughout the census

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SAMPLING

It can be defined as “the process of selecting a part of the target population and the

selected sample should represent the whole population.

SAMPLING POPULATION : All the people who read newspaper.

SAMPLE UNIT : Customers of Vijay Karnataka Newspaper at

Bagalkot

SAMPLE ELEMENT : Individual reader of newspaper.

SURVEY TECHNIQUE : Questionnaire was held as a technique as the

questionnaire can be administered in a well

structured

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INTRODUCTION:

Press is called the fourth estate the three other being the legislative and the judiciary.

The press is supposed to play the crucial role of a watchdog to see that the foreside

institutions functions fairly within the constitutional framework and serve the People

for those welfare they created. The moment press ceases to perform this function, it

looses its credibility.

India land of kings and emperors was then ruled even though in absence widespread

education means of communication and transport. In somewhat the message of the

rulers had to reach every corner of the territory. There was no press or newspaper .

Ashoka the great Indian emperor had devised his only means of communication. He

used to publish the imperial edicts on rocks and stone pillars. The news of the day was

published in small pictures drawn on the walls of temples in ink or co lour, which

could be removed easily. Even the moral code was proclaimed through the art of the

monarch to his loving people.

The establishment of the moghul empire in India ushered in a new area in the field of

journalism. The moghul rule organized communication written newspaper of a kind,

were in circulation. Aurangzeb one of the last and great Moghul emperors had to rule

and administer vast territory. The Moghul emperor had an efficient system of

information officers. They had maintained a bureau of intelligence

In every provincial capital. News writers were appointed there.

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INDUSTRY OVERVIEW:

HISTORY OF NEWSPAPERS:

The newspaper can initially be defined as a written means of conveying current

information. In this sense the first organized attempt to provide such a service

occurred in ancient Rome, where new letters conveyed what was going on in the

capital to the farther reach of the Roman Empire. During Julius Caesar’s reign their

was also the “Actadiurna”daily announcements of the Government and other activities

that were posted in the capitals public place

The earliest printed news bulletins appeared in china, with a court gazette issued

during the T’sang dynasty (618-906BC)and read primarily by government officials,

although scholars were later added to its readership. A later significant development

after cited by historians was the issuing of news letter by the

Fugger family of Germany, a powerful clan of merchants of bankers in the 15 th and

16th centuries. there agents operated in nearly every part of the known world and sent

in reports of business of other affairs from their posts . The reports were combined

and circulated by means of the news letters to all the units in fogger an organization.”

Newspaper history in India is inextricably tangled with political history," wrote A. E.

Charlton (Wolseley 3). James Augustus Hicky was the founder of India's first

newspaper, the Calcutta General Advertiser also known as Hicky's Bengal Gazette, in

1780. Soon other newspapers came into existence in Calcutta and Madras: the

BABASAB PATIL 7

Calcutta Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courier

and the Indian Gazette. While the India Gazette enjoyed governmental patronage

including free postal circulation and advertisements, Hicky's Bengal Gazette earned

the rulers' wrath due to its criticism of the government. In November 1780 its

circulation was halted by government decree. Hicky protested against this arbitrary

harassment without avail, and was imprisoned. The Bengal Gazette and the India

Gazette were followed by the Calcutta Gazette which subsequently became the

government's "medium for making its general orders" (Sankhdher 24-32).

The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu,

along with many other rivals in Madras represented the metropolitan voice of India

and its people. While Statesman voiced the English rulers' voice, The Hindu became

the beacon of patriotism in the South. The Hindu was founded in Madras as a counter

to the Madras Mail. Patriotic movements grew in proportion with the colonial

ruthlessness, and a vehicle of information dissemination became a tool for freedom

struggle. In the struggle for freedom, journalists in the twentieth century performed a

dual role as professionals and nationalists.

Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well.

Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissance

which nourished news in India. It was only during and after the seventies, especially

after Indira Gandhi's defeat in 1977, that regional language newspapers became

prevalent. There were nationalistic echoes from the linguistic regional provinces.

Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies in

regional languages. Hindi and Urdu were largely instrumental in voicing the

viewpoints and aspirations of both Hindus and Muslims of the Northern provinces.

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As communalism and religious intolerance increased before and after partition, Urdu

remained primarily the language of Muslims, as Pakistan chose this language as its

lingua franca. After partition, the cause of Urdu and its newspapers, suffered a setback

as Hindu reactionaries began to recognize the association of Urdu with Islam and

Pakistan.

BASIC DATA

Official Country Name Republic of India Region (Map name) East & South Asia

Population: 1,029,991,145

Language(s)English, Bengali, Telugu Marathi

Literacy rate 52.00%

Area 3,287,590 sq km

GDP 456,990 (US$ millions)Number of Daily Newspapers 398

Total Circulation 30,772,000

Circulation per 1,000: 50Number of Non daily Newspapers: 98

Total Circulation: 7,774,000

Circulation per 1,000: 13

Total Newspaper Ad Receipts: 35,624 (Rupees millions)

As % of All Ad Expenditures: 50.4

Number of Television Stations: 562

Number of Television Sets: 63,000,000

Television Sets per 1,000: 61.2Number of Cable Subscribers: 39,112,150Cable Subscribers per 1,000: 38.5Number of Radio Stations: 312

BABASAB PATIL 9

Number of Radio Receivers: 116,000,000Radio Receivers per 1,000: 112.6

Number of Individuals with Computers: 4,600,000Computers per 1,000: 4.5

Number of Individuals with Internet Access: 5,000,000Internet Access per 1,000: 4.9

BACKGROUND & GENERAL CHARACTERISTICS

India is the world's largest democracy. Its mass media culture, a system that has

evolved over centuries, is comprised of a complex framework. Modernization has

transformed this into a communications network that sustains the pulse of a

democracy of about 1.1 billion people. India's newspaper evolution is nearly

unmatched in world press history. India's newspaper industry and its Westernization

—or mondialisation as French would call it—go hand in hand. India's press is a

metaphor for its advancement in the globalised world.

The printing press preceded the advent of printed news in India by about 100 years. It

was in 1674 that the first printing apparatus was established in Bombay followed by

Madras in 1772. India's first newspaper, Calcutta General Advertise, also known as

the Hicky'sBengal Gazette was established in January 1780, and the first Hindi daily,

Samachar Sudha Varshan, began in 1854. The evolution of the Indian media since

has been fraught with developmental difficulties; illiteracy, colonial constraints and

repression, poverty, and apathy thwart interest in news and media. Within this

framework, it is instructive to examine India's press in two broad analytical sections:

pre-colonial times and the colonial, independent press (which may, again be classified

into two: preceding and following the Emergency rule imposed by Indira Gandhi's

BABASAB PATIL 10

government in 1975). The post-Emergency phase, which continues at the present, may

be the third independent phase of India's newspaper revolution (Jeffrey).

THE NATURE OF THE AUDIENCE

While a majority of the poor working people in rural and urban areas still remain

oppressed and even illiterate, a significant proportion of people—roughly about 52

percent of the population over 15 years of age were recorded as being able to read and

write. That breaks down to 65.5 percent of males and an estimate of 37.7 percent of

females. After the liberalization of the economy, the growth of industry, and a rise in

literacy, the post-Emergency boom rekindled the world's largest middle class in news,

politics, and consumerism. Since private enterprise began to sustain and pay off, mass

communications picked up as a growth industry.

In 1976, the Registrar of Newspapers for India had recorded 875 papers; in 1995 there

were 4,453. Robin Jeffrey comments:

"Newspapers did not expand simply because the technology was available to make

Indian scripts live as they had not been able to live before. Nor did newspaper grow

simply because more people knew how to read and write. They grew because

entrepreneurs detected a growing hunger for information among ever-widening

sections of India's people, who were potential consumers as well as newspaper

readers. A race began to reach this audience advertising avenues were the prizes and

these would come largely to newspapers that could convince advertisers that they had

more readers than their rivals. Readers, meanwhile, were saying implicitly: 'We will

read newspapers that tell us about ourselves and reflect our concerns." (48)

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Common contenders for readership and advertising are: the National Herald, the

Hindustan Times, Time, Illustrated Weekly, e Pioneer, and Film fare.

DIVERSITY AND THE LANGUAGE PRESS

Naresh Khanna summarizes the trends in circulatory growth and decline varied in

regional language papers during 1998-2000: In the three-year period from 1998-2000,

circulation of dailies in the country increased marginally from 58.37 to 59.13 million

copies. This represents a growth of 1.3 percent on the basis of data published by the

Registrar of Newspapers for India in its annual reports.

In this time, two distinct groups of newspapers emerge — the first including five

languages that have collectively grown in copies. Amongst these newspapers, those in

Malayalam and Bengali grew fastest at 12.9 percent and 12.8 percent respectively,

while Hindi dailies grew by 5 percent and English dailies by 4.7 percent over the

three-year period. Although Marathi newspapers increased circulation by 2.75 percent

over the three years it would seem that they are in danger of falling out of this group

and perhaps entering the phase of stagnation and circulation decline (Khanna 2002).

The second group of stagnating and declining circulations includes newspapers in

seven languages with a combined circulation of 14.8 million copies in 2000. These

dailies lost almost 1.8 million copies (10.62 percent) of their combined circulation in

the last three years. Daily newspaper circulation plummeted most dramatically in

Telugu, which fell from 2.28 million to 1.68 million copies, a fall of more than 26

percent. Urdu newspaper circulation fell by more than 12 percent and Tamil dailies'

circulation declined by 10.8 percent with circulation of Gujarati dailies falling by 10.5

percent. Over the same period circulations of Oriya dailies declined by 2.8 percent

BABASAB PATIL 12

and that of Punjabi dailies by 3.2 percent. Although over the three years Kannada

newspapers show an insignificant fall in circulation they seem to have entered a

period of stagnation and decline of their own. It would seem that in spite of new

editions being added by Hindi, English, Malayalam and Bengali dailies, the print

media is losing its dominance of advertising market share to television, radio and

outdoor media (Khanna 2002).

India's language newspapers enjoy a relatively new entrepreneurial prowess. A

mutually convenient relationship between the owners and capitalists keeps a financial

balance between local/regional and national spheres in both private and public sectors.

"Like coral in a reef, newspapers grew and died in a process inseparable from the

creation of a 'public sphere' in the classical liberal sense. Individual proprietors

sometimes brought to their newspapers a crusader's zeal for a particular cause or a

diehard's loathing for a rival" (Jeffrey 105).

The Second Press Commission in 1982 tried to liberate the press from the monopoly

houses. In 1995 the Audit Bureau of circulations had 165 newspapers as members,

with a combined circulation of about 16 million copies a day. The top ten newspapers

control roughly 50 percent of daily circulations in all languages. Bennett Coleman and

the Indian Express own roughly 20 percent of daily circulations (Jeffrey 108).

While capitalists sustained national newspapers, the big houses, Dalmias, Jains,

Goenka , monopolized and corrupted free journalism. The family and caste controlled

small newspapers regionally maintain their freedom from big monopolies, thriving on

their loyal supporters in north and south India. Diversity of ownership is reflective of

BABASAB PATIL 13

cultural variation in India's multilingual landscape. Twenty-one newspapers control

two-thirds of all circulations.

MAJOR LINES OF DEVELOPMENT:

The two major developments in the history of world press have the struggle for

control between government and press in every country, from the beginning to the

present and the growth of mass circulation resulting from technological advances. At

the beginning the idea of the press did not exist. Government everywhere saw the

newspaper an instrument to be used in their own interests, an idea that persists in

much of the world today.

PRESS IN INDIA :

PRESS LAWS

Much of India's legal framework is built upon its colonial legacy. Legal statutes and

regulations have been undergoing certain changes as India's democracy grows. India's

freedom came at a high cost. The country was divided. India's border conflicts with

two hostile neighbors, which forced at least three large scale wars, eclipsed other

political issues. The democratic process, corrupted by criminals, unscrupulous

bureaucrats and politicians, created a social climate that widened social and economic

inequality.

Freedom of speech and expression is a constitutionally guaranteed fundamental right

of the Indian people. Article 19 (1; a) ensures the implicit freedom but Article 19 (2)

qualifies this in explicit terms. The Parliamentary Proceedings (protection of

Publication) Act of 1977 and the Prevention of Publication of Objectionable Matter

BABASAB PATIL 14

(Repeal Act) of 1977 further reinforce and restrict these freedoms. While

constitutional guarantees ensure freedom of the press and expression, press and media

are obligated by a self-regulatory system of ethics that protect individuals and

organizations from libelous behavior. "Freedom of the press is an institutional

freedom," wrote Sachin Sen (19). The Press Council Bill of 1956, introduced in the

Indian parliament, stipulated the establishment of the Press Council of India

representing working journalists, the newspaper management, literary bodies and the

Parliament. The Indian Press commission

accepted the following postulate: "Democratic society lives and grows by accepting

ideas, by experimenting with them, and where necessary, rejecting them…The Press

is a responsible part of a democratic society" (quoted by Sen 42).

While The Central Press Accreditation Committee seeks to ensure quality and self-

renewal, The Press Council of India was established in 1966 to uphold editorial

autonomy. Restrictions on free speech were imposed after Indira Gandhi's infamous

Emergency rule. The Press Council of India was abolished after editor George

Verghese's criticisms of the Indira government. The Ministry of Information and

Broadcasting carefully regulates the press and its liberties.

The Maintenance of Internal Security Act (MISA) was enforced to intimidate

reputedly autonomous newspapers in the seventies. The Press Council, resurrected in

1979, has no legal standing to impose penalties. The Indian press, generally believed

BABASAB PATIL 15

as "managed," is a self-restrained institution generally reluctant to take on the

governmental policies. All India Radio (AIR) and its management exemplify this

"man-aged" system. The credit for the bringing out the first full-fledged printed

newspaper in India goes to James Augustus Hicky. The first issue appeared on

January 29, 1780 in Calcutta, bearing the title “The Bengal Gazette or the Calcutta

general advertiser”.

But before Hicky started his newspaper an attempt was made by William Bolts, a

sincere servant of the East India Company, who had registered earlier to start a

newspaper to give expressions to the difference existing between the opposing groups

in the East India Company. But Bolts attempted to start a newspaper.

Bengal Gazette was also called Hicky’s Gazette because Hicky was the founder,

editor printer and promoter, all rolled in one-of that paper. It was a weekly paper .The

paper was clumsily printed .The reading matter was less and the advertisements were

more and there were comments on the personal affairs of individuals. When Hicky

started his newspaper he announced his motives :”I have no particular passion for the

printing of newspaper, I have no propensity, I was not bred to a slavish life of hard

work, yet I take pleasure in enslaving my body in order to purchase freedom for my

mind and soul”.Hicky’s Gazette was published in English language. This was the first

regular newspaper in India

Hicky’s first issue carried out news but not fresh and upto date like the newspaper of

today. In those days of difficult transportation, for eign newspaper usually took

months to reach Indian shore; subsequent issue of the Bengal Gazette enlightened the

readers with comments on people’s domestic affairs, a species of service, which kept

BABASAB PATIL 16

society gossiping. Hicky announced the policies of his paper and declared that this

was a “weekly political and commercial paper open to all parties, put influence by

none”.

This paper was primitive one from the point of view of contents, printing and

publication. But it has the significance of a historical newspaper with this first

newspaper in India started the era of Indian Journalism, which has developed as the

agency for the saving of democracy in the country today.

The history of Journalism in the pre independent period in India can perhaps be

periodized as follows. The phase, 1780-1818, constitutes some kind of pre history, a

preparatory phase.

A GUIDE FOR NEWSPAPER PUBLISHERS:

THE REGISTRAR OF NEWSPAPERS

The Registrar of Indian newspapers, among these official and professional agencies,

regulates and records the status of newspapers. Electronic news, Web sites, magazines

and house publications, and a number of professional organizations (like Editors

Guild of India, Indian Language Newspapers' Association, and All India Newspapers

Editors' Conference etc.) enrich the self-renewal process of the news enterprise.

Educational and training programs are gaining importance as professionalization.

THE OFFICE OF THE REGISTRAR

The Office of the Registrar of Newspapers for India, popularly known as RNI came

into being on July 1, 1956, on the recommendation of the First Press Commission in

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1953 and by amending the Press and Registration of Books Act (PRB Act) 1867. The

functions of RNI involve both statutory and non-statutory functions.

Statutory Functions The RNI compiles and maintains a register of newspapers

containing particulars about all the newspapers published in the country; it issues

certificates of registration to the newspapers published under valid declaration. It

scrutinizes and analyzes annual statements sent by the publishers of newspapers every

year under Section 19-D of the Press and Registration of Books Act containing

information on circulation, ownership, etc.

The RNI informs the District Magistrates about availability of titles to intending

publishers for filing declaration and ensures that newspapers are published in

accordance with the provisions of the Press and Registration of Books Acts. It verifies

under Section 19-F of the PRB Act of circulation claims, furnished by the publishers

in their Annual Statements and Preparation and submission to the Government on or

before September 30 each year, a report containing all available information and

statistics about the press in India with particular reference to the emerging trends in

circulation and in the direction of common ownership units.

Non-Statutory Functions Non-statutory functions of the RNI include the formulation

of a Newsprint Allocation Policy—guidelines and the ability to issue Eligibility

Certificates to the newspapers to enable them to import newsprint and to procure

indigenous newsprint. The RNI assesses and certifies the essential needs and

requirements of newspaper establishments to import printing and composing

machinery and allied materials.

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From April 1998 to February 1999, RNI scrutinized 18,459 applications for

availability of titles, of which 7,738 titles were found available for verification, while

in the remaining applications, titles were not found available. During the same period,

2,693 newspapers/periodicals were issued Certificates of Registration (2,145 fresh

CRs and 548 revised CRs) and circulation claims of 1536 newspapers/periodicals

were assessed. Registrar of Newspaper for India (RNI) In starling a newspaper (daily

or periodical) is required to contact the District Magistrate or sub-divisional

Magistrate in whose jurisdiction the place of the proposed newspaper is situated and

file a declaration before him in the prescribed form. In declaration the publisher is to

mention the title, language, periodicity and such other particulars of proposed

newspaper as are asked for. He is also required to give a list of alternative titles in

order of preference.

The magistrate before authenticity the declaration has to make an enquiry from the

registrar of newspaper for India whether the title(s) proposed are not same similar to

that of any other publication published in same language throughout the country or in

any other language in the same state. These titles proposed are checked against

catalogue of existing title(s) maintained in registrar office. The magistrate in turn after

getting information communicates to publisher about titles. After obtaining clearance

from RNI District Magistrate authenticates declaration and sends an authenticated

copy to office of registrar of newspapers for India. Declaration becomes void in case

the newspaper does not commence publication within 6- weeks of the authentication

and again a fresh declaration has to be filed.

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Each issue of newspaper is to have an imprint line containing the name of the

publisher, printer, owner editor and the place of printing and publication of the paper.

The name of editor is necessary to be given separately.

Supply of copies:-Every publisher has to send a copy of each issue of his paper within

48 hours of its publication to the registrar of newspaper for India or other authorized

officer at the places mentioned below depending on language in which the paper is

published.

REGISTRATION:

As soon as paper has stated publication of publisher is required to send a copy of first

issue of publication to Registrar of newspaper for India at Press Villa Simila-1. On

receiving first issue of paper and the copy of authenticates declaration from concerned

district Magistrate, the office of Registrar of newspaper for India takes the Paper on

its records and allots a registration number to it. A certificate of registration is

ISSUED TO PUBLISHER.

ANNUAL REPORT:

Registrar of newspaper for India has to submit to Government each year a report on

the state of press in country on the basis of the annual statements received from him

and information obtained otherwise. It is in turn of newspaper publishers that

information as complete as possible is made available to enable the Registrar to make

this report up-to – date and useful.

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CIRCULATION CHECK:

The press Registrar or any gazette officer authorized by him shall have access to any

premises and to any information relating to the newspaper.

For benefit of publishers circulation work has been decentralized. The following gives

the circulation officers in charge having their headquarters at:-

North Zone New Delhi

South Zone Chennai

Western Zone Mumbai

Eastern Zone Kolkatta

There are 18-principle languages in which the newspapers are printed which are

Mentioned in 8th constitution. Bombay samachar, Gujarathi daily published from

Mumbai is oldest existing newspaper. Anand Bazaar Patrika: Bengali daily From

Kolkatta is largest single edition newspaper of India is in second edition and

Hindustan Times is in third place.

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NEWSPRINT:

Until 1994-95, newsprint allocation was regulated by the Newsprint Control Order

(1962) and the Newsprint Import Policy announced by the government every year.

Newspapers were issued Entitlement Certificates for importation and purchase from

the scheduled indigenous

Newsprint mills. However, Newsprint Policy is modified every year depending upon

the import policy of the government. Newsprint has been placed under 'Open General

License' with effect from May 1, 1995, and all types of newsprint became importable

by all persons without any restriction. Under the latest newsprint policy/guidelines for

the import of newsprint issued by the Ministry of Information and Broadcasting,

authentication of certificate of registration is done by the Registrar of Newspapers for

India for import of newsprint, on submission of a formal application and necessary

documentary evidence.

DE-BLOCKING OF TITLES

For the first time in the history of RNI, a massive work of de-blocking 200,000 titles

was undertaken. As per the decision, all such titles of newspapers were certified till

December 31, 1995, and those publications which had not registered with RNI have

BABASAB PATIL 22

been de-blocked. The work of entering registered titles has been completed and the

lists have been dispatched to state governments. Nearly 150,000 of unused titles have

become available for allocation to other newspapers from January 1, 1999.

PRINTING MACHINERY

The RNI is the sponsoring authority for the import of printing machinery and allied

materials at the confessional rate of custom duty available to the newspapers. During

April 1998-February 1999, applications of four newspaper establishments were

recommended for import of printing machinery and allied equipment.

CENSORSHIP

Even though India is committed to the freedom of the press, censorship is not

unknown to the media. With increased privatization and entrepreneurial

advancements, colonial and bureaucratic censorship no longer exists. However, the

nexus of criminal politics and unethical monopolies continue to threaten the freedom

of press.

Nehru famously said: "I would rather have a completely free press with all the

dangers involved in the wrong use of that freedom than a suppressed or regulated

press" (quoted by Kamath 272). After 1977 people's interest and involvement in

regional and national affairs increased dramatically. This development helped

promote the dualism of India's patriotic passions marked by linguistic chauvinism and

national unity.

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NEWS AGENCIES

News agencies provide regularity and authenticity to news. K.C. Roy is credited with

establishing the first Indian news agency, which became The Associated Press of

India (API). However, it soon became a British-controlled agency unwilling to report

about the national freedom movement. The Free Press of India News Agency came

into existence under the management of S. Sadanand who had served Reuters. The

United Press of India, The Orient Press, The Globe News Agency, The NAFEN News

Agency, The United News of India and a number of syndicates later came to serve the

news business.

The Non-aligned News Agencies Pool (NANAP), formally constituted in 1976 for the

purpose of correcting imbalances in the global flow of information, is an arrangement

for exchange of news and information among the national news agencies of non-

aligned countries, including Asia, Africa, Europe and Latin America. Its affairs are

managed by a coordinating committee elected for a term of three years. India is at

present a member of the coordinating committee. The cost of running the pool is met

by the participating members.

The Press Trust (PTI) continued to operate the India News Pool Desk (INDP) of the

NANAP on behalf of the government of India. India continued to contribute

substantially to the daily news file of the Pool Network. The reception of news into

the Pool Desk during the year 1998-99 has been in the range of 20,000 words per day.

INDP's own contribution to the Pool partners during the year has averaged 7,000

words per day.

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The organization and structure of Indian news agencies has been undergoing a

controversial transformation for quite sometime. This represents a mutual mistrust

between privately owned news agencies and governmental structures. Their

autonomy, believed to be crucial for objectivity and fairness, is based on their role as

cooperatives and non-profit groups. News agencies in general are

discouraged from taking any governmental favors. There is nothing in the Indian

constitution, however, that can prevent government to nationalize its news agencies.

There are four dominant news agencies in India: The Press Trust of India (PTI); the

United News of India (UNI); the Hindustan Samachar (HS); and Samachar Bhatia

(SB).

ELECTRONIC NEWS MEDIA

Most Indian newspapers, magazines, and media outlets are easily accessible through

the Internet. Internet Public Library (IPL) is a concise Internet source for information

on Indian newspapers. The Web site lists about 120 online newspapers for India with

access to each of those papers for reading.

The official Web site for the Library of Congress in New Delhi is also accessible on

the Internet, where e-mail contact information is provided. This directory is published

BABASAB PATIL 25

biennially. The directory includes newspapers published in India, the name and

language of the newspapers, circulation, frequency of publication, and names and

addresses for the publishers of each paper. Paper status is also included.

Internet Public Library's list of India's contemporary newspapers exists to enable

instant access to existing information resources. Among them in 2002 were 62 Indian

newspapers that were available online

EDUCATION & TRAINING

The first diploma in Journalism was offered at Aligarh Muslim University in 1938 by

the late Sir shah Muhammad Sulaiman, a Judge in India (Wolseley 224). Later on,

after partition, universities in Punjab, Madras, Delhi, Calcutta, Mysore, Nagpur, and

Osmania offered courses at undergraduate levels. Professional education in India is

largely a need-based enterprise. Journalists and other mass communicators can

perform without specialized training and skills, and can succeed without advanced

degrees.

THE LEADING DAILY NEWSPAPERS OF INDIA

Newspaper Language

Aj(10) Hindi

Anand bazaar patrika Bengali

Bartaman Bengali

Daily Thanthi(12) Tamil

Dainik Bhaskar(9) Hindi

Dainik Jagran(8) Hindi

BABASAB PATIL 26

Dinamalar(8) Tamil

Eenadu(10) Telugu

Gujarat Samachar(5) Gujarathi

Hindustan Times(2) English

Indian Express(8) English

LokSatta(3) Marathi

Malayala Manorama(8) Malayalam

Mathru Bhumi(6) Malayalam

Nav Bharat(7) Hindi

Navabharat Times Hindi

Punjabi Kesari(3) Hindi

Sakal(4) Marathi

Sandesh(5) Gujarathi

The Economic English

The Hindu(8) English

The New Indian Times English

The Times of India English

BABASAB PATIL 27

WORLD’S LARGEST DAILY NEWSPAPER:

Newspaper Nation

Asahi Shimbun Japan

Bild Austria

Bild Zeitung Germany

Chunichi Shimbun Japan

Gongren Ribao China

Manichi Shumban Japan

Nikhan Keizai Japan

People’s Daily China

Reference News China

Sikuan Ribao China

The Mirror/Daily Record Britain

The Sun Britain

Yomiuri Shimbun Japan

Source: World press Trends

ORGANISATION PROFILE :

BABASAB PATIL 28

Vijay Karnataka is one of the most known and fast moving newspapers in Kannada.

The effective management made this organization into a big and successful

organization. The audit bureau of circulation (ABC) has given the number one

circulation of India for Vijay Karnataka It was the dream of north Karnataka to have a

Kannada daily newspaper taking care of events of the state in general and north

Karnataka in particular. The dream became when Vijayanand printers and publishers

was established to bring out the most wanted Kannada Daily newspaper “Vijay

Karnataka” an enterprise and a venture by the renowned Vijayanand road lines

limited.

Vijay Karnataka is perhaps the first newspaper in the country and in the newspaper

Industry to call itself a multi edition with 9 editions newspaper in a short span of less

than 5 years. The editions are present region wise by almost combining 2 districts of

Karnataka state.

OBJECTIVES OF THE ORGANIZATION :

To expand their market into other states.

To modernize the organization by using the hi-tech machines in the production

process

To increase the productivity

To produce newspaper into different languages.

To know the customer attitude towards print advertisement.

To know the services the customers expect from the vijay Karnataka news

paper.

To know the factors in guiding selection of newspapers for release of ad’s.

BABASAB PATIL 29

The 9 Vijay Karnataka publishing centers are

Bangalore

Gulbarga

Mangalore

Gangavati

Mysore

Chitradurga

Hubli-Dharwad

Shimoga

Bagalkot

DETAILS OF THE COMPANY:

Name of the company : Vijayanand printers and publishers Bagalkot

Address of company : Vijayanand printers and publishers

No SPL 9 KSSIDC industrial

Estate Bagalkot -587101

Phone-434101, 434105 Fax: 434106

Year of establishment at Bagalkot : 27 November 2001

Type of unit : Proprietorship

Main raw material : Paper

Printing capacity of machine : 20000/hour

Number of circulations : 30000-vijay Karnataka

2800 -Vijay times

Exclusive Managing Editor : Vishweshwar Bhat

BABASAB PATIL 30

Registration office :Vijayanand Printers & Publishers

Giriraj annexe

Circuit house road

Hubli-580029.

BRIEF HISTORY AND DEVELOPMENT OF VRL GROUP:

The credit for the phenomenal growth of VRL goes to the VISION, ZEAL and

EFFORT of founder and Chairman Vijay Sankeshwar. From a single truck in 1976,

VRL has grown into a conglomerate having diversified into Vocational Education,

Newspaper, Travel and Courier segments.

VRL today embodies “Symbol of Service” with a fleet of 2,000 vehicles including

state-of-the-art buses. The credit to a large extent goes to VRL for introducing

comfortable buses at affordable rates for the common man. The Group has a wide

network of branches spread over the entire nation. The simultaneous launch of Vijay

Times editions from nine centers in December 2002 was a hallmark for the Group.

The launch of a second Kannada daily by the Group broke new ground in the annals

of Indian journalism. VRL in short epitomizes a success story evolved over years of

commitment and dedication. Vijay Sankeshwar is ably supported by his dynamic son

Sri Anand Sankeshwar as Managing Director and a team of dedicated staff headed by

Chief Technical Officer Sri L Ramanand Bhat, Chief Executive Officer Sri K N

Umesh and Director R P Raichur.

BABASAB PATIL 31

The Managing Director Shri V.B.Sankeshwar started as an individual transporter in

Janauary 1976 without any background and experience, initially for first 2 years he

suffered heavy losses. Then by the end of 1977 he started a local transport between

Hubli and Gadag .Due to personal management and effective service, business picked

up and purchased one old lorry in 1978.

During his tenure, he observed activities of other well-known transporters and started

first parcel service from Bangalore to Hubli,Gadag and Belgaum with to lorries,

gradually the business picked up. Due to effective management and good co-operation

from the staff, the turnover and the business increased. The total turnover and the

business increased. The total turnover for different years as follows

Year Turnover(in lakhs)

1980 Rs.13.43

1985 Rs.38.381

1990 Rs.462.34

1995 Rs.2284.92

1999 Rs.6580.71

As can be seen from the turn over, there is a steady increase in the growth of the turn

over of the company, in a span of 25 years their turn over has increased,50 folds

which is a great achievement of an entrepreneur. The Managing Director who is also

the member of parliament Shri V.B. Sankeshwar, who has been entrusted with the day

today management.He is also awarded with :-

BABASAB PATIL 32

Sarige Ratna Award in 1978

Udyoga Ratna Award in 1994

VIJAYANAND PRINTERS AND PUBLISHERS

The VRL group has diversified into the newspaper industry during october1999

Under the banner of Vijayanand printers and publishers.

OBJECTIVES:

To serve Kannadigas and Karnataka in particular and the country in

general

To provide unbiased news well in time.

To provide sumptuous reading material for the readers to update their

knowledge and entertain them.

BABASAB PATIL 33

CORE VALUES:

They strive for excellence in everything they think, say and do. The

values that guide their thought and action are:

Innovation and Continuous learning: They provide an environment of

innovation and learning that fosters, in each one of them, a desire to

excel and willingness to experiment.

Truth and integrity: Their business practices are guided by highest

ethical standards of truth, integrity and transparency.

Respect for the individuals: They bring out the best in individuals by

nurturing team spirit, individual development and self esteem spirit.

Quality services: To provide quality service and product to the public.

COMPANY’S VISION AND MISSION

VISION:

To be the leading newspaper admired globally for its innovation and quality.

MISSION:

To be always the #1 newspaper that it is present and serve the Public.

BABASAB PATIL 34

ORGANISATION CHART:

BABASAB PATIL 35

BUREAU CHIEF

BABASAB PATIL 36

SWOT ANALYSIS :-

STRENGTHS:

More local news coverage.

More editions{printing and publishing ) in a short period.

The first paper which is introduced at lower price that is for Rs.1.50ps

Vijay Karnataka is being named as the number one news paper by the Audit

Bureau of circulation.

WEAKNESS:

New to the field.

OPPORTUNITIES:

There is a scope for expansion of the business.

As it focuses on local news , here are more chances to make editions in

uncovered areas.

THREATS:

The existing competition may hamper the progress of the unit.

BABASAB PATIL 37

OVERVIEW OF THE DIFFERENT DEPARTMENTS OF VPP

BAGALKOT:

There are four departments of Vijay Karnataka in Bagalkot, they are;

1. Editing department.

2. Circulation department.

3. Production department.

4. Advertisement department.

EDITING DEPARTMENT :

The news comes to editing department through various sources. Vijay Karnataka has

appointed stringers for each Taluka and has appointed the agent at the village level.

These agents and stringers send the news through:

1. Courier

2. Modem or internet.

3. Fax.

The news is also received through reporters.

Sometimes news is also collected through direct customer. After this the above

collected rough information is edited and converted in the precise attractive manner to

the readers. The information is then typed and the pagecians make the pages using

DTP technology and send these pages to production department. The front page, last

page(sports page),editorial page and special pages are received through e-mail from

the Bangalore editorial department. The resident editor gives final approval to print.

BABASAB PATIL 38

CIRCULATION DEPARTMENT

It is the most important department, which takes care of all the activities of

circulation. There are 4 members in the circulation department, out of them 2

members maintains all the accounts of each and every agent. The other 2 members

controls the circulation work

The total number of agents is 280. This number is increasing very rapidly. At the time

of appointing the agent deposit of Rs.100/-is taken/copy. If any of the agent does not

follow the terms and condition those agents will be rejected. If any agent wants to

increase or decrease their number of copies, the agent should inform in the written

form only.

FUNCTIONS:

1. Receiving the printed papers from the production department.

2. Packing and refilling the order.

3. Dispatching as per requirements.

4. Suggestions from agents in distribution channel.

5. Appointing new agents

6. Receiving bills from the agents monthly through DD/Cash

BABASAB PATIL 39

RESPONSIBILITIES :

Increase sales volume of paper

Generates security deposits

Designing the routes

Maintenance of records relating to circulation.

Within just 120 days of its launching “Vijay Karnataka” has been able to achieve

tremendous growth in terms of circulation. The present edition wise number of edition

wise number of circulation is –

Total number of circulations of leading papers in Bagalkot district:

Vijay Karnataka Samyukta Karnataka Prajavani

30,000 15,000 15,000

Chart

30,000

15,000

15,000

0 10000 20000 30000 40000

VijayKarnataka

SamyuktaKarnataka

Prajavani

Series2

Series1

BABASAB PATIL 40

PRODUCTION DEPARTMENT

Production department is one where the actual printing takes place. The raw materials

used in production department are –

Paper

Ink

Plates

Papers: The raw paper for the production of the news papers are purchased from

“Mysore paper mills Bhadravati” two sizes of papers are purchased.

1.70cm paper

2.35cm paper

The 70cms papers are used for all the pages except central single page.

The 35cms paper is used for central single page.

There are two qualities of paper in 70 cms:

49 GSM –The paper is of top quality, this paper is used for first & last pages

only.

45 GSM –This paper is of lesser quality. This is used for all the pages,

except first and last page.

BABASAB PATIL 41

INK:

To print on the paper ink is transported from Hubli press, which is purchase from

“Hindustan Inks”Kolhapur.

There are four types of inks used in printing they are-

Cyan

Vallenta

Yellow

Black

The news items are rearranged by the paste up artists as per guidance of the editor,

editor rearranges the news items. The plate makers make the final plates for printing

by using advanced technology machines and these are sent to printing. The news on

the plates are printed on the blankets which are inside the machine. Lastly the news on

blankets are printed on the paper. The plates are purchased from “Technology.

Company” Madras These are 25-35 plates are required /day.

BABASAB PATIL 42

MANPOWER :

The man power of the production department is 34out of 34 members 18 are

concerned for the printing department and remaining 16 members are for packing.

Production incharge - 1

Printers - 2

Assistant printer - 1

Paste up Department - 4

Electrician - 1

Helpers - 9

Packing - 16

Total - 34

The persons in the printing department are almost all skilled persons except few

helpers. These persons are at least ITI graduates and are having experience. The

packing persons are inexperienced or unskilled persons. The capacity of the machine

is 20000 copies/hour and the machines are purchased from Kolhapur. The actual

printing starts at 11PM and completes at 2AM. But the supplements like Cini Vijaya

and Saptahika Vijaya area printed at 6PM

BABASAB PATIL 43

4.ADVERTISING DEPARTMENT:

Advertisement Department Chart

Advertisement Manager

Scheduling Clerk Ad. Executives Billing Clerk

FU NCTIONS :

1. Sell the space of the newspaper to advertisers and advertising agencies.

2. Inform the editions about space needed for the advertise.

3. Collection of the payment from the advertisers and concerned parties.

4. Sending bill to concerned parties.

TYPES OF ADVERTISEMENT:

1. Classed advertisements

2. Commercial advertisements

3. Corporate advertisements

4. Display advertisement

5. Family advertisement

6. Financial advertisement

7. Local advertisement

8. Penal advertisement

BABASAB PATIL 44

SALES PROMOTIONS:

1. Advertisement department sells the space of newspaper to advertisers and

2. Advertisement agencies.

3. Informing editions about the space needed for advertisement .

4. Collection of payment from Advertisement and concerned parties sending

bills to concerned parties

5. Every day special pages/supplement with regular features.

SUPPLEMENTS :

Vijay Karnataka is providing supplements three days for a week. They are as

Follows:

Supplements:-

Wednesday - Agriculture (Krishi Vijay)

- Business/Commerce (Vanijya Vijay)

Friday - Cinema/entertainment (Cini vijay)

- Sports (Kreeda vijay)

- Youth (yuva vijay )

- Religion, spiritual (Dharma vijay)

- Arts, culture (Kala vijay)

- Health(Arogya vijay)

Sunday - Women (Mahila vijay)

- Children (Putani vijay)

- Sunday special (Saptahika vijay)

BABASAB PATIL 45

1st Page : Consists of national and international news, which are of most

importance along with local news.

2nd and 3rd Page: Consists of local news i.e news from district and state level.

4th Page: Consists of articles and literature work. It is also used for educational

purpose.

5th Page: Consists of regional important news.

6th Page: It is used for editorial purpose that is letter to editors answers to them

etc.

7th Page: Consists of national news, political development of the country etc.

8th It usually consists of continued news and the news collected in later

time of printing

9th page: It is used for regional news other than regional district i.e news from

surrounding district

10th page: Here it is used for publishing news regarding capital city Bangalore.

11th page: It is used for commercial matter like market price for different

commodities, share market information etc.

12th page: It is used for sports purpose; both National and International events and

also local are covered in this section.

Vijay Karnataka is serving the society namely in giving local news, state, national,

international, science and technology issue. Commerce, trade and general issue.

The attractive feature of Vijay Karnataka is to give much importance to give much

Importance to international, national and also regional events and making it to reach a

common man at every and comer of the state. The price envyingly is as low as

Rs.2.00(with Sunday edition @ Rs.3.00 as compared to the higher prices of other

BABASAB PATIL 46

Kannada newspapers. :- Thus we can say Vijay Karnataka is economical paper to

middle and low class people .

Politics – :- National , International, State level happenings, along with

news of local importance.

Commerce – :- Finance – Business – Stock exchange, share price charts,

market rates of various commodities viewpoints on

emerging trends and scenario of business, finance and

commerce.

Culture, Fine – :- Reasonable coverage of latest and contemporary aspects

Arts And Cinema in the fields of culture, arts, music and cinema.

Sports – :- Elaborate information of sports events of national ,international,

and domestic levels

BABASAB PATIL 47

RESULTS AND DISCUSSIONS WITH GRAPHS AND CHARTS

3. Why do you read Vijay Karnataka news paper (Rank 1 for the most important

reason and so on)

1) News Coverage:

Rank 1 Rank 2 Rank 3 Rank 460 25 10 5

60% 25% 10% 5%

60

25

105

0

10

20

30

40

50

60

No

of

Re

spo

nd

en

ts

Rank 1 Rank 2 Rank 3 Rank 4

2) Local News :

1 2 3 433 28 19 20

33% 28% 19% 20%

33

28

19 20

0

5

10

15

20

25

30

35

No

of R

espo

nden

ts

1 2 3 4

BABASAB PATIL 48

3) Price

1 2 3 440 33 19 8

40% 33% 19% 8%

40

33

19

8

0

5

10

15

20

25

30

35

40

No

of R

espo

nden

ts

1 2 3 4

4) Advertisement:

1 2 3 428 38 14 20

28% 38% 14% 20%

28

38

14

20

0

5

10

15

20

25

30

35

40

No

of R

espo

nden

ts

1 2 3 4

4) Which part of your news paper you like the most

BABASAB PATIL 49

Political news 36 36%Local news 24 24%Ads   22 22%Sports news 8 8%Articles   7 7%Others   3 3%

36

2422

8 7

3

0

5

10

15

20

25

30

35

40

No

. o

f R

esp

on

den

ts

Politicalnew s

Localnew s

Ads Sportsnew s

Articles Others

5) Which do you choose “Vijay Karnataka as a media for advertisement”.

More Circulation 68 68%Reasonable Price 32 32%

68

32

0

10

20

30

40

50

60

70

No

. o

f R

esp

on

den

ts

More Circulation Reasonable Price

6) Which supplement of the Vijay Karnataka paper you like most.

Krishi vijaya 6 6%Mahila Vijaya 20 20%Saptahika Vijaya 46 46%

BABASAB PATIL 50

Udyog Vijaya 28 28%

6

20

46

28

0

5

10

15

20

25

30

35

40

45

50N

o.

of

Res

po

nd

ents

Krishi vijaya Mahila Vijaya SaptahikaVijaya

Udyog Vijaya

7 ) Mahila Vijaya is popular because

It provides Beauty tips 33 33%

It provides Health tips 46 46%

It provides Kitchen tips 21 21%

33

46

21

0

5

10

15

20

25

30

35

40

45

50

No

. o

f R

es

po

nd

en

ts

It providesBeauty tips

It providesHealth tips

It providesKitchen tips

8 ) How do you rate Vijay Karnataka services

Extremely Good 55 55%Very Good 33 33%Neither Good / Bad 8 8%

BABASAB PATIL 51

Very Bad   4 4%Extremely Bad 0 0%

55

33

84

00

10

20

30

40

50

60

No

. o

f R

esp

on

den

ts

ExtremelyGood

Very Good NeitherGood / Bad

Very Bad ExtremelyBad

9) Express your level of satisfaction about the news provided by the Vijay Karnataka

Satisfied   52 52%Most Satisfied 25 25%NES / US   14 14%MUS   9 9%US   0 0%

52

25

149

00

10

20

30

40

50

60

No

. o

f R

esp

on

den

ts

Satisf ied MostSatisf ied

NES / US MUS US

MASTER SHEET

BABASAB PATIL 52

CODE SHEET OF A CUSTOMER                     

S No. Q3 (a) Q3 (b) Q3 (c) Q3 (d) Q4 Q5 Q6 Q7 Q8 Q9

1 1 1 2 1 6 1 2 1 2 2

2 1 2 3 4 5 1 3 3 3 2

3 2 1 2 1 4 1 3 1   2

4 2 2 3 4 3 1 2 3 3 1

5 1 1 3 1 3 1 3 1 1 1

6 2 2 2 4 3 1 3 1 1 1

7 1 1 3 1 2 1 2 1 4 1

8 2 1 3 4 2 1 3 1 1 2

9 1 1 3 1 2 1 3 1 3 2

10 1 1 2 4 5 2 3 3 1 1

11 2 1 3 1 6 1 4 1 1 1

12 1 1 3 4 5 1 2 1 1 1

13 1 1 2 1 3 1 3 1 4 1

14 3 1 3 4 3 1 4 3 1 1

15 1 1 3 1 3 1 4 3 3 1

16 2 2 3 4 3 2 3 1 1 1

17 3 2 2 1 3 1 4 1 2 1

18 1 1 3 4 1 1 4 1 1 1

19 2 1 3 1 1 1 4 3 4 1

20 3 1 4 4 1 1 2 3 1 1

21 1 2 4 4 1 1 3 1 1 1

22 3 1 4 4 1 1 4 3 2 1

23 1 2 4 4 6 1 4 1 1 1

24 1 1 4 4 1 1 4 3 1 1

25 1 2 4 4 1 1 2 1 1 1

26 1 1 1 1 3 1 1 1 2 4

27 1 3 2 2 3 2 1 2 3 1

28 2 1 1 2 3 1 1 1 1 3

29 1 1 2 2 5 1 2 2 1 1

30 2 2 2 1 2 1 1 1 1 3

31 2 1 1 2 3 1 2 2 3 1

32 1 3 2 2 4 2 2 1 1 3

33 3 1 1 2 3 1 2 2 2 1

34 1 3 2 2 2 1 3 1 1 1

35 1 1 1 1 2 1 3 2 2 1

36 2 2 1 2 2 1 3 2 1 4

37 1 1 1 2 3 2 1 2 2 3

38 3 1 2 2 2 1 2 1 1 1

39 1 1 1 1 3 1 3 2 1 3

40 2 2 1 3 2 2 2 1 1 1

BABASAB PATIL 53

41 1 3 1 3 2 2 3 1 4 3

42 3 1 1 1 1 2 3 1 1 1

43 1 1 2 3 5 2 1 2 2 3

44 1 1 1 2 1 2 3 2 1 1

45 1 3 2 1 3 2 2 1 2 3

46 1 1 2 2 3 1 3 2 1 1

47 1 3 2 1 2 1 2 1 1 1

48 3 1 2 3 2 1 3 2 3 3

49 1 3 3 1 3 1 3 2 1 1

50 3 3 3 3 3 1 3 1 2 3

51 1 3 3 1 3 1 3 3 1 3

52 1 1 1 1 2 2 2 1 2 2

53 1 3 1 2 4 2 3 2 2 4

54 1 2 1 2 2 2 3 2 2 2

55 2 3 1 2 3 2 3 1 2 3

56 1 2 1 2 2 2 3 2 2 2

57 1 3 2 2 1 2 3 2 2 2

58 3 2 2 2 4 2 3 2 3 2

59 1 3 2 3 2 2 4 1 1 1

60 2 3 1 3 1 1 4 1 2 4

61 2 1 1 1 5 1 2 1 2 1

62 1 3 1 3 2 1 4 2 1 3

63 1 2 1 3 1 1 2 2 1 2

64 2 4 1 3 1 1 4 2 3 1

65 1 4 1 1 3 1 3 2 2 2

66 2 2 1 2 2 2 4 2 2 1

67 1 4 1 2 2 2 2 2 2 1

68 1 2 2 2 1 2 3 2 2 4

69 1 4 2 1 2 2 3 2 1 2

70 1 2 2 2 1 1 4 2 1 3

71 2 3 2 2 2 1 4 2 1 1

72 1 2 2 1 2 1 2 2 1 2

73 2 4 3 2 1 2 3 2 1 1

74 1 4 3 2 4 1 3 2 1 1

75 4 4 3 1 2 2 4 2 1 2

76 1 4 4 2 2 1 4 2 1 1

77 1 4 4 1 1 2 2 2 1 2

78 1 2 1 1 4 2 3 2 2 4

79 1 4 2 2 1 1 3 2 2 2

80 1 2 1 2 4 2 4 2 2 2

81 1 3 2 2 1 1 3 3 2 2

82 2 2 1 2 1 2 3 3 2 2

BABASAB PATIL 54

83 2 4 1 2 4 2 4 3 1 4

84 1 3 1 3 1 1 4 3 1 2

85 1 2 1 3 1 2 3 3 1 2

86 1 4 1 3 1 2 4 3 2 2

87 1 2 1 3 5 1 3 3 1 2

88 2 4 1 1 1 1 4 3 2 4

89 1 2 1 4 1 1 4 2 1 2

90 1 4 1 4 1 1 3 2 1 1

91 2 3 2 2 1 1 4 2 2 1

92 1 4 1 2 1 1 4 2 1 1

93 1 2 1 2 1 1 3 2 1 4

94 2 4 2 2 1 1 3 2 2 1

95 2 4 1 2 1 1 4 2 1 1

96 1 4 1 2 1 1 3 2 1 1

97 4 2 2 2 1 1 3 2 1 1

98 4 4 2 4 1 1 4 3 2 1

99 4 4 2 4 1 1 3 3 1 1

100 4 2 2 4 1 1 3 3 2 1

BABASAB PATIL 55

FINDINGS

1. 60% of the respondents read Vijay Karnataka because of its coverage.

2. 36% of the respondents prefer political news in Vijay Karnataka.

3. 68% of the respondents prefer Vijaya Karnataka for advertisement because of its

circulation.

4. 46% of the respondents prefer Saptahika Vijaya supplement of Vijay Karnataka.

5. 46% of the respondents read Mahila Vijaya because it provides health tips.

6. 55% of respondents opinion is that Vijay Karnataka paper is extremely good.

7. 52% of the respondents are satisfied and 25% of the respondents are mostly

satisfied. 14% of the respondents are neither satisfied or unsatisfied and 9% of the

respondents are mostly unsatisfied.

SUGGESTIONS

It has to provide more job applications.

It has to provide discovery oriented news along with regular supplements at

reasonable price.

BABASAB PATIL 56

QUESTIONNAIRE

Dear Sir/mada

Name : ________________________________________________

Address : ________________________________________________

Mobile No. : _____________________

Phone No. : _____________________

1. Annual Income

Below 50,000 From 50,000 to 1,00,000

1,00,000-2,00,000 Above 2,00,000

2. How many of your family members read newspaper ______________

3. Why do you read Vijay Karnataka newspaper (Rank 1 for the most important

reason and 2 for the next and so on,

News Coverage Price

Local News Advertisement

4. Which part of your newspaper you like the most

Political news Sports news

Local news Articles

Ads Others

BABASAB PATIL 57

5. Why do you choose Vijay Karnataka as a media for advertisement.

More circulations

Reasonable price

6. Which supplement of the Vijay Karnataka paper you like most

Krishi Vijaya Mahila Vijaya

Saptahika Vijaya Udyog Vijaya

7. For which of the following reasons is Mahila Vijaya popular

It provides Beauty tips

It provides Health tips

It provides Kitchen tips

8. Overall, How do you rate Vijay Karnataka services

Extremely Good Very Good

Neither Good Nor Bad Very Bad

Extremely Bad

9. Express your level of satisfaction about the news provided the Vijay karnataka.

Satisfied Mostly

Mostly satisfied Neither satisfied / Unsatisfied

10. Any other opinion about Vijay Karnataka newspaper.

BABASAB PATIL 58

________________________________________________________

________________________________________________________

Thank you for your kind co-operation.

Signature

BABASAB PATIL 59

BIBILOGRAPHY

1. websites : www.polynter .com

2. Journals

3. company magazines

BABASAB PATIL 60