customers are checked in now what
DESCRIPTION
Ignite Presentation for WPP StreamTRANSCRIPT
Customers are “Checked in” now
what?
Dirk Shaw, SVP – Digital Influence
2
Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
3
http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
Why should you get excited about location based services.
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It can augment traditional advertising and PR
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A great new way to extend loyalty.
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New experiences by blending physical space with digital content
7
Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
8
Brands need to increase relevance.
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Move from anonymous “check in” to tailored
experience.
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Tailor content based on data. Not simply what peers think..
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Make point of sale redemption more
accessible.
12
Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
13
Extend existing programs. Not create new ones.
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Use data to reward people based on what they are interested in.
Recommended rewards near you
20% off all things in the cycling department
15
Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
16
Each location can have dozens of platforms to manage check in data
Location based content management
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Location analytics beyond check in.
18
Brand Opportunity
Make it Sell Make it Reward
Make it Easy Make it Seamless
Platform Challenges
19
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Summary
Increase relevance of location based offers.
Extend existing rewards programs with new interactions.
Plan the experience beyond giving away coupons.