cv john cassidy
TRANSCRIPT
CV. John Cassidy
57 Erith Road - Upper Belvedere – Kent - DA17 6HF
Tel 07742 304126
[email protected] http://uk.linkedin.com/pub/john-cassidy/11/842/506 Commuting time to Central London – 45 Minutes
A senior business development, marketing, new business sales and strategic partnership &
alliance professional, within the digital media and B2B professional publishing space.
Experienced in management, sales, marketing, desk research, business planning, P&L,
content negotiation & public relations. Adept at working within a team environment or stand-
alone role. A sales professional by nature, whose skills have developed to embrace
management, marketing & business development. CAM & CIM Qualified. Current engaged
under FTC’s - Also considering permanent positions.
Career History - 2009 to current date
Business Development& Strategic Partnership Consultant.
Fixed term contracts - Assignments Include: o DueDil Ltd. Ad-hoc Desk research & new markets consultant. Sept to Feb 2015 o IDC (International Data Corp) – Business Development Consultant. FTC Jan 2014 to July 2014. Achieving
new business sales of £80k o Trinity Mirror Digital Recruitment – Business Development Consultant. FTC Jan 2013 to May 2013. Achieving
new business sales of £40k with £90k pipeline. o Toluna – Partnership Consultant – Alliance Consultant. FTC June 2011 to Feb 2012 o Innovantage – Partnership Consultant. FTC - 3 months assignment o Columbus Travel Media – Content Licensing Consultant/Development of B2B products. 6 month FTC
assignment o GTI Media – Target Jobs – Partnership & Alliance Consultant. 3 month FTC assignment
Permanent Roles
Previous Role–Feb 2006 to Feb 2009
DMGT - Jobsite.co.uk – Operations Director – Conkers.net o Day to day management of the sales, technical and customer supports teams o Creation & implementation of the sales & marketing strategy o Management of the product development strategy
Previous Role - Nov 2002 to Nov 2005
Reed Elsevier group Plc - Totaljobs.com – Head of Alliances & B2B PR o Development, implementation & management of the alliance strategy
o Day to day management of internal & external content providers and partnerships o Development of future partnership model o Management of external PR agency o Management of specialist sector job boards – Jobability.com and lawmoves.co.uk
PreviousRole – Mar 1998 to Oct 2002
Reed Elsevier group Plc – LEXIS-NEXIS – European Channel Manager o Development of the European channel sales strategy o Identification, acquisition and management of target partners o Project & product management of UK’s first PAYG business information service o Development of content licensing & syndication strategy
Previous Role – June1994 to Jan 1998
Thomson Reuters Plc – Role 1 – New Business Account Manager – Business Information
Products o Introduction of the UK’s premier, windows based business information and news service o Telesales and face to face account management – media sector o 10 times winner of ‘Best Salesperson’ of the month
Thomson Reuters Plc – Role 2 – Senior Marketing Executive o Project management of business information events & exhibitions o Assisting in content licensing agreements & negotiations o Research and presentation of competitors products and pricing strategies
Previous Role – May 1988 to 1991 and 1992 to Apr 1994
Metropolis Advertising Agency – National New Business Account Manager – Commercial
Property o Identification of new business prospects via telemarketing o Face to face presentations of Metropolis creative services o Closing new business opportunities o Execution & follow-up of direct mail campaigns
Previous Junior & Student roles o Metropolitan Police Office – Scotland Yard – Clerical Assistant o Saunders Sobell Solicitors – Outdoor Clerk o Eaglemoss Publishing – Subscriptions Executive o Central Casting – TV & Film Extra o BUTLINS REDCOAT – Bognor Regis o International Weekends – Tour Rep
Education & Training
St Pauls – London 6 GCE’s - English, History, Geography, Maths, Art, Religious Education.
Orpington College 3 GCE A ‘Lev els – English Language & Literature, History of Art, Theatre Studies.
London Southbank University Chartered Institute of Marketing Diploma
Martran College& Central London College CAM - Communications Advertising & Marketing Foundation Cert& Diploma Course – 6 Passes
Reuters News Agency Project Management Diploma
LDL Certificate in Professional Account Management
Interests o Charlton Athletic Football Club - Season Ticket Holder o Film & TV Production o DIY Enthusiast o Period Conserv ationist/Antique furniture & collectables o Musician
British Passport &Full Driving License