cwag july 11, 2011 new connections for a digital life tammi terrell vice president-general manager...
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CWAGJuly 11, 2011
New Connections for a Digital LifeTammi TerrellVice President-General ManagerSan Diego, Las Vegas, Hawaii – AT&T
Where did we come from?
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• A new concept for Mobility in communications• Communications extend to the car• The cell phone becomes personal• National plans (no roaming), free nights and
weekends, rollover minutes• Explosion in texting, email, and MMS• Smartphones - vertically integrated with apps
Hyper-Competition + Technology = Innovation and Value
3 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The Industry is Changing Dramatically…
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1995 2000 2005 2010
The Rapid Changing Face of Wireless
Source: CTIA/Gartner
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2013
Wireless Industry Penetration
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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5
2007 2008 2009 2010
0
Petabytes/month
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2007 2011 2012 2013
100
75
50
150
125
25
2008 2009 2010 2014 2015
0
Petabytes/month
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AT&T projections
The U.S. leads the World in Mobile Broadband, AT&T leads the U.S.
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 8
Mobile BB Subs2010E (millions)
Smartphone Sales 2011E (millions of units)
Application Downloads 2010 (in millions)
The U.S. leads the world in mobile broadband
subscribers
And AT&T leads the U.S.
Source Parks Associates, June 2011
Source: Strategy Analytics, Global Smartphone Sales Forecast by Country, Jan 2011
Strategy Analytics, Feb 2011
The U.S. leads the world in
smartphone sales
And AT&T leads the U.S.
The U.S. leads the world in
application downloads
And AT&T leads the U.S.
So, what is the next big thing?
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Connected Devices = The Next Big Thing…
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PNDs
Digital Cameras/ Camcorders
Computing
In-Car,Telematics
Connected Home
eReaders
The AT&T Networks
Wireless + BroadbandWi-Fi + International
Tracking Devices
Picture Frames
Tablets
Healthcare
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Gaming Devices
Rapid Growth of Connected Devices
Our vision is that by 2020, we will have 50 billion connected devices
- Ericsson CEO, Mar 2010
There will be 1 trillion devices connected to the Internet by 2013
- Cisco CTO, Mar 2010
20 Billion connected devices by 2020
-telecomseurope.net, Feb 2010
Shipments of connected CE devices are forecasted to grow at a rate of 65.2% (CAGR) to reach 271 million in 2015.
- - Berg Insights, Feb 2011
Machine-to-Machine traffic to increase 40-fold between 2010 and 2015
-- Cisco VNI Mobile Forecast, Feb 2011
11 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
What trends do we see coming in this space?
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Trends in Emerging Devices
13 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Integration Empowered by the Smart Device…
Tracking Devices• Track what’s important
• Monitor vital stats
• Use geofence parameters
Picture Frames• Share memories asthey happen
• Manage control remotely
Healthcare• Dosage reminders – text or voice
• Family alerts to ensure adherence
• Track adherence over time
eReaders• Purchase content anywhere
• Share content across devices
• Optimize reading experience
Trends in Emerging Devices
14 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Extending connectivity to the car…
Tethered Solutions• Leverage content & apps from smartphone
• Streaming audio & video
• Access to web, cloud for entertainment
Embedded Solutions• Engine, system diagnostics
• Auto crash notification
• Stolen vehicle assistance
• Navigation, local search
• Emergency voice calls
• Remote Unlock, Remote Start
• Real-time traffic, weather, parking
• State of charge & Pre-Conditioning for EVs
Trends in Emerging Devices
15 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Synching it all up with the home…
Home Automation• Moisture Sensing, Water Shut Off• Temperature Control• Garage Open/Close• Lights On/Off/Dim• WiFi Touch Pad• IP Cameras
Synchronization• The home becomes the hub of personal data• Access via any web-enabled device• Share content across all connected devices• Transition experiences between devices
How Do We Get There?
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Sustained Investment: $19 Billion committed to build out AT&T networks in 2011
Accelerated LTE deployment planned to be largely complete by end of 2013
With merger, AT&T can commit to cover 97% of all Americans with LTE
Building the Nation’s Most Advanced Mobile Broadband Experience
© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 17
18 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Demand is exploding
Innovation is soaring
Consumers will benefit
Increased capacity is critical to growth
Thank You!
New Connections for a Digital LifeTammi TerrellVice President-General ManagerSan Diego, Las Vegas, Hawaii – AT&T